LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk

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Presentation by Anthony Juliano …

Presentation by Anthony Juliano
Cancer Services of Northeast Indiana Social Media Lunch Series
April 10, 2012

Photo credits:
1, 2, 5, 13, 23, 30, 38, 47 FLICKR/URBAN INSANITY/DIMA BUSHKOV
3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE
9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU
14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD
18 FLICKR/MAGNIFYING GLASS/ANDERCISMO
26 FLICKR/FOREVER LAZY/ALLISONALLISON
31 FLICKR/COLD CALL/OGOCO
35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON
41 FLICKR/REID HOFFMAN/JDLASICA
43 - 45 FLICKR/GQ/GARDEN STATE HIKER

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  • 1. I’M NOT LOOKING [THIS, THAT, OR THE FOR A JOB, SO OTHER THING] WILLI DON’T NEED TO BE ON REPLACE IS A GREAT PLACE TO START NEW RELATIONSHIPS THE KEY TO EVERYONE SUCCESS ON SHOULD BE ON IS IS PROFILE BORING OPTIMIZATION
  • 2. IT’S TRUE: LINKEDIN IS GREAT FOR JOB SEEKERS
  • 3. AMONG RECRUITERS THAT USE SOCIAL MEDIA, HOW MANY USE LINKEDIN? 95% SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/ 04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER
  • 4. LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO3.00%2.50%2.00%1.50%1.00%0.50%0.00% TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  • 5. A DOSE OF SANITY:HAS POTENTIAL EVEN IF YOU’RE NOT A JOB SEEKER
  • 6. BRANCHOUT IS TWICE IS BIG AS LINKEDIN…RIGHT?MILLIONS Series 1350300250200150100 50 0 Actual number of LinkedIn users Fake number of BranchOut users according to a headline writer who apparently didnt read the story beneath the headline
  • 7. REALLY? NO SHIT? Sales Percentage of the time BranchOuts CEO thinks that BranchOut is the greatest thing since sliced bananas Percentage of time he has his doubts
  • 8. A DOSE OF SANITY:ISN’T GOING AWAY ANYTIME SOON
  • 9. WHY IS IT CRAZY TO RELY ONYOUR PROFILE?
  • 10. WHAT’S EVEN MORE IMPORTANT THAN YOUR PROFILE?
  • 11. A DOSE OF SANITY: STATUS UPDATES AREYOUR BEST OPPORTUNITYTO MAKE AN IMPRESSION
  • 12. SOMEONE I DON’T KNOWSOMEONE IDON’T KNOW SOMEONE I DON’T KNOW
  • 13. SOMEONE I DON’T KNOW SOMEONE I DON’T KNOW
  • 14. IS THE BESTWAY TO REACHTHESE PEOPLE
  • 15. A DOSE OF SANITY: IS ALL ABOUTENHANCING EXISTING RELATIONSHIPS
  • 16. /
  • 17. DOWNRIGHT SANE REASONS FORBEING ON LINKEDIN
  • 18. YOUR “PRODUCT” IS YOUR KNOWLEDGEYOUR SUCCESS IS PRIMARILY DEPENDENT ON STRONG BUSINESS RELATIONSHIPS YOU’RE WILLING TO BE A RESOURCE TO YOUR CONNECTIONS
  • 19. A DOSE OF SANITY:ISN’T FOR EVERYONE— WHAT MATTERS IS WHETHER IT WORKS FOR YOU
  • 20. THANKS! CANCER SERVICES 2012 SOCIAL MEDIA SUMMER LUNCHEON SERIES TUESDAY, MAY 8 “SOCIAL MEDIA FAILURES AND HOW TO AVOID THEM” KEVIN MULLETT TUESDAY, JUNE 12 “YOU ARE A WRITER” ERIK DECKERS TUESDAY, JULY 10 “NETWORKING FROMANTHONYJ@ASHERAGENCY.COM ONLINE TO FACE TO FACE” RANDY CLARK AND(260) 424.3373 ALLISON CARTER
  • 21. 1, 2, 5, 13, 23, 30, 38, 46 FLICKR/URBAN INSANITY/DIMA BUSHKOV3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD18 FLICKR/MAGNIFYING GLASS/ANDERCISMO26 FLICKR/FOREVER LAZY/ALLISONALLISON31 FLICKR/COLD CALL/OGOCO35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON41 FLICKR/REID HOFFMAN/JDLASICA43 - 45 FLICKR/GQ/GARDEN STATE HIKER