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THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
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THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK

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THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK …

THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK

PRESENTED BY ANTHONY JULIANO

SEPTEMBER 26, 2012

Published in: Business

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  • 1. BUILDING YOUR PERSONAL BRAND ANTHONY JULIANOAND MANAGING YOUR NETWORK SEPTEMBER 26, 2012
  • 2. UNDERSTANDING NETWORKING DEVELOPING YOUR STORY USING SOCIAL MEDIA TO ENHANCE RELATIONSHIPS
  • 3. HOW CAN YOU BE A RESOURCE? WHAT EXPERTISE, SKILLS, TALENTS OR INTERESTS DO YOU HAVE THAT PROVIDE AN OPPORTUNITY FOR YOU TO BE A RESOURCE/SHARE YOUR STORY? WHAT ORGANIZATIONS/GROUPS MIGHT BENEFIT FROM THOSE TALENTS?
  • 4. WHAT MAKES AGREAT STORY?
  • 5. IT’S AUTHENTIC/UNIQUETHE AUDIENCE WANTS TO HEAR MORE IT’S MEMORABLE
  • 6. WHAT MAKES ASTORY MEMORABLE?
  • 7. IT’S SPECIFIC IT’S CONCISEIT’S TOLD CONSISTENTLY
  • 8. I’M ANTHONY JULIANO.I’M AN ACCOUNT SUPERVISORAT ASHER AGENCY.I’M ANTHONY JULIANO.I HELP PEOPLE UNDERSTANDTODAY’S CHANGINGCOMMUNICATION ENVIRONMENT.
  • 9. WHAT YOUR STORYSHOULD INCLUDE
  • 10. WHAT YOU DOWHO YOU HELP
  • 11. WHAT YOUR STORYSHOULD IMPLY
  • 12. HOW TO TELL YOUR STORY THROUGH YOUR WORK AS A VOLUNTEER SHARING YOUR EXPERTISE VIA SOCIAL MEDIA
  • 13. • amplifier
  • 14. FACEBOOK’S LIMITATIONS AS APROFESSIONAL NETWORKING TOOL FACEBOOK LAUNCHED EXCLUSIVELY FOR COLLEGE STUDENTS—AND MOST USERS STILL FOCUS ON PERSONAL/PLAY, NOT PROFESSIONAL/WORK YOU DON’T ALWAYS OWN YOUR MESSAGE (WALL POSTS, TAGGED PHOTOS) VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE- EDGED SWORD TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
  • 15. PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK. - DIPCHAND“DEEP” NISHAR, LINKEDIN
  • 16. BUT ISN’T APROFILE JUSTA GLORIFIED RESUME?
  • 17. AMONG RECRUITERS THAT USE SOCIAL MEDIA, HOW MANY USE LINKEDIN? 95% SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/ 04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER
  • 18. LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 32.5 21.5 10.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  • 19. THERE ARETHOUSANDS OF OPTIONS
  • 20. THE RIGHT QUESTION TO ASK IS,"HOW DO I GET BETTER?" FOCUSINGON WHAT YOU OFFER YOUR JOB,NOT WHAT YOUR JOB OFFERS YOU,PROVIDES THE SHORTEST PATH TO ACOMPELLING CAREER.
  • 21. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426
  • 22. 1. FLICKR/PICNIK COLLAGE OF ALL FACEBOOK FRIENDS/DARRIN MASSENA2. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE4. FLICKR/REID HOFFMAN/JOI ITO7. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT8. FLICKR/BUFFALO AND OX PECKER/VEARL BROWN9. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY10. FLICKR/FREE SIGN ON THE CORNER/NINJA M.12. FLICKR/JENGA/SEBASTIANO PITRUZZELLO13. FLICKR/GENIE III - WALL&CLOCK/CATHERINE16. FLICKR/TARGET, 1962-2012/ROADSIDEPICTURES17. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT28. FLICKR/IMG_1497/JOHN MARTINEZ PAVLIGA29. FLICKR/BOOKS/CHRIS32. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM33. FLICKR/GUITAR PLAYER/CAMKNOWS34. FLICKR/JASON FALLS/TYSON GOODRIDGE35. FLICKR/P8140008/MTNEER_MAN36. FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET37. FLICKR/ALAN WOLF/AUDIENCE VISION 202038. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN39. FLICKR/FACEBOOK/WEST.M40. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK43. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP49. DONMARTELLI.COM57. FLICKR/EXIT/PEARLYN CHEN58. FLICKR/2008 GUILDERLAND YMCA 5K - TARA JOYCE/MITCHELL JOYCE61. FLICKR/CURIOUS GEORGE./EAORTMANN62. FLICKR/SHARING/RYANCR63. FLICKR/WORLD_PHYSICAL_MAP/SHRIAK64. FLICKR/THE CONVERSATION/SOYLENTGREEN23