SEO Overview
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
329
On Slideshare
329
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. Marketing 486, II Summer Session SEO: Learn it. Use it. Or else...A practical overview of what SEO is, why it’s important, how to use and report on it.Chris Tolar | Director of Marketing | @thatschristolarAlex Vasquez | Creative Director | @alexjvasquezdigisavvy.com
  • 2. Who are we?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 3. Who are we?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 4. Who are we? This is Alex.Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 5. Who are we?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 6. Who are we? He likes technology.Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 7. Who are we?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 8. Who are we?Tale of the TapeAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 9. Who are we?Tale of the Tape✦ 10 Years in IT and Web DevelopmentAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 10. Who are we?Tale of the Tape✦ 10 Years in IT and Web Development✦ Serial EntrepreneurAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 11. Who are we?Tale of the Tape✦ 10 Years in IT and Web Development✦ Serial Entrepreneur✦ WordPress ContributorAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 12. Who are we?Tale of the Tape✦ 10 Years in IT and Web Development✦ Serial Entrepreneur✦ WordPress Contributor✦ Tech JunkieAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 13. Who are we?Tale of the Tape✦ 10 Years in IT and Web Development✦ Serial Entrepreneur✦ WordPress Contributor✦ Tech Junkie✦ Android LoverAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 14. Who are we?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 15. Who are we? This is ChrisAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 16. Who are we?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 17. Who are we? Eats stats & research for breakfast... Vital StatsAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 18. Who are we? Eats stats & research for breakfast... Vital Stats✦ Computer Science background + Sales + Interest in psychology = Interest & exploration of Digital MarketingAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 19. Who are we? Eats stats & research for breakfast... Vital Stats✦ Computer Science background + Sales + Interest in psychology = Interest & exploration of Digital Marketing✦ BS Marketing * I/O Psych @ CSUFAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 20. Who are we? Eats stats & research for breakfast... Vital Stats✦ Computer Science background + Sales + Interest in psychology = Interest & exploration of Digital Marketing✦ BS Marketing * I/O Psych @ CSUF✦ Loves Solving ProblemsAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 21. Who are we? Eats stats & research for breakfast... Vital Stats✦ Computer Science background + Sales + Interest in psychology = Interest & exploration of Digital Marketing✦ BS Marketing * I/O Psych @ CSUF✦ Loves Solving Problems✦ Probably hates these cutesie transitionsAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 22. Together, we do some cool stuff like...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 23. Together, we do some cool stuff like... Run a Digital Marketing AgencyAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 24. Together, we do some cool stuff like...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 25. Together, we do some cool stuff like... How We MetAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 26. Together, we do some cool stuff like...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 27. Together, we do some cool stuff like...We Played a Card GameTip #147 Let the Wookie Win...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 28. Together, we do some cool stuff like...We Played a Card Game The Game?Tip #147 Let the Wookie Win...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 29. Together, we do some cool stuff like...We Played a Card Game The Game?Tip #147 Let the Wookie Win...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 30. Together, we do some cool stuff like...We Played a Card GameTip #147 Let the Wookie Win...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 31. Together, we do some cool stuff like...We Played a Card Game How did it help?Tip #147 Let the Wookie Win...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 32. Together, we do some cool stuff like...We Played a Card Game How did it help? ✦ Nerdy as Hell! We had no dates. Lots of time to focus on other... stuff...Tip #147 Let the Wookie Win...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 33. Together, we do some cool stuff like...We Played a Card Game How did it help? ✦ Nerdy as Hell! We had no dates. Lots of time to focus on other... stuff... ✦ Problem Solving, StrategyTip #147 Let the Wookie Win...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 34. Together, we do some cool stuff like...We Played a Card Game How did it help? ✦ Nerdy as Hell! We had no dates. Lots of time to focus on other... stuff... ✦ Problem Solving, Strategy ✦ Worked together on our first project in 2010Tip #147 Let the Wookie Win...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 35. Together, we do some cool stuff like...We Played a Card Game How did it help? ✦ Nerdy as Hell! We had no dates. Lots of time to focus on other... stuff... ✦ Problem Solving, Strategy ✦ Worked together on our first project in 2010 ✦ That project never took flight...Tip #147 Let the Wookie Win...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 36. What’s on the Agenda?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 37. What’s on the Agenda? ? What is SEO? Why is it Important?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 38. What’s on the Agenda? ? What is SEO? Why is it Important? e SEO Techniques/PrinciplesAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 39. What’s on the Agenda? ? What is SEO? Why is it Important? e SEO Techniques/Principles K SEO Tools We Use and LoveAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 40. What is SEO?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 41. What is SEO? A Marketer’s Definition: ✦ A blend of creative writing and keyword strategy; it’s an art... and sometimes even a scienceAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 42. What is SEO? A Marketer’s Definition: ✦ A blend of creative writing and keyword strategy; it’s an art... and sometimes even a science A Techie’s Definition: ✦ The practice of promoting and improving a website’s rank and visits from search engines.Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 43. Why is SEO Important?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 44. Why is SEO Important? It’s important because...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 45. Why is SEO Important? It’s important because...✦ The vast majority of website traffic is driven by Search Engines i.e. Google, BingAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 46. Why is SEO Important? It’s important because...✦ The vast majority of website traffic is driven by Search Engines i.e. Google, Bing✦ If your content is not easily found by search engines, you will not get indexedAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 47. Why is SEO Important? It’s important because...✦ The vast majority of website traffic is driven by Search Engines i.e. Google, Bing✦ If your content is not easily found by search engines, you will not get indexed✦ If Search Engines don’t know about you, be assured no one else will either...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 48. Why is SEO Important? It’s important because... According to✦ The vast majority of website traffic is driven by Search Engines i.e. Google, Bing✦ If your content is not easily found by search engines, you will not get indexed✦ If Search Engines don’t know about you, be assured no one else will either...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 49. Why is SEO Important? It’s important because... According to✦ The vast majority of website traffic is driven by Search Engines i.e. Google, Bing✦ If your content is not easily found by search engines, you will not get indexed✦ If Search Engines don’t know about you, be assured ✦ A #1 position in Google’s search no one else will either... results receives 18.2% of clickthrough traffic ✦ The 2nd position receives 10.1%, the 3rd 7.2%, the 4th 4.8%; all others under 2%Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 50. How Does One “Do” SEO?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 51. How Does One “Do” SEO? Proper SEO Takes TimeAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 52. How Does One “Do” SEO? Proper SEO Takes Time 1. Research relevant keywordsAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 53. How Does One “Do” SEO? Proper SEO Takes Time 1. Research relevant keywords 2. Competitive researchAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 54. How Does One “Do” SEO? Proper SEO Takes Time 1. Research relevant keywords 2. Competitive research 3. Cross reference with potential content on the site (such as copy or blog entries)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 55. How Does One “Do” SEO? Proper SEO Takes Time 1. Research relevant keywords 2. Competitive research 3. Cross reference with potential content on the site (such as copy or blog entries) 4. Evaluate website structure for SEO opportunitiesAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 56. How Does One “Do” SEO? Proper SEO Takes Time 1. Research relevant keywords 2. Competitive research 3. Cross reference with potential content on the site (such as copy or blog entries) 4. Evaluate website structure for SEO opportunities 5. Implement keyword strategyAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 57. How Does One “Do” SEO? Proper SEO Takes Time 1. Research relevant keywords 2. Competitive research 3. Cross reference with potential content on the site (such as copy or blog entries) 4. Evaluate website structure for SEO opportunities 5. Implement keyword strategy 6. A/B TestAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 58. How Does One “Do” SEO? Proper SEO Takes Time 1. Research relevant keywords 2. Competitive research 3. Cross reference with potential content on the site (such as copy or blog entries) 4. Evaluate website structure for SEO opportunities 5. Implement keyword strategy 6. A/B Test 7. Refine, repeatAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 59. SEO Techniques/PrinciplesAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 60. SEO Techniques/Principles Content Should be CompellingAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 61. SEO Techniques/Principles Content Should be Compelling ✦ Your content should provide a benefit and/or solve a problemAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 62. SEO Techniques/Principles Content Should be Compelling ✦ Your content should provide a benefit and/or solve a problem ✦ Content should be consistent.Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 63. SEO Techniques/Principles Content Should be Compelling ✦ Your content should provide a benefit and/or solve a problem ✦ Content should be consistent. ✦ Content should be user-focused.Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 64. SEO Techniques/Principles Content Should be Compelling ✦ Your content should provide a benefit and/or solve a problem ✦ Content should be consistent. ✦ Content should be user-focused. ✦ Every piece of content should have a purpose. courtesy of copyblogger.comAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 65. SEO Techniques/PrinciplesAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 66. SEO Techniques/Principles Importance of Local SearchAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 67. SEO Techniques/Principles Importance of Local Search✦ Over 85% of consumers begin their search onlineAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 68. SEO Techniques/Principles Importance of Local Search✦ Over 85% of consumers begin their search online✦ Often, consumers include their city name, surrounding city, or zip codes to find what they are looking for nearby...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 69. SEO Techniques/Principles Importance of Local Search✦ Over 85% of consumers begin their search online✦ Often, consumers include their city name, surrounding city, or zip codes to find what they are looking for nearby...✦ Most default search results default to detected location (‘Google wants to know your location. Allow?’)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 70. SEO Techniques/Principles Importance of Local Search✦ Over 85% of consumers begin their search online✦ Often, consumers include their city name, surrounding city, or zip codes to find what they are looking for nearby...✦ Most default search results default to detected location (‘Google wants to know your location. Allow?’)✦ Who cares if Facebook has over 500 million users? Business owners care mostly about the 2,000 or so potential customers within a three mile radius of their location!Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 71. Understanding Target MarketAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 72. Understanding Target Market✦ Are they mobile users?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 73. Understanding Target Market✦ Are they mobile users?✦ What browsers do they use? Chrome? Firefox? Safari? or, I.E. (ew)?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 74. Understanding Target Market✦ Are they mobile users?✦ What browsers do they use? Chrome? Firefox? Safari? or, I.E. (ew)?Younger crowd = slang?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 75. Understanding Target Market✦ Are they mobile users?✦ What browsers do they use? Chrome? Firefox? Safari? or, I.E. (ew)?Younger crowd = slang?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 76. Understanding Target Market✦ Are they mobile users?✦ What browsers do they use? Chrome? Firefox? Safari? or, I.E. (ew)?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 77. Understanding Target Market✦ Are they mobile users?✦ What browsers do they use? Chrome? Firefox? Safari? or, I.E. (ew)? Older = sophisticated speak?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 78. Backend / Front EndAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 79. Backend / Front EndConsumers Need Context. Not Jargon.Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 80. Backend / Front EndConsumers Need Context. Not Jargon.✦ Keyword Usage - Are you considering these page elements when doing SEO? Title URL Meta Desc. H1 H2-4 Body Strong/Italic Img AltAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 81. Backend / Front EndConsumers Need Context. Not Jargon.✦ Keyword Usage - Are you considering these page elements when doing SEO? Title URL Meta Desc. H1 H2-4 Body Strong/Italic Img Alt✦ Are relevant keywords in URL?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 82. Backend / Front EndConsumers Need Context. Not Jargon.✦ Keyword Usage - Are you considering these page elements when doing SEO? Title URL Meta Desc. H1 H2-4 Body Strong/Italic Img Alt✦ Are relevant keywords in URL?✦ Bad Example: http://foothillunitycenter.org/index.php?option=com_content&view=article&id=66&Itemid=91Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 83. Backend / Front EndConsumers Need Context. Not Jargon.✦ Keyword Usage - Are you considering these page elements when doing SEO? Title URL Meta Desc. H1 H2-4 Body Strong/Italic Img Alt✦ Are relevant keywords in URL?✦ Bad Example: http://foothillunitycenter.org/index.php?option=com_content&view=article&id=66&Itemid=91✦ Less Bad Example: http://www.mobilemarketer.com/cms/opinion/columns/13143.htmlAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 84. Backend / Front EndConsumers Need Context. Not Jargon.✦ Keyword Usage - Are you considering these page elements when doing SEO? Title URL Meta Desc. H1 H2-4 Body Strong/Italic Img Alt✦ Are relevant keywords in URL?✦ Bad Example: http://foothillunitycenter.org/index.php?option=com_content&view=article&id=66&Itemid=91✦ Less Bad Example: http://www.mobilemarketer.com/cms/opinion/columns/13143.html✦ Winner: http://www.seomoz.org/ugc/10-ideas-for-link-bait-and-5-ways-of-getting-the-word-outAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 85. Backend / Front EndConsumers Need Context. Not Jargon. Just a couple more pointsAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 86. Backend / Front EndConsumers Need Context. Not Jargon. Just a couple more points ✦ URLs should be search engine friendlyAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 87. Backend / Front EndConsumers Need Context. Not Jargon. Just a couple more points ✦ URLs should be search engine friendly ✦ URLs should be human readableAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 88. Backend / Front EndConsumers Need Context. Not Jargon. Just a couple more points ✦ URLs should be search engine friendly ✦ URLs should be human readable ✦ URLs should be relevant to the on- page content. If the URL is “oc-dog- collars” make sure the content is about that, tooAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 89. Tools We Use... A Lot!Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 90. Tools We Use... A Lot! Productivity and Process MatterAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 91. Tools We Use... A Lot! Productivity and Process Matter✦ SEOmoz - (paid, 30 day free trial, great content)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 92. Tools We Use... A Lot! Productivity and Process Matter✦ SEOmoz - (paid, 30 day free trial, great content)✦ Woorank (paid, allows 1 free report per week)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 93. Tools We Use... A Lot! Productivity and Process Matter✦ SEOmoz - (paid, 30 day free trial, great content)✦ Woorank (paid, allows 1 free report per week)✦ Google keyword tool (free)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 94. Tools We Use... A Lot! Productivity and Process Matter✦ SEOmoz - (paid, 30 day free trial, great content)✦ Woorank (paid, allows 1 free report per week)✦ Google keyword tool (free)✦ Google Insights for Search. (free)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 95. Tools We Use... A Lot! Productivity and Process Matter✦ SEOmoz - (paid, 30 day free trial, great content)✦ Woorank (paid, allows 1 free report per week)✦ Google keyword tool (free)✦ Google Insights for Search. (free)✦ WordPress (free, great for informational sites/ blogs; anything that’s not an application)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 96. Tools We Use... A Lot! Productivity and Process Matter✦ SEOmoz - (paid, 30 day free trial, great ✦ Google Apps for Business (free for up to 10 content) users) - Provides, email, docs, calendar for your team on YOUR domain which looks✦ Woorank (paid, allows 1 free report per week) more professional✦ Google keyword tool (free)✦ Google Insights for Search. (free)✦ WordPress (free, great for informational sites/ blogs; anything that’s not an application)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 97. Tools We Use... A Lot! Productivity and Process Matter✦ SEOmoz - (paid, 30 day free trial, great ✦ Google Apps for Business (free for up to 10 content) users) - Provides, email, docs, calendar for your team on YOUR domain which looks✦ Woorank (paid, allows 1 free report per week) more professional✦ Google keyword tool (free) ✦ Asana - Project Management (free for up to 30 users on a project)✦ Google Insights for Search. (free)✦ WordPress (free, great for informational sites/ blogs; anything that’s not an application)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 98. Tools We Use... A Lot! Productivity and Process Matter✦ SEOmoz - (paid, 30 day free trial, great ✦ Google Apps for Business (free for up to 10 content) users) - Provides, email, docs, calendar for your team on YOUR domain which looks✦ Woorank (paid, allows 1 free report per week) more professional✦ Google keyword tool (free) ✦ Asana - Project Management (free for up to 30 users on a project)✦ Google Insights for Search. (free) ✦ Freckle - Time Tracking (paid, free trial for✦ WordPress (free, great for informational sites/ 30 days) blogs; anything that’s not an application)Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 99. Case StudyAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 100. Case Study the Urban Dater Jan 2009 — Dec 2009Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 101. Case StudyAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 102. Case Study the Urban Dater Jan 2010 — Dec 2010Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 103. Case StudyAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 104. Case Study the Urban Dater Jan 2009 — TodayAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 105. Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 106. Any Questions?Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 107. SEO Techniques/PrinciplesAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 108. SEO Techniques/Principles META Keywords & DescriptionAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 109. SEO Techniques/Principles META Keywords & Description ✦ This is Matt Cutts ✦ SEO Spam Cop ✦ SEO AuthorityAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 110. SEO Techniques/Principles META Keywords & Description✦ Google doesn’t analyze META Keywords. Other search engines may. - bit.ly/KLqhGR ✦ This is Matt Cutts ✦ SEO Spam Cop ✦ SEO AuthorityAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 111. SEO Techniques/Principles META Keywords & Description✦ Google doesn’t analyze META Keywords. Other search engines may. - bit.ly/KLqhGR✦ Google DOES analyze META Descriptions. ✦ This is Matt Cutts ✦ SEO Spam Cop ✦ SEO AuthorityAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 112. SEO Techniques/Principles META Keywords & Description✦ Google doesn’t analyze META Keywords. Other search engines may. - bit.ly/KLqhGR✦ Google DOES analyze META Descriptions.✦ META Description should be relevant to on-page content ✦ This is Matt Cutts ✦ SEO Spam Cop ✦ SEO AuthorityAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 113. SEO Techniques/Principles META Keywords & Description✦ Google doesn’t analyze META Keywords. Other search engines may. - bit.ly/KLqhGR✦ Google DOES analyze META Descriptions.✦ META Description should be relevant to on-page content✦ META Description should be unique to each page of content ✦ This is Matt Cutts ✦ SEO Spam Cop ✦ SEO AuthorityAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 114. SEO Techniques/Principles META Keywords & Description✦ Google doesn’t analyze META Keywords. Other search engines may. - bit.ly/KLqhGR✦ Google DOES analyze META Descriptions.✦ META Description should be relevant to on-page content✦ META Description should be unique to each page of content ✦ This is Matt Cutts ✦ SEO Spam Cop✦ Meta Descriptions should be 165 characters or less. ✦ SEO AuthorityAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 115. Mobile. It Really Matters...Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 116. Mobile. It Really Matters... Mobile Usage Continues to Rapidly IncreaseAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 117. Mobile. It Really Matters... Mobile Usage Continues to Rapidly Increase✦ More users view sites on mobile devicesAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 118. Mobile. It Really Matters... Mobile Usage Continues to Rapidly Increase✦ More users view sites on mobile devices✦ Websites should be optimized for smaller devices, ANdroid, iPad etc.Alex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com
  • 119. Mobile. It Really Matters... Mobile Usage Continues to Rapidly Increase✦ More users view sites on mobile devices✦ Websites should be optimized for smaller devices, ANdroid, iPad etc.✦ Brands are building mobile apps to make their content easier to consumeAlex Vasquez & Chris Tolar SEO, a Practical Overview - digisavvy.com