Apple Slidesv Na2

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Apple Slidesv Na2

  1. 1. Apple, Inc. <ul><li>Technological innovation meets savvy marketing </li></ul>
  2. 3. The Beginning: 1976 - 1980 <ul><li>Founders </li></ul><ul><ul><li>Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working out of basement </li></ul></ul><ul><ul><li>Apple I sold in July 1976 (all 200 of them) </li></ul></ul>
  3. 4. The Beginning: 1976 - 1980 <ul><li>Founders </li></ul><ul><ul><li>Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working out of basement </li></ul></ul><ul><ul><li>Apple I sold in July 1976 (all 200 of them) </li></ul></ul>
  4. 5. The Beginning: 1976 - 1980 <ul><li>Founders </li></ul><ul><ul><li>Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working out of basement </li></ul></ul><ul><ul><li>Apple I sold in July 1976 (all 200 of them) </li></ul></ul>
  5. 6. The Beginning: 1976 - 1980 <ul><li>Apple II </li></ul><ul><ul><li>Much improved on the Apple I </li></ul></ul><ul><ul><li>Built with the average person in mind </li></ul></ul>
  6. 7. The Beginning: 1976 - 1980 <ul><li>Apple II </li></ul><ul><ul><li>Much improved on the Apple I </li></ul></ul><ul><ul><li>Built with the average person in mind </li></ul></ul>
  7. 8. The Beginning: 1976 - 1980 <ul><li>Apple II </li></ul><ul><ul><li>Much improved on the Apple I </li></ul></ul><ul><ul><li>Built with the average person in mind </li></ul></ul>
  8. 9. The Beginning: 1976 - 1980 <ul><li>Apple II </li></ul><ul><ul><li>Much improved on the Apple I </li></ul></ul><ul><ul><li>Built with the average person in mind </li></ul></ul>
  9. 10. Macintosh 1981 – 1990 <ul><li>First computer to use a GUI </li></ul><ul><li>First to use a mouse and 3 ½ floppy </li></ul><ul><li>Marketing campaign to introduce </li></ul>
  10. 11. Macintosh 1981 – 1990 <ul><li>First computer to use a GUI </li></ul><ul><li>First to use a mouse and 3 ½ floppy </li></ul><ul><li>Marketing campaign to introduce </li></ul>
  11. 12. Macintosh 1981 – 1990 <ul><li>First computer to use a GUI </li></ul><ul><li>First to use a mouse and 3 ½ floppy </li></ul><ul><li>Marketing campaign to introduce </li></ul>The Macintosh 128k (aka “The Beige Toaster)
  12. 13. Growth and Decline: 1991 - 1997 <ul><li>First usable laptop – the PowerBook </li></ul><ul><li>Attack of the Clones leads to slumping sales </li></ul><ul><li>CEO revolving door </li></ul>
  13. 14. Restructuring Apple <ul><li>Ended Macintosh licensing program </li></ul><ul><li>Consolidated products lines from 15 to 3 </li></ul><ul><li>Outsourced Manufacturing </li></ul><ul><li>Revamped distribution </li></ul>
  14. 15. Restructuring Apple <ul><li>Launched web site for direct to consumer sales </li></ul><ul><li>Reduced Inventory </li></ul><ul><li>Increased R & D spending </li></ul><ul><li>Opened Retail Stores </li></ul><ul><li>Partnerships </li></ul>
  15. 16. Restructuring Apple <ul><li>Image </li></ul><ul><ul><li>Hip alternative </li></ul></ul><ul><ul><li>Not just a technology </li></ul></ul><ul><ul><li>company </li></ul></ul><ul><ul><li>Cultural force </li></ul></ul>
  16. 17. Technology & Innovation <ul><li>Learning from past mistakes </li></ul><ul><li>Incremental design improvements </li></ul><ul><li>Improving on current technology </li></ul>
  17. 18. Technology & Innovation <ul><li>Computers </li></ul><ul><ul><li>Mac </li></ul></ul><ul><ul><li>MacBook </li></ul></ul><ul><ul><li>Intel-based Mac </li></ul></ul><ul><li>Software </li></ul><ul><ul><li>iMovie </li></ul></ul><ul><ul><li>Final Cut Pro </li></ul></ul><ul><ul><li>GarageBand </li></ul></ul><ul><ul><li>iPhoto </li></ul></ul><ul><ul><li>Mac OS X </li></ul></ul>
  18. 19. Technology & Innovation <ul><li>Other Technologies </li></ul><ul><ul><li>iPod </li></ul></ul><ul><ul><ul><li>What can we do to get more people to buy Macs </li></ul></ul></ul><ul><ul><ul><li>Developed from existing technologies </li></ul></ul></ul><ul><ul><ul><li>Developed in less than 1 year </li></ul></ul></ul><ul><ul><ul><li>iPod synonymous with MP3 player “Icon status” </li></ul></ul></ul><ul><ul><li>iTunes </li></ul></ul>
  19. 20. Technology & Innovation <ul><li>Other Technologies (cont.) </li></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><ul><li>Developed from existing technologies </li></ul></ul></ul><ul><ul><ul><li>User friendly interface </li></ul></ul></ul><ul><ul><li>Apple TV </li></ul></ul>
  20. 21. Apple Net Sales
  21. 22. Apple Share Price
  22. 24. Apple Inc <ul><li>Changed name from Apple Computer, Inc to Apple Inc. </li></ul><ul><ul><li>Reflects the change in focus to consumer electronic market. </li></ul></ul><ul><li>Why has Jobs been so successful? </li></ul><ul><ul><li>Innovation: </li></ul></ul><ul><ul><ul><li>Not just new products </li></ul></ul></ul><ul><ul><ul><li>“reinventing business processes and building entirely new markets that meet untapped consumer needs” </li></ul></ul></ul>

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