27. LISTEN UP & STAND OUT
SOCIAL MEDIA IS VERY DIFFERENT THAN “OLD”
MARKETING—IT’S ABOUT CONVERSATIONS
YOU CAN PARTICIPATE IF YOU POSITION YOURSELF AS A
RESOURCE
OTHER SMALL BUSINESSES AND PROFESSIONAL SERVICES
PROVIDERS ARE MAKING IT WORK—LEARN FROM THEM!
HAVE A STRATEGY, MEASURE ROI, AND DON’T NEGLECT F2F