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I’M NOT LOOKING        [THIS, THAT, OR THE    FOR A JOB, SO       OTHER THING] WILLI DON’T NEED TO BE ON        REPLACE   ...
IT’S TRUE: LINKEDIN   IS GREAT FOR    JOB SEEKERS
AMONG RECRUITERS THAT USE SOCIAL MEDIA, HOW MANY USE LINKEDIN?                  95%          SOURCE: HTTP://MONEY.USNEWS.C...
LEAD GENERATIONVISIT-TO-CONVERSION RATE   VISIT-TO-LEAD RATIO3.00%2.50%2.00%1.50%1.00%0.50%0.00%               TWITTER    ...
A DOSE OF SANITY:HAS POTENTIAL EVEN IF YOU’RE NOT A JOB       SEEKER
BRANCHOUT IS TWICE IS BIG AS           LINKEDIN…RIGHT?MILLIONS                               Series 1350300250200150100 50...
REALLY? NO SHIT?      Sales              Percentage of the time              BranchOuts CEO thinks              that Branc...
A DOSE OF SANITY:ISN’T GOING AWAY  ANYTIME SOON
WHY IS IT CRAZY TO RELY ONYOUR PROFILE?
WHAT’S EVEN MORE IMPORTANT THAN  YOUR PROFILE?
A DOSE OF SANITY:  STATUS UPDATES AREYOUR BEST OPPORTUNITYTO MAKE AN IMPRESSION
SOMEONE I DON’T KNOWSOMEONE IDON’T KNOW  SOMEONE I  DON’T KNOW
SOMEONE I DON’T KNOW                       SOMEONE I DON’T KNOW
IS THE BESTWAY TO REACHTHESE PEOPLE
A DOSE OF SANITY:    IS ALL ABOUTENHANCING EXISTING   RELATIONSHIPS
/
DOWNRIGHT SANE   REASONS FORBEING ON LINKEDIN
YOUR “PRODUCT” IS YOUR KNOWLEDGEYOUR SUCCESS IS PRIMARILY DEPENDENT ON   STRONG BUSINESS RELATIONSHIPS   YOU’RE WILLING TO...
A DOSE OF SANITY:ISN’T FOR EVERYONE—    WHAT MATTERS     IS WHETHER IT   WORKS FOR YOU
THANKS!                           CANCER SERVICES                           2012 SOCIAL MEDIA                           SU...
1, 2, 5, 13, 23, 30, 38, 46 FLICKR/URBAN INSANITY/DIMA BUSHKOV3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE9 & 10 FLICKR/GNOM...
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
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LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk

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Presentation by Anthony Juliano
Cancer Services of Northeast Indiana Social Media Lunch Series
April 10, 2012

Photo credits:
1, 2, 5, 13, 23, 30, 38, 47 FLICKR/URBAN INSANITY/DIMA BUSHKOV
3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE
9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU
14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD
18 FLICKR/MAGNIFYING GLASS/ANDERCISMO
26 FLICKR/FOREVER LAZY/ALLISONALLISON
31 FLICKR/COLD CALL/OGOCO
35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON
41 FLICKR/REID HOFFMAN/JDLASICA
43 - 45 FLICKR/GQ/GARDEN STATE HIKER

Published in: Technology, Business
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Transcript of "LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk"

  1. 1. I’M NOT LOOKING [THIS, THAT, OR THE FOR A JOB, SO OTHER THING] WILLI DON’T NEED TO BE ON REPLACE IS A GREAT PLACE TO START NEW RELATIONSHIPS THE KEY TO EVERYONE SUCCESS ON SHOULD BE ON IS IS PROFILE BORING OPTIMIZATION
  2. 2. IT’S TRUE: LINKEDIN IS GREAT FOR JOB SEEKERS
  3. 3. AMONG RECRUITERS THAT USE SOCIAL MEDIA, HOW MANY USE LINKEDIN? 95% SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/ 04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER
  4. 4. LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO3.00%2.50%2.00%1.50%1.00%0.50%0.00% TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  5. 5. A DOSE OF SANITY:HAS POTENTIAL EVEN IF YOU’RE NOT A JOB SEEKER
  6. 6. BRANCHOUT IS TWICE IS BIG AS LINKEDIN…RIGHT?MILLIONS Series 1350300250200150100 50 0 Actual number of LinkedIn users Fake number of BranchOut users according to a headline writer who apparently didnt read the story beneath the headline
  7. 7. REALLY? NO SHIT? Sales Percentage of the time BranchOuts CEO thinks that BranchOut is the greatest thing since sliced bananas Percentage of time he has his doubts
  8. 8. A DOSE OF SANITY:ISN’T GOING AWAY ANYTIME SOON
  9. 9. WHY IS IT CRAZY TO RELY ONYOUR PROFILE?
  10. 10. WHAT’S EVEN MORE IMPORTANT THAN YOUR PROFILE?
  11. 11. A DOSE OF SANITY: STATUS UPDATES AREYOUR BEST OPPORTUNITYTO MAKE AN IMPRESSION
  12. 12. SOMEONE I DON’T KNOWSOMEONE IDON’T KNOW SOMEONE I DON’T KNOW
  13. 13. SOMEONE I DON’T KNOW SOMEONE I DON’T KNOW
  14. 14. IS THE BESTWAY TO REACHTHESE PEOPLE
  15. 15. A DOSE OF SANITY: IS ALL ABOUTENHANCING EXISTING RELATIONSHIPS
  16. 16. /
  17. 17. DOWNRIGHT SANE REASONS FORBEING ON LINKEDIN
  18. 18. YOUR “PRODUCT” IS YOUR KNOWLEDGEYOUR SUCCESS IS PRIMARILY DEPENDENT ON STRONG BUSINESS RELATIONSHIPS YOU’RE WILLING TO BE A RESOURCE TO YOUR CONNECTIONS
  19. 19. A DOSE OF SANITY:ISN’T FOR EVERYONE— WHAT MATTERS IS WHETHER IT WORKS FOR YOU
  20. 20. THANKS! CANCER SERVICES 2012 SOCIAL MEDIA SUMMER LUNCHEON SERIES TUESDAY, MAY 8 “SOCIAL MEDIA FAILURES AND HOW TO AVOID THEM” KEVIN MULLETT TUESDAY, JUNE 12 “YOU ARE A WRITER” ERIK DECKERS TUESDAY, JULY 10 “NETWORKING FROMANTHONYJ@ASHERAGENCY.COM ONLINE TO FACE TO FACE” RANDY CLARK AND(260) 424.3373 ALLISON CARTER
  21. 21. 1, 2, 5, 13, 23, 30, 38, 46 FLICKR/URBAN INSANITY/DIMA BUSHKOV3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD18 FLICKR/MAGNIFYING GLASS/ANDERCISMO26 FLICKR/FOREVER LAZY/ALLISONALLISON31 FLICKR/COLD CALL/OGOCO35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON41 FLICKR/REID HOFFMAN/JDLASICA43 - 45 FLICKR/GQ/GARDEN STATE HIKER
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