BUILDING YOUR PERSONAL BRAND   ANTHONY JULIANOAND MANAGING YOUR NETWORK      SEPTEMBER 26, 2012
UNDERSTANDING NETWORKING  DEVELOPING YOUR STORY  USING SOCIAL MEDIA TO  ENHANCE RELATIONSHIPS
HOW CAN YOU BE A RESOURCE? WHAT EXPERTISE, SKILLS, TALENTS OR  INTERESTS DO YOU HAVE THAT PROVIDE AN  OPPORTUNITY FOR YOU...
WHAT MAKES AGREAT STORY?
IT’S AUTHENTIC/UNIQUETHE AUDIENCE WANTS TO HEAR MORE        IT’S MEMORABLE
WHAT MAKES ASTORY MEMORABLE?
IT’S SPECIFIC     IT’S CONCISEIT’S TOLD CONSISTENTLY
I’M ANTHONY JULIANO.I’M AN ACCOUNT SUPERVISORAT ASHER AGENCY.I’M ANTHONY JULIANO.I HELP PEOPLE UNDERSTANDTODAY’S CHANGINGC...
WHAT YOUR STORYSHOULD INCLUDE
WHAT YOU DOWHO YOU HELP
WHAT YOUR STORYSHOULD IMPLY
HOW TO TELL YOUR STORY   THROUGH YOUR WORK   AS A VOLUNTEER   SHARING YOUR EXPERTISE   VIA SOCIAL MEDIA
• amplifier
FACEBOOK’S LIMITATIONS AS APROFESSIONAL NETWORKING TOOL FACEBOOK LAUNCHED EXCLUSIVELY FOR  COLLEGE STUDENTS—AND MOST USER...
PEOPLE ARE IN   A DIFFERENT CONTEXT ANDMINDSET WHEN   THEYRE IN APROFESSIONAL    NETWORK.   - DIPCHAND“DEEP” NISHAR,      ...
BUT ISN’T APROFILE JUSTA GLORIFIED  RESUME?
AMONG RECRUITERS THAT USE SOCIAL MEDIA, HOW MANY USE LINKEDIN?                  95%          SOURCE: HTTP://MONEY.USNEWS.C...
LEAD GENERATIONVISIT-TO-CONVERSION RATE   VISIT-TO-LEAD RATIO  32.5  21.5  10.5  0            TWITTER              FACEBOO...
THERE ARETHOUSANDS OF OPTIONS
THE RIGHT QUESTION TO ASK IS,"HOW DO I GET BETTER?" FOCUSINGON WHAT YOU OFFER YOUR JOB,NOT WHAT YOUR JOB OFFERS YOU,PROVID...
THANKS!   AJJULIANO@GMAIL.COM           (260) 615.3426
1. FLICKR/PICNIK COLLAGE OF ALL FACEBOOK FRIENDS/DARRIN MASSENA2. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE4. FLICKR/REID HOFF...
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK
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THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK

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THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK

PRESENTED BY ANTHONY JULIANO

SEPTEMBER 26, 2012

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THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK

  1. 1. BUILDING YOUR PERSONAL BRAND ANTHONY JULIANOAND MANAGING YOUR NETWORK SEPTEMBER 26, 2012
  2. 2. UNDERSTANDING NETWORKING DEVELOPING YOUR STORY USING SOCIAL MEDIA TO ENHANCE RELATIONSHIPS
  3. 3. HOW CAN YOU BE A RESOURCE? WHAT EXPERTISE, SKILLS, TALENTS OR INTERESTS DO YOU HAVE THAT PROVIDE AN OPPORTUNITY FOR YOU TO BE A RESOURCE/SHARE YOUR STORY? WHAT ORGANIZATIONS/GROUPS MIGHT BENEFIT FROM THOSE TALENTS?
  4. 4. WHAT MAKES AGREAT STORY?
  5. 5. IT’S AUTHENTIC/UNIQUETHE AUDIENCE WANTS TO HEAR MORE IT’S MEMORABLE
  6. 6. WHAT MAKES ASTORY MEMORABLE?
  7. 7. IT’S SPECIFIC IT’S CONCISEIT’S TOLD CONSISTENTLY
  8. 8. I’M ANTHONY JULIANO.I’M AN ACCOUNT SUPERVISORAT ASHER AGENCY.I’M ANTHONY JULIANO.I HELP PEOPLE UNDERSTANDTODAY’S CHANGINGCOMMUNICATION ENVIRONMENT.
  9. 9. WHAT YOUR STORYSHOULD INCLUDE
  10. 10. WHAT YOU DOWHO YOU HELP
  11. 11. WHAT YOUR STORYSHOULD IMPLY
  12. 12. HOW TO TELL YOUR STORY THROUGH YOUR WORK AS A VOLUNTEER SHARING YOUR EXPERTISE VIA SOCIAL MEDIA
  13. 13. • amplifier
  14. 14. FACEBOOK’S LIMITATIONS AS APROFESSIONAL NETWORKING TOOL FACEBOOK LAUNCHED EXCLUSIVELY FOR COLLEGE STUDENTS—AND MOST USERS STILL FOCUS ON PERSONAL/PLAY, NOT PROFESSIONAL/WORK YOU DON’T ALWAYS OWN YOUR MESSAGE (WALL POSTS, TAGGED PHOTOS) VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE- EDGED SWORD TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
  15. 15. PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK. - DIPCHAND“DEEP” NISHAR, LINKEDIN
  16. 16. BUT ISN’T APROFILE JUSTA GLORIFIED RESUME?
  17. 17. AMONG RECRUITERS THAT USE SOCIAL MEDIA, HOW MANY USE LINKEDIN? 95% SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/ 04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER
  18. 18. LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 32.5 21.5 10.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  19. 19. THERE ARETHOUSANDS OF OPTIONS
  20. 20. THE RIGHT QUESTION TO ASK IS,"HOW DO I GET BETTER?" FOCUSINGON WHAT YOU OFFER YOUR JOB,NOT WHAT YOUR JOB OFFERS YOU,PROVIDES THE SHORTEST PATH TO ACOMPELLING CAREER.
  21. 21. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426
  22. 22. 1. FLICKR/PICNIK COLLAGE OF ALL FACEBOOK FRIENDS/DARRIN MASSENA2. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE4. FLICKR/REID HOFFMAN/JOI ITO7. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT8. FLICKR/BUFFALO AND OX PECKER/VEARL BROWN9. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY10. FLICKR/FREE SIGN ON THE CORNER/NINJA M.12. FLICKR/JENGA/SEBASTIANO PITRUZZELLO13. FLICKR/GENIE III - WALL&CLOCK/CATHERINE16. FLICKR/TARGET, 1962-2012/ROADSIDEPICTURES17. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT28. FLICKR/IMG_1497/JOHN MARTINEZ PAVLIGA29. FLICKR/BOOKS/CHRIS32. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM33. FLICKR/GUITAR PLAYER/CAMKNOWS34. FLICKR/JASON FALLS/TYSON GOODRIDGE35. FLICKR/P8140008/MTNEER_MAN36. FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET37. FLICKR/ALAN WOLF/AUDIENCE VISION 202038. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN39. FLICKR/FACEBOOK/WEST.M40. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK43. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP49. DONMARTELLI.COM57. FLICKR/EXIT/PEARLYN CHEN58. FLICKR/2008 GUILDERLAND YMCA 5K - TARA JOYCE/MITCHELL JOYCE61. FLICKR/CURIOUS GEORGE./EAORTMANN62. FLICKR/SHARING/RYANCR63. FLICKR/WORLD_PHYSICAL_MAP/SHRIAK64. FLICKR/THE CONVERSATION/SOYLENTGREEN23
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