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Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
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Social Media for Business

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  • 1. Social Media for Business <br />2010 Workforce and Economic Development Professional Development Conference<br />April 29, 2010<br />Anthony Juliano<br />Jeff Fanter<br />
  • 2. Hello!<br />
  • 3. A few definitions<br />
  • 4. What is Social Networking? Social Media? Web 2.0?<br />Interactive<br />Dialogue<br />User-generated<br />Web 2.0<br />Social Media<br />LinkedIn<br />MySpace<br />Facebook<br />Blogs<br />Microblogs<br />Photo/vid<br />sharing<br />Social<br />Ntwrkg<br />
  • 5.
  • 6. What is Social Networking?<br />“Social networking is people having conversations online”<br />Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects<br />Social networking is a glass against the wall<br />Social networking gives you permission to speak<br />Social networking is your online resume<br />
  • 7. Social Networking - Pros<br />Keeps your name in front of prospects/ customers<br />Increases traffic to your website<br />Helps you build relationships<br />Allows you to actively promote services/products for sale<br />Makes you “more human” <br />Gives you insight into customers’/ prospects’/friends’ lives<br />
  • 8. Demands time and attention<br />Takes time to build a presence<br />Risk of “overselling”<br />Blends the personal and the professional<br />Must be carefully integrated with your larger marketing strategy<br />May give your competitors insight into your business<br />Social Networking - Cons<br />
  • 9. Social media is for real<br />and it’s changing communication—and your business<br />
  • 10. How Social Media is Changing Your Business<br />
  • 11. Customers can easily communicate with each other…<br />
  • 12. …and you can listen in<br />
  • 13. Word of mouth travels much faster than ever before<br />
  • 14. There are an infinite number of messages competing for your audience’s attention<br />
  • 15. What’s the most interesting topic in the world to you?<br />
  • 16. You.<br />
  • 17. Web 2.0 is revolutionizing our expectations<br />
  • 18. “Interruption” advertising is becoming less effective<br />
  • 19. “You can buy attention (advertising).<br />You can beg for attention from the media (public relations).<br />You can bug people one at a time to get attention (sales).<br />Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.”<br />- David Meerman Scott<br />
  • 20. Recommended Strategies for WED<br />
  • 21.
  • 22. Members earning > $100K<br />Source: Nielsen Claritas study as reported by CNN, Oct. 2009<br />
  • 23. “[B]eing on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.”<br />- Jessi Hempel, Fortune<br />
  • 24. “LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids.”<br /><ul><li> Lewis Howes, Social Media Examiner</li></li></ul><li>“LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids.”<br /><ul><li> Lewis Howes, Social Media Examiner</li></li></ul><li>
  • 25. Your profile is only the beginning<br />
  • 26. Status updates<br />Integrated with Twitter<br />Recommendations<br />Introductions<br />Answers<br />Applications (SlideShare, Blog feeds)<br />Events<br />Groups<br />Recruitment<br />And much more<br />What else can you do on?<br />
  • 27.
  • 28. Benefits of a YouTube Channel<br /><ul><li>Good video is often more compelling than text
  • 29. Great for demonstration, instruction, entertainment
  • 30. You can cross promote
  • 31. Promotes your brand
  • 32. The audience is already there</li></li></ul><li>Pitfalls<br /><ul><li>The bar is set very high
  • 33. Requires bandwidth
  • 34. Requires skill and an investment in technology
  • 35. Comments won’t always be friendly</li></li></ul><li>
  • 36. Don’t just promote; give to get<br />
  • 37. “The networking that matters is helping people achieve their goals, so that over time, they’ll do the same for you.”<br />- Seth Godin<br />
  • 38.
  • 39. Facebook<br />Best for: <br />Building relationships with a group of “fans”<br />Pitfalls: <br />Hard to engage audience unless they’re truly fans<br />When “fan” group is very large, it’s hard to manage relationships with individuals<br />Used more for personal networking<br />
  • 40. Should YOUR business be on Facebook?<br />Yes, if you can deliver…<br /><ul><li>Unique, engaging content
  • 41. Information and education, not advertising
  • 42. An experience that makes your audience want to connect with each other</li></ul>REMEMBER: on Facebook—even with the recent changes—you don’t have customers, you have…<br />
  • 43.
  • 44. If you have fans, you may need a Facebook page<br />If you just have customers, you may not<br />If you have to choose, better to have customers and no Facebook page than have a Facebook page and no customers<br />
  • 45.
  • 46. Blogs<br />
  • 47.
  • 48. What makes a good blog?<br /><ul><li>Frequent posts
  • 49. Specific topic
  • 50. Listening and responding to the audience
  • 51. Incorporating rich content</li></ul>The result: top-of-mind awareness, evidence of your expertise, relationship building<br />
  • 52. Niche<br />social networks<br />
  • 53.
  • 54.
  • 55.
  • 56. Eight Keys to Social Media Success<br />
  • 57. 1. Make social media a priority—or don’t do it at all<br />
  • 58. 2. Be AUTHENTIC<br />
  • 59. 3. Give to get<br />
  • 60. 4. Carve out a niche<br />
  • 61. 5. Be prepared and willing to adapt as social media changes<br />
  • 62. 6. Don’t try to do everything<br />
  • 63. 7. Have a strategy<br />
  • 64. Marketing strategy<br />Social media strategy<br />LinkedIn strategy<br />
  • 65. 8. Decide how you’ll measure ROI<br />
  • 66. What’s your goal?<br />More web traffic?<br />Increased inquiries/sales?<br />Media coverage?<br />Fewer support calls/more self service?<br />It should NOT be number of fans/friends/followers<br />
  • 67. Questions?<br />
  • 68. Thanks!<br />Anthony Juliano<br />anthonyj@asheragency.com<br />Jeff Fanter<br />jfanter@ivytech.edu<br />

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