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Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
Apple Slidesv Na2
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Apple Slidesv Na2

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  • 1. Apple, Inc. <ul><li>Technological innovation meets savvy marketing </li></ul>
  • 2.  
  • 3. The Beginning: 1976 - 1980 <ul><li>Founders </li></ul><ul><ul><li>Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working out of basement </li></ul></ul><ul><ul><li>Apple I sold in July 1976 (all 200 of them) </li></ul></ul>
  • 4. The Beginning: 1976 - 1980 <ul><li>Founders </li></ul><ul><ul><li>Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working out of basement </li></ul></ul><ul><ul><li>Apple I sold in July 1976 (all 200 of them) </li></ul></ul>
  • 5. The Beginning: 1976 - 1980 <ul><li>Founders </li></ul><ul><ul><li>Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working out of basement </li></ul></ul><ul><ul><li>Apple I sold in July 1976 (all 200 of them) </li></ul></ul>
  • 6. The Beginning: 1976 - 1980 <ul><li>Apple II </li></ul><ul><ul><li>Much improved on the Apple I </li></ul></ul><ul><ul><li>Built with the average person in mind </li></ul></ul>
  • 7. The Beginning: 1976 - 1980 <ul><li>Apple II </li></ul><ul><ul><li>Much improved on the Apple I </li></ul></ul><ul><ul><li>Built with the average person in mind </li></ul></ul>
  • 8. The Beginning: 1976 - 1980 <ul><li>Apple II </li></ul><ul><ul><li>Much improved on the Apple I </li></ul></ul><ul><ul><li>Built with the average person in mind </li></ul></ul>
  • 9. The Beginning: 1976 - 1980 <ul><li>Apple II </li></ul><ul><ul><li>Much improved on the Apple I </li></ul></ul><ul><ul><li>Built with the average person in mind </li></ul></ul>
  • 10. Macintosh 1981 – 1990 <ul><li>First computer to use a GUI </li></ul><ul><li>First to use a mouse and 3 ½ floppy </li></ul><ul><li>Marketing campaign to introduce </li></ul>
  • 11. Macintosh 1981 – 1990 <ul><li>First computer to use a GUI </li></ul><ul><li>First to use a mouse and 3 ½ floppy </li></ul><ul><li>Marketing campaign to introduce </li></ul>
  • 12. Macintosh 1981 – 1990 <ul><li>First computer to use a GUI </li></ul><ul><li>First to use a mouse and 3 ½ floppy </li></ul><ul><li>Marketing campaign to introduce </li></ul>The Macintosh 128k (aka “The Beige Toaster)
  • 13. Growth and Decline: 1991 - 1997 <ul><li>First usable laptop – the PowerBook </li></ul><ul><li>Attack of the Clones leads to slumping sales </li></ul><ul><li>CEO revolving door </li></ul>
  • 14. Restructuring Apple <ul><li>Ended Macintosh licensing program </li></ul><ul><li>Consolidated products lines from 15 to 3 </li></ul><ul><li>Outsourced Manufacturing </li></ul><ul><li>Revamped distribution </li></ul>
  • 15. Restructuring Apple <ul><li>Launched web site for direct to consumer sales </li></ul><ul><li>Reduced Inventory </li></ul><ul><li>Increased R & D spending </li></ul><ul><li>Opened Retail Stores </li></ul><ul><li>Partnerships </li></ul>
  • 16. Restructuring Apple <ul><li>Image </li></ul><ul><ul><li>Hip alternative </li></ul></ul><ul><ul><li>Not just a technology </li></ul></ul><ul><ul><li>company </li></ul></ul><ul><ul><li>Cultural force </li></ul></ul>
  • 17. Technology & Innovation <ul><li>Learning from past mistakes </li></ul><ul><li>Incremental design improvements </li></ul><ul><li>Improving on current technology </li></ul>
  • 18. Technology & Innovation <ul><li>Computers </li></ul><ul><ul><li>Mac </li></ul></ul><ul><ul><li>MacBook </li></ul></ul><ul><ul><li>Intel-based Mac </li></ul></ul><ul><li>Software </li></ul><ul><ul><li>iMovie </li></ul></ul><ul><ul><li>Final Cut Pro </li></ul></ul><ul><ul><li>GarageBand </li></ul></ul><ul><ul><li>iPhoto </li></ul></ul><ul><ul><li>Mac OS X </li></ul></ul>
  • 19. Technology & Innovation <ul><li>Other Technologies </li></ul><ul><ul><li>iPod </li></ul></ul><ul><ul><ul><li>What can we do to get more people to buy Macs </li></ul></ul></ul><ul><ul><ul><li>Developed from existing technologies </li></ul></ul></ul><ul><ul><ul><li>Developed in less than 1 year </li></ul></ul></ul><ul><ul><ul><li>iPod synonymous with MP3 player “Icon status” </li></ul></ul></ul><ul><ul><li>iTunes </li></ul></ul>
  • 20. Technology & Innovation <ul><li>Other Technologies (cont.) </li></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><ul><li>Developed from existing technologies </li></ul></ul></ul><ul><ul><ul><li>User friendly interface </li></ul></ul></ul><ul><ul><li>Apple TV </li></ul></ul>
  • 21. Apple Net Sales
  • 22. Apple Share Price
  • 23.  
  • 24. Apple Inc <ul><li>Changed name from Apple Computer, Inc to Apple Inc. </li></ul><ul><ul><li>Reflects the change in focus to consumer electronic market. </li></ul></ul><ul><li>Why has Jobs been so successful? </li></ul><ul><ul><li>Innovation: </li></ul></ul><ul><ul><ul><li>Not just new products </li></ul></ul></ul><ul><ul><ul><li>“reinventing business processes and building entirely new markets that meet untapped consumer needs” </li></ul></ul></ul>

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