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  • 2007
  • Fred Figglehorn

The Net Impression: Social Networking and Your Personal Brand The Net Impression: Social Networking and Your Personal Brand Presentation Transcript

  • The Net Impression: Social Networking and Your Personal Brand Anthony Juliano Leadership Fort Wayne January 21, 2010
  • Hello! Anthony
  • What is a brand?
  • What is a brand?
    • A brand is the “all the thoughts, feelings, associations, and expectations your prospect or your customer experiences”*
    • Your brand = your reputation*
    • Your brand is a promise*
    • Your brand is a perception
    • * From Your Brand is Your Future: A Client’s Guide , American Association of Advertising Agencies
  • A few examples
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  • People can be brands, too
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  • Personal Branding is Not New
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  • Joltin’ Joe needed the media to perpetuate his brand
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  • Endorsements are symbiotic relationships
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  • Joltin’ Joe needed the media to perpetuate his brand
  • But you don’t
  • You can be a brand, too
  • “ [E]veryone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.” --Tom Peters
  • The net impression
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  • Personal branding is a combination of…
    • Excellence – what you’re great at
    • Differentiation – how you’re unique
    • Authenticity/self-awareness – true to life
    • Sustainability/consistency – constant over time
    • Reach – the quality of your network
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  • What has changed?
  • The net impression [inter]
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  • Good news [and bad]
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  • “ Privacy is dead, and social media hold the smoking gun.” --Pete Cashmore, Mashable
  • Good news if you live in Fort Wayne [and bad]
  • FIVE TWO ONE
  • The problem
  • The problem Your personal life Your professional life
  • Social Networking and Your Personal Brand
    • Know yourself
    • Know where you want to be
    • Have a plan
    • Write it down
    • Work your network
  • Know Yourself, Part 1
    • Self-assessment
      • What are you great at?
      • What do you like to do?
      • What are your weaknesses/flaws?
  • Know Yourself, Part 2
    • A little help from your friends
      • E-mail five friends—brutal honesty
        • What do you do better than anyone else?
        • How is your reputation for that inhibited by flaws, negative perceptions, bad habits, etc.?
  • Know Yourself, Part 3
    • Do your perceptions match your friends’ perceptions?
      • If not, return to Part 1
  • Know Where You Want to Go
      • What do you want to be known for?
      • What’s it going to take to get there?
        • - Where do you need improvement?
        • What are you willing to sacrifice?
          • Where are you spending time that would better be spent elsewhere?
  • Tough questions
    • Is your brand and your employer’s brand a match?
    • What would need to change in order for you to be able to do the work you want to do?
    • What are you willing to give up?
  • Have a plan
      • What do you need to accomplish? Be specific.
      • Who do you need to meet/cultivate?
      • What’s your timetable?
        • - One step at a time
  • An example
  • An example RUN A MARATHON RUN A 5K
  • An example RUN A MARATHON RUN A 5K RUN A 10K RUN A HALF RUN 20 MILES
  • Write it down
      • Simple, but very few of us do it
  • Work Your Network
      • What social media sites will you use to build relationships/your brand?
        • Recommendation: LinkedIn, not Facebook
        • Also look at your industry
        • Clean up, build up
      • Have a hit list
        • Who do you want to see every week?
        • Every month?
        • How do you use social media to fill the gap?
        • Don’t forget about F2F
  • A Few Tools to Work Your Network
    • Status updates
      • Integrated with Twitter
    • Recommendations
    • COMPLETE profile
    • Answers
    • SlideShare
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    • Google yourself
    • Google your contacts, especially new ones
    • Google Alerts
    • Google Reader
    • Google News
    • Google Blog Search
  • Your expertise
    • Go where your audience is
    • Learn how to work with media
    • Write a blog
    • Demonstrate on YouTube
    • Present/speak (and publish on SlideShare)
    • Be a resource (even when you’re not the source)
    • Publicize through your network/social media
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  • Six Keys to Creating a Positive Net Impression
  • Six Keys to Creating a Positive Net Impression
    • 1. Know where you are and where you want to go
  • Six Keys to Creating a Positive Net Impression
    • 2. Be realistic, get objective opinions
  • Six Keys to Creating a Positive Net Impression
    • 3. Best foot forward, but be yourself—you’ll fail if you fight it
  • Six Keys to Keys to Creating a Positive Net Impression
    • 4. Give to get
  • Six Keys to Keys to Creating a Positive Net Impression
    • 5. Carve out a niche
  • Six Keys to Social Media Success
    • 6. Build relationships online and offline
  • Introduction to Social Media Mar. 10, 2010, 9 am – 3 pm Social Media for Business Mar. 12, 2010, 9 am – 3 pm
  • Questions?
  • Thanks! [email_address] (260) 615.3426 If you enjoyed this presentation, please recommend me on