Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment

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Presented by Anthony Juliano …

Presented by Anthony Juliano
Indiana Statewide Association of Rural Electric Cooperatives Spring Conference
April 14, 2011

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  • 1. MAKING BETTER CHOICES IN TODAYS COMMUNICATION ENVIRONMENT
  • 2. TIME SPENT…HRS/WK 14 12 10 8 6 4 2 0 Watching TV (offline) Using the Internet
  • 3. TIME SPENT…HRS/WK 14 12 10 8 6 4 2 0 Watching TV (offline) Using the Internet FORRESTER, “UNDERSTANDING THE CHANGING NEEDS OF THE US ONLINE CONSUMER,” 2010
  • 4. % OF U.S. ADULTS WHO % WHO HAVE USED OWN A CELL PHONE CELL PHONE TO TAKE A PHOTO 82% 76%% WHO HAVE USED CELL PHONE TO % WHO HAVE USED CELL PHONE SEND/RECEIVE A TXT MSG TO ACCESS THE INTERNET 72% 34% PEW INTERNET RESEARCH 2010 MOBILE ACCESS SURVEY
  • 5. WORD OF MOUTH/REFERRAL MOST EFFECTIVE MOST DEPENDENT ON RELATIONSHIPS DIRECT SALES ONE-TO-ONE/EVENTS PR LEAST DEPENDENT ON RELATIONSHIPS ADVERTISING LEAST EFFECTIVE
  • 6. • amplifier
  • 7. LINKEDINSOCIAL MEDIA TWITTER DISCUSSION BOARDS BLOGS FACEBOOK YOUTUBE AND THOUSANDS OF OTHER OPTIONS
  • 8. YOUR MAMA DON’T TEXT…COMMUNICATION IS CHANGING—AND THEAUDIENCE IS MORE FRAGMENTED THAN EVER BEFOREHOW SHOULD YOUR CO-OP RESPOND? PRIORITIZEAND ALIGN WITH YOUR AUDIENCE’S NEEDSGET GOOD AT SAYING NO TO THINGS THAT AREN’TPRIORITIES, LISTEN TO YOUR MEMBERS TOUNDERSTAND THEIR NEEDS, AND ADAPT AS THINGSCONTINUE TO CHANGE
  • 9. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  • 10. 1. FLICKR/IMG_1898.JPG/TANTEK ÇELIK3. FLICKR/ CELL PHONE/SIMPLERICH8. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT9. FLICKR/TOO LOUD/ROGIRO10. FLICKR/TWINS (PART 1)/NAOMI CAMPBELL12. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM15. FLICKR/GUITAR PLAYER/CAMKNOWS16. FLICKR/IMG_0478.JPG/EDKOHLER17. FLICKR/ELECTRIC BILL/CHRIS ROCK20. THEINCREDIBLESUIT.BLOGSPOT.COM21. FLICKR/I’M LISTENING/MELVIN GAAL22. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT23. FLICKR/CHAMELEON/ WILLIAM WARBY24. FLICKR/GRANDPA/MARYA25. BOB COLLIER/PA WIRE/PRESS ASSOCIATION IMAGES