"The Who? What? When? Where? & Why? of Social Media: A CEO's Guide"

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Presented to the Greater Fort Wayne Chamber of Commerce CEO Round Table …

Presented to the Greater Fort Wayne Chamber of Commerce CEO Round Table
July 27, 2011

By Anthony Juliano

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  • 1. THE WHO? WHAT?WHEN? WHERE?& WHY? OFSOCIAL MEDIA:A CEO’S GUIDE PRESENTED BY ANTHONY JULIANO JULY 27, 2011
  • 2. WHO?WHAT?WHEN?WHERE?WHY?
  • 3. WHO?
  • 4. CEOINTERNAL HR/LEGAL LEAD* *USUALLYMARKETING INTERNAL TEAM AND/OR EXTERNAL VENDOR
  • 5. RELIABILITY/GOOD JUDGMENT/ COMMUNICATION A GOOD SKILL TRACK RECORD
  • 6. WHAT?
  • 7. WHEN?
  • 8. NOW**AND EVERY DAY
  • 9. WHERE?
  • 10. THERE ARETHOUSANDS OF OPTIONS
  • 11. “JUST DO ONE THING. AND THEN DOIT REALLY WELL. ONCE YOU HAVEMASTERED THIS, THEN—AND ONLYTHEN—THINK ABOUT DOING ASECOND SOCIAL-MARKETINGPROGRAM. ” BRIAN SHEEHAN, “THE ONLY RULE FOR SOCIAL MEDIA YOU NEED TO KNOW: START SMALL”
  • 12. WHY?
  • 13. THE WHO? WHAT? WHEN? WHERE? & WHY?OF SOCIAL MEDIA: A CEO’S GUIDEYOU NEED TO LEAD, ASSEMBLE A GREAT TEAM,THEN GET OUT OF THE WAYUNDERSTANDING SOCIAL MEDIA ISN’T COMPLICATED,BUT MAKING IT WORK ISN’T EASYYOU CAN’T DO IT ALL, BUT YOU NEED TO DO SOMETHING
  • 14. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  • 15. 2. ZAZZLE.COM4. FLICKR/POINT!/A2GEMMA7. FLICKR/ANATOMY OF A…/AYE_SHAMUS10. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM11. BETHEVOICEBLOG.COM14. FLICKR/WATCH REFLECTIONS/BOB WEST17. & 18. STUDIOM6.DEVIANTART.COM19. FLICKR/PROCEED WITH CAUTION/ALEXAH1723. FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET24. FLICKR/ALAN WOLF/AUDIENCE VISION 202025. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN27. CONVINCEANDCONVERT.COM