The Net Impression: Social Networking and  Your Personal Brand Anthony Juliano Leadership Fort Wayne   January 21, 2010
Hello! Anthony
What is a brand?
What is a brand? <ul><li>A brand is the “all the thoughts, feelings, associations, and  expectations  your prospect or you...
A few examples
 
 
 
People can be brands, too
 
 
 
 
 
Personal Branding is  Not New
 
 
Joltin’ Joe needed the media to perpetuate his brand
 
Endorsements are  symbiotic relationships
 
Joltin’ Joe needed the media to perpetuate his brand
But you don’t
You can be a brand, too
“ [E]veryone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a...
The  net impression
 
Personal branding is a combination of… <ul><li>Excellence – what you’re great at </li></ul><ul><li>Differentiation – how y...
 
What has changed?
The  net impression [inter]
 
 
Good  news [and bad]
 
 
“ Privacy is dead, and social media hold the smoking gun.” --Pete Cashmore, Mashable
Good  news if you live  in Fort Wayne [and bad]
FIVE TWO ONE
The problem
The problem Your personal life Your professional life
Social Networking and Your Personal Brand <ul><li>Know yourself </li></ul><ul><li>Know where you want to be </li></ul><ul>...
Know Yourself, Part 1 <ul><li>Self-assessment </li></ul><ul><ul><li>What are you great at?  </li></ul></ul><ul><ul><li>Wha...
Know Yourself, Part 2 <ul><li>A little help from your friends </li></ul><ul><ul><li>E-mail five friends—brutal honesty </l...
Know Yourself, Part 3 <ul><li>Do your perceptions match your friends’ perceptions? </li></ul><ul><ul><li>If not, return to...
Know Where You Want to Go <ul><ul><li>What do you want to be known for? </li></ul></ul><ul><ul><li>What’s it going to take...
Tough questions <ul><li>Is your brand and your employer’s brand a match? </li></ul><ul><li>What would need to change in or...
Have a plan <ul><ul><li>What do you need to accomplish? Be specific. </li></ul></ul><ul><ul><li>Who do you need to meet/cu...
An example
An example RUN A MARATHON RUN  A 5K
An example RUN A MARATHON RUN  A 5K RUN  A 10K RUN  A HALF RUN 20 MILES
Write it down <ul><ul><li>Simple, but very few of us do it </li></ul></ul>
Work Your Network <ul><ul><li>What social media sites will you use to build relationships/your brand? </li></ul></ul><ul><...
A Few Tools to Work  Your Network
<ul><li>Status updates </li></ul><ul><ul><li>Integrated with Twitter </li></ul></ul><ul><li>Recommendations </li></ul><ul>...
 
<ul><li>Google yourself </li></ul><ul><li>Google your contacts, especially new ones </li></ul><ul><li>Google Alerts </li><...
Your expertise <ul><li>Go where your audience is </li></ul><ul><li>Learn how to work with media </li></ul><ul><li>Write a ...
 
Six Keys to  Creating a Positive Net Impression
Six Keys to Creating a Positive Net Impression <ul><li>1. Know where you are and  where you want to go </li></ul>
Six Keys to Creating a Positive Net Impression <ul><li>2. Be realistic, get objective opinions </li></ul>
Six Keys to Creating a Positive Net Impression <ul><li>3. Best foot forward, but be yourself—you’ll fail if you fight it <...
Six Keys to Keys to Creating a Positive Net Impression <ul><li>4. Give to get </li></ul>
Six Keys to Keys to Creating a Positive Net Impression <ul><li>5. Carve out a niche </li></ul>
Six Keys to Social Media Success <ul><li>6. Build relationships online and offline </li></ul>
Introduction to Social Media  Mar. 10, 2010, 9 am – 3 pm  Social Media for Business  Mar. 12, 2010, 9 am – 3 pm
Questions?
Thanks! [email_address] (260) 615.3426 If you enjoyed this presentation, please recommend me on
Upcoming SlideShare
Loading in...5
×

The Net Impression: Social Networking and Your Personal Brand

1,093

Published on

Published in: Business, Technology
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,093
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide
  • 2007
  • Fred Figglehorn
  • The Net Impression: Social Networking and Your Personal Brand

    1. 1. The Net Impression: Social Networking and Your Personal Brand Anthony Juliano Leadership Fort Wayne January 21, 2010
    2. 2. Hello! Anthony
    3. 3. What is a brand?
    4. 4. What is a brand? <ul><li>A brand is the “all the thoughts, feelings, associations, and expectations your prospect or your customer experiences”* </li></ul><ul><li>Your brand = your reputation* </li></ul><ul><li>Your brand is a promise* </li></ul><ul><li>Your brand is a perception </li></ul><ul><li>* From Your Brand is Your Future: A Client’s Guide , American Association of Advertising Agencies </li></ul>
    5. 5. A few examples
    6. 9. People can be brands, too
    7. 15. Personal Branding is Not New
    8. 18. Joltin’ Joe needed the media to perpetuate his brand
    9. 20. Endorsements are symbiotic relationships
    10. 22. Joltin’ Joe needed the media to perpetuate his brand
    11. 23. But you don’t
    12. 24. You can be a brand, too
    13. 25. “ [E]veryone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.” --Tom Peters
    14. 26. The net impression
    15. 28. Personal branding is a combination of… <ul><li>Excellence – what you’re great at </li></ul><ul><li>Differentiation – how you’re unique </li></ul><ul><li>Authenticity/self-awareness – true to life </li></ul><ul><li>Sustainability/consistency – constant over time </li></ul><ul><li>Reach – the quality of your network </li></ul>
    16. 30. What has changed?
    17. 31. The net impression [inter]
    18. 34. Good news [and bad]
    19. 37. “ Privacy is dead, and social media hold the smoking gun.” --Pete Cashmore, Mashable
    20. 38. Good news if you live in Fort Wayne [and bad]
    21. 39. FIVE TWO ONE
    22. 40. The problem
    23. 41. The problem Your personal life Your professional life
    24. 42. Social Networking and Your Personal Brand <ul><li>Know yourself </li></ul><ul><li>Know where you want to be </li></ul><ul><li>Have a plan </li></ul><ul><li>Write it down </li></ul><ul><li>Work your network </li></ul>
    25. 43. Know Yourself, Part 1 <ul><li>Self-assessment </li></ul><ul><ul><li>What are you great at? </li></ul></ul><ul><ul><li>What do you like to do? </li></ul></ul><ul><ul><li>What are your weaknesses/flaws? </li></ul></ul>
    26. 44. Know Yourself, Part 2 <ul><li>A little help from your friends </li></ul><ul><ul><li>E-mail five friends—brutal honesty </li></ul></ul><ul><ul><ul><li>What do you do better than anyone else? </li></ul></ul></ul><ul><ul><ul><li>How is your reputation for that inhibited by flaws, negative perceptions, bad habits, etc.? </li></ul></ul></ul>
    27. 45. Know Yourself, Part 3 <ul><li>Do your perceptions match your friends’ perceptions? </li></ul><ul><ul><li>If not, return to Part 1 </li></ul></ul>
    28. 46. Know Where You Want to Go <ul><ul><li>What do you want to be known for? </li></ul></ul><ul><ul><li>What’s it going to take to get there? </li></ul></ul><ul><ul><ul><li>- Where do you need improvement? </li></ul></ul></ul><ul><ul><ul><li>What are you willing to sacrifice? </li></ul></ul></ul><ul><ul><ul><ul><li>Where are you spending time that would better be spent elsewhere? </li></ul></ul></ul></ul>
    29. 47. Tough questions <ul><li>Is your brand and your employer’s brand a match? </li></ul><ul><li>What would need to change in order for you to be able to do the work you want to do? </li></ul><ul><li>What are you willing to give up? </li></ul>
    30. 48. Have a plan <ul><ul><li>What do you need to accomplish? Be specific. </li></ul></ul><ul><ul><li>Who do you need to meet/cultivate? </li></ul></ul><ul><ul><li>What’s your timetable? </li></ul></ul><ul><ul><ul><li>- One step at a time </li></ul></ul></ul>
    31. 49. An example
    32. 50. An example RUN A MARATHON RUN A 5K
    33. 51. An example RUN A MARATHON RUN A 5K RUN A 10K RUN A HALF RUN 20 MILES
    34. 52. Write it down <ul><ul><li>Simple, but very few of us do it </li></ul></ul>
    35. 53. Work Your Network <ul><ul><li>What social media sites will you use to build relationships/your brand? </li></ul></ul><ul><ul><ul><li>Recommendation: LinkedIn, not Facebook </li></ul></ul></ul><ul><ul><ul><li>Also look at your industry </li></ul></ul></ul><ul><ul><ul><li>Clean up, build up </li></ul></ul></ul><ul><ul><li>Have a hit list </li></ul></ul><ul><ul><ul><li>Who do you want to see every week? </li></ul></ul></ul><ul><ul><ul><li>Every month? </li></ul></ul></ul><ul><ul><ul><li>How do you use social media to fill the gap? </li></ul></ul></ul><ul><ul><ul><li>Don’t forget about F2F </li></ul></ul></ul>
    36. 54. A Few Tools to Work Your Network
    37. 55. <ul><li>Status updates </li></ul><ul><ul><li>Integrated with Twitter </li></ul></ul><ul><li>Recommendations </li></ul><ul><li>COMPLETE profile </li></ul><ul><li>Answers </li></ul><ul><li>SlideShare </li></ul>
    38. 57. <ul><li>Google yourself </li></ul><ul><li>Google your contacts, especially new ones </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Reader </li></ul><ul><li>Google News </li></ul><ul><li>Google Blog Search </li></ul>
    39. 58. Your expertise <ul><li>Go where your audience is </li></ul><ul><li>Learn how to work with media </li></ul><ul><li>Write a blog </li></ul><ul><li>Demonstrate on YouTube </li></ul><ul><li>Present/speak (and publish on SlideShare) </li></ul><ul><li>Be a resource (even when you’re not the source) </li></ul><ul><li>Publicize through your network/social media </li></ul>
    40. 60. Six Keys to Creating a Positive Net Impression
    41. 61. Six Keys to Creating a Positive Net Impression <ul><li>1. Know where you are and where you want to go </li></ul>
    42. 62. Six Keys to Creating a Positive Net Impression <ul><li>2. Be realistic, get objective opinions </li></ul>
    43. 63. Six Keys to Creating a Positive Net Impression <ul><li>3. Best foot forward, but be yourself—you’ll fail if you fight it </li></ul>
    44. 64. Six Keys to Keys to Creating a Positive Net Impression <ul><li>4. Give to get </li></ul>
    45. 65. Six Keys to Keys to Creating a Positive Net Impression <ul><li>5. Carve out a niche </li></ul>
    46. 66. Six Keys to Social Media Success <ul><li>6. Build relationships online and offline </li></ul>
    47. 67. Introduction to Social Media Mar. 10, 2010, 9 am – 3 pm Social Media for Business Mar. 12, 2010, 9 am – 3 pm
    48. 68. Questions?
    49. 69. Thanks! [email_address] (260) 615.3426 If you enjoyed this presentation, please recommend me on

    ×