MAKING BETTER CHOICES IN TODAYS COMMUNICATION ENVIRONMENT
TIME SPENT…HRS/WK 14 12 10  8  6  4  2  0         Watching TV (offline)   Using the Internet
TIME SPENT…HRS/WK 14 12 10  8  6  4  2  0         Watching TV (offline)                           Using the Internet      ...
% OF U.S. ADULTS WHO                  % WHO HAVE USED     OWN A CELL PHONE               CELL PHONE TO TAKE A PHOTO       ...
WORD OF MOUTH/REFERRAL                         MOST EFFECTIVE                         MOST DEPENDENT                      ...
• amplifier
LINKEDINSOCIAL MEDIA   TWITTER               DISCUSSION BOARDS               BLOGS FACEBOOK               YOUTUBE         ...
YOUR MAMA DON’T TEXT…COMMUNICATION IS CHANGING—AND THEAUDIENCE IS MORE FRAGMENTED THAN EVER BEFOREHOW SHOULD YOUR CO-OP RE...
THANKS!                                AJJULIANO@GMAIL.COM                                        (260) 615.3426IF YOU ENJ...
1. FLICKR/IMG_1898.JPG/TANTEK ÇELIK3. FLICKR/ CELL PHONE/SIMPLERICH8. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT9. FLICKR...
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment
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Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment

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Presented by Anthony Juliano
Indiana Statewide Association of Rural Electric Cooperatives Spring Conference
April 14, 2011

Published in: Business, Technology
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Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment

  1. 1. MAKING BETTER CHOICES IN TODAYS COMMUNICATION ENVIRONMENT
  2. 2. TIME SPENT…HRS/WK 14 12 10 8 6 4 2 0 Watching TV (offline) Using the Internet
  3. 3. TIME SPENT…HRS/WK 14 12 10 8 6 4 2 0 Watching TV (offline) Using the Internet FORRESTER, “UNDERSTANDING THE CHANGING NEEDS OF THE US ONLINE CONSUMER,” 2010
  4. 4. % OF U.S. ADULTS WHO % WHO HAVE USED OWN A CELL PHONE CELL PHONE TO TAKE A PHOTO 82% 76%% WHO HAVE USED CELL PHONE TO % WHO HAVE USED CELL PHONE SEND/RECEIVE A TXT MSG TO ACCESS THE INTERNET 72% 34% PEW INTERNET RESEARCH 2010 MOBILE ACCESS SURVEY
  5. 5. WORD OF MOUTH/REFERRAL MOST EFFECTIVE MOST DEPENDENT ON RELATIONSHIPS DIRECT SALES ONE-TO-ONE/EVENTS PR LEAST DEPENDENT ON RELATIONSHIPS ADVERTISING LEAST EFFECTIVE
  6. 6. • amplifier
  7. 7. LINKEDINSOCIAL MEDIA TWITTER DISCUSSION BOARDS BLOGS FACEBOOK YOUTUBE AND THOUSANDS OF OTHER OPTIONS
  8. 8. YOUR MAMA DON’T TEXT…COMMUNICATION IS CHANGING—AND THEAUDIENCE IS MORE FRAGMENTED THAN EVER BEFOREHOW SHOULD YOUR CO-OP RESPOND? PRIORITIZEAND ALIGN WITH YOUR AUDIENCE’S NEEDSGET GOOD AT SAYING NO TO THINGS THAT AREN’TPRIORITIES, LISTEN TO YOUR MEMBERS TOUNDERSTAND THEIR NEEDS, AND ADAPT AS THINGSCONTINUE TO CHANGE
  9. 9. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  10. 10. 1. FLICKR/IMG_1898.JPG/TANTEK ÇELIK3. FLICKR/ CELL PHONE/SIMPLERICH8. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT9. FLICKR/TOO LOUD/ROGIRO10. FLICKR/TWINS (PART 1)/NAOMI CAMPBELL12. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM15. FLICKR/GUITAR PLAYER/CAMKNOWS16. FLICKR/IMG_0478.JPG/EDKOHLER17. FLICKR/ELECTRIC BILL/CHRIS ROCK20. THEINCREDIBLESUIT.BLOGSPOT.COM21. FLICKR/I’M LISTENING/MELVIN GAAL22. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT23. FLICKR/CHAMELEON/ WILLIAM WARBY24. FLICKR/GRANDPA/MARYA25. BOB COLLIER/PA WIRE/PRESS ASSOCIATION IMAGES
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