Nobody Cares About Your Mission Statement - Nonprofits, Social Media, and the Rat's Ass

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Anthony Juliano's presentation to the Association of Fundraising Professionals (AFP) Northeast Indiana Chapter, January 20, 2011

Anthony Juliano's presentation to the Association of Fundraising Professionals (AFP) Northeast Indiana Chapter, January 20, 2011

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  • 1. NONPROFITS, SOCIAL MEDIA AND THE RAT’S ASS
  • 2. Seeking to alleviate the problems of thehomeless, [organization] provides shelter,care, advocacy, affordable housing andsupportive services for homeless families asthese families build strength and strive tobecome independent, productive membersof the community. Rooted in a belief inGod, and under the direction of a diverseboard, [organization] seeks to affirm thedignity of life for all served.
  • 3. Our mission is to help children develop thecritical learning skills that will promotesuccess in school and a positive selfimage. This will be accomplished byproviding individualized, one-on-oneprocessing-based instruction in the areas ofreading, language comprehension, writing,and math and is designed to address theunique needs of each child.
  • 4. Thanks to everyone who came to our event.We will post pictures soon!Thanks to everyone who came to our event.Who did you honor, and why?
  • 5. NOBODY CARES ABOUTYOUR MISSION STATEMENTBECAUSE IT’S FOCUSED ON YOU—AND THEY DON’TGIVE A RAT’S ASS ABOUT YOUHOW DO YOU GET THEM TO CARE?MAKE IT ABOUT THEM!SOCIAL MEDIA IS A POWERFUL TOOL THAT EVERYNON-PROFIT CAN USE TO DO JUST THAT
  • 6. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  • 7. 1. FLICKR/UGLY YAWNERS UNITE/BAILEY RAE WEAVER2. FLICKR/BORED/JASON SCRAGZ5. FLICKR/BORED/WAJAKEMEK | RASHDANOTHMAN6. FLICKR/ARLIE/NEIGHBORLINK FORT WAYNE7. IVY TECH COMMUNITY COLLEGE8. CANCER SERVICES OF NORTHEAST INDIANA9. FLICKR/DEBBIE READING TO CHILDREN DURING LAPSIT STORYTIME/SAN JOSE LIBRARY11. FLICKR/DISNEY - DUMBO THE FLYING ELEPHANT (EXPLORED)/JOE PENNISTON13. FLICKR/LOUIS VUTTON STORE WYNN LAS VEGAS JULY 2009/MICHAEL GRAY14. FLICKR/BORED!!!!!!!/SAMAEL KREUTZ15. FLICKR/POPPY THE RAT SAYS HELLO/THE_BOSSHOG13. FLICKR/ATTENTION/JULIANA COUTINHO17. FLICKR/IM APPARENTLY THE POSTER GIRL FOR INTERNET NARCISSISM/HELGA WEBER18. FLICKR/KODAK BROWNIE STARLET, 1957 - MY FIRST CAMERA/SILVIO TANAKA31. FLICKR/SHARING/RYANCR