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The Net Impression: Social Networking and Your Personal Brand

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  • 2007
  • Fred Figglehorn
  • Transcript

    • 1. The Net Impression: Social Networking and Your Personal Brand Anthony Juliano Leadership Fort Wayne January 21, 2010
    • 2. Hello! Anthony
    • 3. What is a brand?
    • 4. What is a brand?
      • A brand is the “all the thoughts, feelings, associations, and expectations your prospect or your customer experiences”*
      • Your brand = your reputation*
      • Your brand is a promise*
      • Your brand is a perception
      • * From Your Brand is Your Future: A Client’s Guide , American Association of Advertising Agencies
    • 5. A few examples
    • 6.  
    • 7.  
    • 8.  
    • 9. People can be brands, too
    • 10.  
    • 11.  
    • 12.  
    • 13.  
    • 14.  
    • 15. Personal Branding is Not New
    • 16.  
    • 17.  
    • 18. Joltin’ Joe needed the media to perpetuate his brand
    • 19.  
    • 20. Endorsements are symbiotic relationships
    • 21.  
    • 22. Joltin’ Joe needed the media to perpetuate his brand
    • 23. But you don’t
    • 24. You can be a brand, too
    • 25. “ [E]veryone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.” --Tom Peters
    • 26. The net impression
    • 27.  
    • 28. Personal branding is a combination of…
      • Excellence – what you’re great at
      • Differentiation – how you’re unique
      • Authenticity/self-awareness – true to life
      • Sustainability/consistency – constant over time
      • Reach – the quality of your network
    • 29.  
    • 30. What has changed?
    • 31. The net impression [inter]
    • 32.  
    • 33.  
    • 34. Good news [and bad]
    • 35.  
    • 36.  
    • 37. “ Privacy is dead, and social media hold the smoking gun.” --Pete Cashmore, Mashable
    • 38. Good news if you live in Fort Wayne [and bad]
    • 39. FIVE TWO ONE
    • 40. The problem
    • 41. The problem Your personal life Your professional life
    • 42. Social Networking and Your Personal Brand
      • Know yourself
      • Know where you want to be
      • Have a plan
      • Write it down
      • Work your network
    • 43. Know Yourself, Part 1
      • Self-assessment
        • What are you great at?
        • What do you like to do?
        • What are your weaknesses/flaws?
    • 44. Know Yourself, Part 2
      • A little help from your friends
        • E-mail five friends—brutal honesty
          • What do you do better than anyone else?
          • How is your reputation for that inhibited by flaws, negative perceptions, bad habits, etc.?
    • 45. Know Yourself, Part 3
      • Do your perceptions match your friends’ perceptions?
        • If not, return to Part 1
    • 46. Know Where You Want to Go
        • What do you want to be known for?
        • What’s it going to take to get there?
          • - Where do you need improvement?
          • What are you willing to sacrifice?
            • Where are you spending time that would better be spent elsewhere?
    • 47. Tough questions
      • Is your brand and your employer’s brand a match?
      • What would need to change in order for you to be able to do the work you want to do?
      • What are you willing to give up?
    • 48. Have a plan
        • What do you need to accomplish? Be specific.
        • Who do you need to meet/cultivate?
        • What’s your timetable?
          • - One step at a time
    • 49. An example
    • 50. An example RUN A MARATHON RUN A 5K
    • 51. An example RUN A MARATHON RUN A 5K RUN A 10K RUN A HALF RUN 20 MILES
    • 52. Write it down
        • Simple, but very few of us do it
    • 53. Work Your Network
        • What social media sites will you use to build relationships/your brand?
          • Recommendation: LinkedIn, not Facebook
          • Also look at your industry
          • Clean up, build up
        • Have a hit list
          • Who do you want to see every week?
          • Every month?
          • How do you use social media to fill the gap?
          • Don’t forget about F2F
    • 54. A Few Tools to Work Your Network
    • 55.
      • Status updates
        • Integrated with Twitter
      • Recommendations
      • COMPLETE profile
      • Answers
      • SlideShare
    • 56.  
    • 57.
      • Google yourself
      • Google your contacts, especially new ones
      • Google Alerts
      • Google Reader
      • Google News
      • Google Blog Search
    • 58. Your expertise
      • Go where your audience is
      • Learn how to work with media
      • Write a blog
      • Demonstrate on YouTube
      • Present/speak (and publish on SlideShare)
      • Be a resource (even when you’re not the source)
      • Publicize through your network/social media
    • 59.  
    • 60. Six Keys to Creating a Positive Net Impression
    • 61. Six Keys to Creating a Positive Net Impression
      • 1. Know where you are and where you want to go
    • 62. Six Keys to Creating a Positive Net Impression
      • 2. Be realistic, get objective opinions
    • 63. Six Keys to Creating a Positive Net Impression
      • 3. Best foot forward, but be yourself—you’ll fail if you fight it
    • 64. Six Keys to Keys to Creating a Positive Net Impression
      • 4. Give to get
    • 65. Six Keys to Keys to Creating a Positive Net Impression
      • 5. Carve out a niche
    • 66. Six Keys to Social Media Success
      • 6. Build relationships online and offline
    • 67. Introduction to Social Media Mar. 10, 2010, 9 am – 3 pm Social Media for Business Mar. 12, 2010, 9 am – 3 pm
    • 68. Questions?
    • 69. Thanks! [email_address] (260) 615.3426 If you enjoyed this presentation, please recommend me on

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