THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK

  • 248 views
Uploaded on

THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK …

THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK

PRESENTED BY ANTHONY JULIANO

SEPTEMBER 26, 2012

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
248
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. BUILDING YOUR PERSONAL BRAND ANTHONY JULIANOAND MANAGING YOUR NETWORK SEPTEMBER 26, 2012
  • 2. UNDERSTANDING NETWORKING DEVELOPING YOUR STORY USING SOCIAL MEDIA TO ENHANCE RELATIONSHIPS
  • 3. HOW CAN YOU BE A RESOURCE? WHAT EXPERTISE, SKILLS, TALENTS OR INTERESTS DO YOU HAVE THAT PROVIDE AN OPPORTUNITY FOR YOU TO BE A RESOURCE/SHARE YOUR STORY? WHAT ORGANIZATIONS/GROUPS MIGHT BENEFIT FROM THOSE TALENTS?
  • 4. WHAT MAKES AGREAT STORY?
  • 5. IT’S AUTHENTIC/UNIQUETHE AUDIENCE WANTS TO HEAR MORE IT’S MEMORABLE
  • 6. WHAT MAKES ASTORY MEMORABLE?
  • 7. IT’S SPECIFIC IT’S CONCISEIT’S TOLD CONSISTENTLY
  • 8. I’M ANTHONY JULIANO.I’M AN ACCOUNT SUPERVISORAT ASHER AGENCY.I’M ANTHONY JULIANO.I HELP PEOPLE UNDERSTANDTODAY’S CHANGINGCOMMUNICATION ENVIRONMENT.
  • 9. WHAT YOUR STORYSHOULD INCLUDE
  • 10. WHAT YOU DOWHO YOU HELP
  • 11. WHAT YOUR STORYSHOULD IMPLY
  • 12. HOW TO TELL YOUR STORY THROUGH YOUR WORK AS A VOLUNTEER SHARING YOUR EXPERTISE VIA SOCIAL MEDIA
  • 13. • amplifier
  • 14. FACEBOOK’S LIMITATIONS AS APROFESSIONAL NETWORKING TOOL FACEBOOK LAUNCHED EXCLUSIVELY FOR COLLEGE STUDENTS—AND MOST USERS STILL FOCUS ON PERSONAL/PLAY, NOT PROFESSIONAL/WORK YOU DON’T ALWAYS OWN YOUR MESSAGE (WALL POSTS, TAGGED PHOTOS) VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE- EDGED SWORD TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
  • 15. PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK. - DIPCHAND“DEEP” NISHAR, LINKEDIN
  • 16. BUT ISN’T APROFILE JUSTA GLORIFIED RESUME?
  • 17. AMONG RECRUITERS THAT USE SOCIAL MEDIA, HOW MANY USE LINKEDIN? 95% SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/ 04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER
  • 18. LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 32.5 21.5 10.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  • 19. THERE ARETHOUSANDS OF OPTIONS
  • 20. THE RIGHT QUESTION TO ASK IS,"HOW DO I GET BETTER?" FOCUSINGON WHAT YOU OFFER YOUR JOB,NOT WHAT YOUR JOB OFFERS YOU,PROVIDES THE SHORTEST PATH TO ACOMPELLING CAREER.
  • 21. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426
  • 22. 1. FLICKR/PICNIK COLLAGE OF ALL FACEBOOK FRIENDS/DARRIN MASSENA2. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE4. FLICKR/REID HOFFMAN/JOI ITO7. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT8. FLICKR/BUFFALO AND OX PECKER/VEARL BROWN9. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY10. FLICKR/FREE SIGN ON THE CORNER/NINJA M.12. FLICKR/JENGA/SEBASTIANO PITRUZZELLO13. FLICKR/GENIE III - WALL&CLOCK/CATHERINE16. FLICKR/TARGET, 1962-2012/ROADSIDEPICTURES17. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT28. FLICKR/IMG_1497/JOHN MARTINEZ PAVLIGA29. FLICKR/BOOKS/CHRIS32. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM33. FLICKR/GUITAR PLAYER/CAMKNOWS34. FLICKR/JASON FALLS/TYSON GOODRIDGE35. FLICKR/P8140008/MTNEER_MAN36. FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET37. FLICKR/ALAN WOLF/AUDIENCE VISION 202038. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN39. FLICKR/FACEBOOK/WEST.M40. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK43. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP49. DONMARTELLI.COM57. FLICKR/EXIT/PEARLYN CHEN58. FLICKR/2008 GUILDERLAND YMCA 5K - TARA JOYCE/MITCHELL JOYCE61. FLICKR/CURIOUS GEORGE./EAORTMANN62. FLICKR/SHARING/RYANCR63. FLICKR/WORLD_PHYSICAL_MAP/SHRIAK64. FLICKR/THE CONVERSATION/SOYLENTGREEN23