Seo preso
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Seo preso

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My presentation for the OC WordPress Web Designers Group

My presentation for the OC WordPress Web Designers Group

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Seo preso Seo preso Presentation Transcript

  • SEO Plugins n’ Stuff One WordPress Developer’s overview of SEO Plugins for WordPress Alex Vasquez, DigiSavvy, inc. @alexjvasquez digisavvy.com ocwp.orgThursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com The Agenda As I mentioned, I’ll be talking about WordPress SEO Plugins and how they can benefit your website. ✦ Why is SEO Important ✦ What is SEO and Why WordPress ✦ WordPress SEO, by Yoast ✦ Infinite SEO, by WPMUDEV ✦ SEO Smart Links, by Prelovac Media ✦ Scribe SEO, by Copyblogger MediaThursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com What is SEO? A Marketer’s Definition: ✦ A blend of creative writing and keyword strategy; it’s an art... and sometimes even a science... Sometimes... A Techie’s Definition: ✦ The practice of promoting and improving a website’s rank and visits from search engines.Thursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com Why is SEO Important? It’s important because... According to ✦ The vast majority of website traffic is driven by Search Engines i.e. Google, Bing ✦ If your content is not easily found by search engines, you will not get indexed ✦ If Search Engines don’t know about you, be assured no one else will either... ✦ A #1 position in Google’s search results receives 18.2% of clickthrough traffic ✦ The 2nd position receives 10.1%, the 3rd 7.2%, the 4th 4.8%; all others under 2%Thursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com Why WordPress? “WordPress automatically solves a ton of SEO issues.  So much so, that 80-90% of the mechanics of SEO is already taken care of with WordPress, straight out of the box, before you even use any special SEO plugins.” — Matt Cutts, The Man at GoogleThursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com WordPress SEO, by Yoast What Does This Plugin Do Anyway?✦ It’s Free. There are no Premium Versions Honorable Mentions ✦ HeadSpace 2✦ Allows for setting Title and Meta Data Templates for easy set-forget implementation ✦ All-in-One-SEO ✦ Greg’s High Performance SEO✦ Allows inclusion of Social Graph data from Twitter and Facebook✦ Allows Creation of XML Sitemap and Pings Search Engines when new content is published✦ Manipulation of Some Permalink Values✦ Adds ability to use Breadcrumbs on your site✦ On Page Analysis of Content!!!!Thursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com Infinite SEO, by WPMUDEV What Does This Plugin Do Anyway? ✦ Premium. aka as un-free or non-free or U gon have tuh pays fo’ it! ✦ Lock down what users can modify SEO Meta Data ✦ Allows for setting Title and Meta Data Templates for easy set-forget implementation ✦ Provides a method to integrate with SEOmoz to pull report data. ✦ Creates Automatic Links to content based on keyword specification ✦ These links are best used to create an internal link structure for all your content. It’s how search engines are able to discover other important content on your site. Very powerful featureThursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com SEO Kitteh Says... Double the SEO Plugins Does not Mean Double the SEO. Just sayin’Thursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com Scribe SEO, by Copyblogger What Does This Plugin Do Anyway? ✦ Helps you optimize your site’s content ✦ Suggests where you should use important keywords within your document ✦ Displays opportunities for content to link to within your own site and external sites ✦ Provides tips on how to better improve your content. ✦ Useful, if you don’t know how to write for the web. This tool can be a good trainer for you or your staff.Thursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com Other Useful SEO Plugins What the plugins do and why you might need them ✦ SEO Friendly Images — Automagically Sets ✦ Redirection —Helps manage your site’s 301 Image Alt and Title Tags for New and Existing redirects easily, without having to touch Images your .htaccess files http://bit.ly/TPHo0 http://bit.ly/sQsa ✦ SEO Smart Links — Basic automatic linking ✦ BWP Google XML Sitemaps — Creates for Posts and Pages (Custom Post Types xml based sitemaps for search engines. High requires premium version) performance, works with WordPress Multisite http://bit.ly/hy9ugH http://bit.ly/n5bRXU ✦ SEO Data Transporter — Helps you take your SEO settings from one plugin/theme to another plugin/theme http://bit.ly/9pNFbYThursday, September 13, 12
  • Alex Vasquez — @alexjvasquez — digisavvy.com Thank You! Any Questions?Thursday, September 13, 12