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LinkedIn in Depth

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  • 1. IN DEPTH ANTHONY JULIANO CANCER SERVICES OF NORTHEAST INDIANA JUNE 14, 2011
  • 2. WHY ?
  • 3. MEMBERS (IN MILLIONS) Members600500400300200100 0 Facebook LinkedIn
  • 4. “PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK.” - DIPCHAND“DEEP” NISHAR, LINKEDIN
  • 5. MEMBERS EARNING > $100K Series 140%35%30%25%20%15%10% 5% 0% Facebook LinkedIn SOURCE: NIELSEN CLARITAS STUDY AS REPORTED BY CNN, OCT. 2009
  • 6. BUT ISN’T APROFILE JUSTA GLORIFIED RESUME?
  • 7. YOUR PROFILE IS ONLYTHE BEGINNING
  • 8. FIVE WAYS TO GET MORE OUT OF
  • 9. 1. GET CONNECTED
  • 10. SEND PERSONALIZEDCONNECTION REQUESTS!
  • 11. IT’S ABOUT CONNECTING,NOT COLLECTING
  • 12. 2. UPDATE YOURSTATUS FREQUENTLY
  • 13. GOOD STATUS CONTENT: EXAMPLESWHAT YOU’RE WORKING ONSHARING WHAT YOU’VE READ/RESOURCESINDUSTRY NEWSADVICE/OPINIONQUESTIONSEVENTS
  • 14. DON’T SELL
  • 15. EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
  • 16. 3. CLEAN UP YOUR NEWS FEED
  • 17. 4. USE ADVANCED SEARCH
  • 18. Recommendations
  • 19. 5. REQUEST— AND GIVE—RECOMMENDATIONS
  • 20. HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
  • 21. LINKEDIN FORPROFESSIONALDEVELOPMENTJUNE 15, 1 - 4 PMORJUNE 20, 6 - 9 PM
  • 22. WHAT WE’LL COVER• MORE DETAILS ON LINKEDIN’S FEATURES• novations & cidentals (ADVANCED TIPS AND TRICKS)• GETTING STARTED ON LINKEDIN• ONE-ON-ONE TRAINING
  • 23. “STEPS TO FITTINGSOCIAL MEDIA INTOTHE MARKETING MIX”KEVIN MULLETT, CIRRUS ABSJULY 12, 11:30 AM - 1:00"THE SOCIAL MEDIA SOUNDTRACK:TEN GREAT SONGS THAT REMINDUS WHATS MOST IMPORTANT“ME AGAINAUGUST 16, 11:30 AM - 1:00
  • 24. YOUR ASSIGNMENT - TODAY1. STATUS: UPDATE2. ADVANCED SEARCH: CONDUCT ONE ON YOUR PRIMARY PROSPECT3. RECOMMENDATIONS: GIVE AND REQUEST ONEIF YOU HAVE PROBLEMS, CALL ME
  • 25. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  • 26. 5. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE7. FLICKR/REID HOFFMAN/JOI ITO11. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP15. FLICKR/REID HOFFMAN/JOI ITO26. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT46. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY47. BECKY JOHNS/BECKY-JOHNS.COM

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