"The Who? What? When? Where? & Why? of Social Media: A CEO's Guide"

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Presented to the Greater Fort Wayne Chamber of Commerce CEO Round Table
July 27, 2011

By Anthony Juliano

Published in: Business, Sports
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"The Who? What? When? Where? & Why? of Social Media: A CEO's Guide"

  1. 1. THE WHO? WHAT?WHEN? WHERE?& WHY? OFSOCIAL MEDIA:A CEO’S GUIDE PRESENTED BY ANTHONY JULIANO JULY 27, 2011
  2. 2. WHO?WHAT?WHEN?WHERE?WHY?
  3. 3. WHO?
  4. 4. CEOINTERNAL HR/LEGAL LEAD* *USUALLYMARKETING INTERNAL TEAM AND/OR EXTERNAL VENDOR
  5. 5. RELIABILITY/GOOD JUDGMENT/ COMMUNICATION A GOOD SKILL TRACK RECORD
  6. 6. WHAT?
  7. 7. WHEN?
  8. 8. NOW**AND EVERY DAY
  9. 9. WHERE?
  10. 10. THERE ARETHOUSANDS OF OPTIONS
  11. 11. “JUST DO ONE THING. AND THEN DOIT REALLY WELL. ONCE YOU HAVEMASTERED THIS, THEN—AND ONLYTHEN—THINK ABOUT DOING ASECOND SOCIAL-MARKETINGPROGRAM. ” BRIAN SHEEHAN, “THE ONLY RULE FOR SOCIAL MEDIA YOU NEED TO KNOW: START SMALL”
  12. 12. WHY?
  13. 13. THE WHO? WHAT? WHEN? WHERE? & WHY?OF SOCIAL MEDIA: A CEO’S GUIDEYOU NEED TO LEAD, ASSEMBLE A GREAT TEAM,THEN GET OUT OF THE WAYUNDERSTANDING SOCIAL MEDIA ISN’T COMPLICATED,BUT MAKING IT WORK ISN’T EASYYOU CAN’T DO IT ALL, BUT YOU NEED TO DO SOMETHING
  14. 14. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  15. 15. 2. ZAZZLE.COM4. FLICKR/POINT!/A2GEMMA7. FLICKR/ANATOMY OF A…/AYE_SHAMUS10. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM11. BETHEVOICEBLOG.COM14. FLICKR/WATCH REFLECTIONS/BOB WEST17. & 18. STUDIOM6.DEVIANTART.COM19. FLICKR/PROCEED WITH CAUTION/ALEXAH1723. FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET24. FLICKR/ALAN WOLF/AUDIENCE VISION 202025. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN27. CONVINCEANDCONVERT.COM

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