SEO and You.     Alex     VasquezFriday, December 21, 12
Agenda Alex Vasquez                     digisavvy.com | @alexjvasquezFriday, December 21, 12
Agenda                    What is SEO and why is it important? Alex Vasquez                             digisavvy.com | @a...
Agenda                    What is SEO and why is it important?                    WordPress + Sweet SEO Plugins Alex Vasqu...
Agenda                    What is SEO and why is it important?                    WordPress + Sweet SEO Plugins           ...
What is SEO? Alex Vasquez                  digisavvy.com | @alexjvasquezFriday, December 21, 12
What is SEO?       A Marketer’s Definition                          Search engine optimization (SEO) is the art of         ...
What is SEO?       A Technical Fella’s Definition                          SEO is the combination of tactics and strategies...
Why it’s                          important Alex Vasquez                      digisavvy.com | @alexjvasquezFriday, Decembe...
Why it’s                          important              ➡More than 80% of research begins on the internet. Alex Vasquez  ...
Why it’s                          important              ➡More than 80% of research begins on the internet.              ➡...
Why it’s                          important              ➡More than 80% of research begins on the internet.              ➡...
Why it’s                          important              ➡More than 80% of research begins on the internet.              ➡...
Why it’s                          important              ➡More than 80% of research begins on the internet.              ➡...
SEO Plugins. Alex Vasquez                  digisavvy.com | @alexjvasquezFriday, December 21, 12
SEO Plugins.  WordPress SEO by Yoast  ➡ Free.  ➡ Full-Featured. Meta Desc. Meta Titles  Sitemaps, Template Creation etc. A...
SEO Plugins.  WordPress SEO by Yoast  ➡ Free.  ➡ Full-Featured. Meta Desc. Meta Titles  Sitemaps, Template Creation etc.  ...
SEO Plugins.  WordPress SEO by Yoast                    Redirection  ➡ Free.                                   ➡ Free.  ➡ ...
SEO Plugins.  WordPress SEO by Yoast                    Redirection  ➡ Free.                                   ➡ Free.  ➡ ...
Honorable                           Mention                           All-in-One-SEO    SEO Transporter                   ...
Most Effective SEO TIP... Alex                          EVAR? Vasquez                    digisavvy.com | @alexjvasquezFrida...
SEO Kitteh Says...    Double the SEO Plugins  Does not Mean Double the Alex  SEO. Just sayin’ Vasquez                     ...
Create  Content on a     Topic You Alex       Love. Vasquez                  digisavvy.com | @alexjvasquezFriday, December...
And Do it. Alex Vasquez                       digisavvy.com | @alexjvasquezFriday, December 21, 12
And Do it.                            A Lot. Alex Vasquez                       digisavvy.com | @alexjvasquezFriday, Decem...
Here is Me Sucking Alex Vasquez                  digisavvy.com | @alexjvasquezFriday, December 21, 12
Here is Me Sucking Alex Vasquez                  digisavvy.com | @alexjvasquezFriday, December 21, 12
Here is Me Sucking   ➡ 132 Page Views over 30 days!!! Thanks, Mom! Alex Vasquez                           digisavvy.com | ...
Here is Me Sucking   ➡ 132 Page Views over 30 days!!! Thanks, Mom!   ➡ 4 Pieces of content for that period Alex Vasquez   ...
Here is Me Sucking   ➡ 132 Page Views over 30 days!!! Thanks, Mom!   ➡ 4 Pieces of content for that period   ➡ Using Jooml...
Now With Less Suckage! Alex Vasquez                  digisavvy.com | @alexjvasquezFriday, December 21, 12
Now With Less Suckage! Alex Vasquez                  digisavvy.com | @alexjvasquezFriday, December 21, 12
Now With Less Suckage!  ➡ Switched to WordPress Alex Vasquez                    digisavvy.com | @alexjvasquezFriday, Decem...
Now With Less Suckage!  ➡ Switched to WordPress  ➡ Wrote 18 articles for the month Alex Vasquez                           ...
Awesome++ Alex Vasquez                      digisavvy.com | @alexjvasquezFriday, December 21, 12
Awesome++ Alex Vasquez                      digisavvy.com | @alexjvasquezFriday, December 21, 12
Awesome++ ➡ Wrote one or two articles a day, every day for December Alex Vasquez                           digisavvy.com |...
Awesome++ ➡ Wrote one or two articles a day, every day for December ➡ Made sure to Use All in One SEO to optimize new and ...
Thank You!                      Got Any ?s Alex Vasquez                   digisavvy.com | @alexjvasquezFriday, December 21...
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Seo preso

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A basic user overview of SEO and why it's important, minus google authorship. Boo!

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Seo preso

  1. 1. SEO and You. Alex VasquezFriday, December 21, 12
  2. 2. Agenda Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  3. 3. Agenda What is SEO and why is it important? Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  4. 4. Agenda What is SEO and why is it important? WordPress + Sweet SEO Plugins Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  5. 5. Agenda What is SEO and why is it important? WordPress + Sweet SEO Plugins You’ve got tools. Now What? Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  6. 6. What is SEO? Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  7. 7. What is SEO? A Marketer’s Definition Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines — Neil Patel Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  8. 8. What is SEO? A Technical Fella’s Definition SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines. — Rand Fishkin Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  9. 9. Why it’s important Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  10. 10. Why it’s important ➡More than 80% of research begins on the internet. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  11. 11. Why it’s important ➡More than 80% of research begins on the internet. ➡Search engines drive the majority of traffic to websites Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  12. 12. Why it’s important ➡More than 80% of research begins on the internet. ➡Search engines drive the majority of traffic to websites ➡A search engine will not index what it cannot find. How will you get found? Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  13. 13. Why it’s important ➡More than 80% of research begins on the internet. ➡Search engines drive the majority of traffic to websites ➡A search engine will not index what it cannot find. How will you get found? ➡A #1 position in Google’s search results receives 18.2% of click-through traffic. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  14. 14. Why it’s important ➡More than 80% of research begins on the internet. ➡Search engines drive the majority of traffic to websites ➡A search engine will not index what it cannot find. How will you get found? ➡A #1 position in Google’s search results receives 18.2% of click-through traffic. ➡The 2nd position receives 10.1%, the 3rd 7.2%, the 4th 4.8%; all others under 2% Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  15. 15. SEO Plugins. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  16. 16. SEO Plugins. WordPress SEO by Yoast ➡ Free. ➡ Full-Featured. Meta Desc. Meta Titles Sitemaps, Template Creation etc. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  17. 17. SEO Plugins. WordPress SEO by Yoast ➡ Free. ➡ Full-Featured. Meta Desc. Meta Titles Sitemaps, Template Creation etc. SEO Smartlinks ➡ Free & Premium Versions ➡ Helps you automagically create links within your own content. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  18. 18. SEO Plugins. WordPress SEO by Yoast Redirection ➡ Free. ➡ Free. ➡ Full-Featured. Meta Desc. Meta Titles ➡ Provides easy management of 301 redirects Sitemaps, Template Creation etc. which are SEO friendly SEO Smartlinks ➡ Free & Premium Versions ➡ Helps you automagically create links within your own content. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  19. 19. SEO Plugins. WordPress SEO by Yoast Redirection ➡ Free. ➡ Free. ➡ Full-Featured. Meta Desc. Meta Titles ➡ Provides easy management of 301 redirects Sitemaps, Template Creation etc. which are SEO friendly SEO Smartlinks SEO Friendly Images ➡ Free & Premium Versions ➡ Free ➡ Helps you automagically create ➡ Optimizes alt and title attributes for all your links within your own content. images for you. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  20. 20. Honorable Mention All-in-One-SEO SEO Transporter Headspace 2 Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  21. 21. Most Effective SEO TIP... Alex EVAR? Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  22. 22. SEO Kitteh Says... Double the SEO Plugins Does not Mean Double the Alex SEO. Just sayin’ Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  23. 23. Create Content on a Topic You Alex Love. Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  24. 24. And Do it. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  25. 25. And Do it. A Lot. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  26. 26. Here is Me Sucking Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  27. 27. Here is Me Sucking Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  28. 28. Here is Me Sucking ➡ 132 Page Views over 30 days!!! Thanks, Mom! Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  29. 29. Here is Me Sucking ➡ 132 Page Views over 30 days!!! Thanks, Mom! ➡ 4 Pieces of content for that period Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  30. 30. Here is Me Sucking ➡ 132 Page Views over 30 days!!! Thanks, Mom! ➡ 4 Pieces of content for that period ➡ Using Joomla Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  31. 31. Now With Less Suckage! Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  32. 32. Now With Less Suckage! Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  33. 33. Now With Less Suckage! ➡ Switched to WordPress Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  34. 34. Now With Less Suckage! ➡ Switched to WordPress ➡ Wrote 18 articles for the month Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  35. 35. Awesome++ Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  36. 36. Awesome++ Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  37. 37. Awesome++ ➡ Wrote one or two articles a day, every day for December Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  38. 38. Awesome++ ➡ Wrote one or two articles a day, every day for December ➡ Made sure to Use All in One SEO to optimize new and existing content. Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
  39. 39. Thank You! Got Any ?s Alex Vasquez digisavvy.com | @alexjvasquezFriday, December 21, 12
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