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LinkedIn in Depth
 

LinkedIn in Depth

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    LinkedIn in Depth LinkedIn in Depth Presentation Transcript

    • IN DEPTH ANTHONY JULIANO CANCER SERVICES OF NORTHEAST INDIANA JUNE 14, 2011
    • WHY ?
    • MEMBERS (IN MILLIONS) Members600500400300200100 0 Facebook LinkedIn
    • “PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK.” - DIPCHAND“DEEP” NISHAR, LINKEDIN
    • MEMBERS EARNING > $100K Series 140%35%30%25%20%15%10% 5% 0% Facebook LinkedIn SOURCE: NIELSEN CLARITAS STUDY AS REPORTED BY CNN, OCT. 2009
    • BUT ISN’T APROFILE JUSTA GLORIFIED RESUME?
    • YOUR PROFILE IS ONLYTHE BEGINNING
    • FIVE WAYS TO GET MORE OUT OF
    • 1. GET CONNECTED
    • SEND PERSONALIZEDCONNECTION REQUESTS!
    • IT’S ABOUT CONNECTING,NOT COLLECTING
    • 2. UPDATE YOURSTATUS FREQUENTLY
    • GOOD STATUS CONTENT: EXAMPLESWHAT YOU’RE WORKING ONSHARING WHAT YOU’VE READ/RESOURCESINDUSTRY NEWSADVICE/OPINIONQUESTIONSEVENTS
    • DON’T SELL
    • EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
    • 3. CLEAN UP YOUR NEWS FEED
    • 4. USE ADVANCED SEARCH
    • Recommendations
    • 5. REQUEST— AND GIVE—RECOMMENDATIONS
    • HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
    • LINKEDIN FORPROFESSIONALDEVELOPMENTJUNE 15, 1 - 4 PMORJUNE 20, 6 - 9 PM
    • WHAT WE’LL COVER• MORE DETAILS ON LINKEDIN’S FEATURES• novations & cidentals (ADVANCED TIPS AND TRICKS)• GETTING STARTED ON LINKEDIN• ONE-ON-ONE TRAINING
    • “STEPS TO FITTINGSOCIAL MEDIA INTOTHE MARKETING MIX”KEVIN MULLETT, CIRRUS ABSJULY 12, 11:30 AM - 1:00"THE SOCIAL MEDIA SOUNDTRACK:TEN GREAT SONGS THAT REMINDUS WHATS MOST IMPORTANT“ME AGAINAUGUST 16, 11:30 AM - 1:00
    • YOUR ASSIGNMENT - TODAY1. STATUS: UPDATE2. ADVANCED SEARCH: CONDUCT ONE ON YOUR PRIMARY PROSPECT3. RECOMMENDATIONS: GIVE AND REQUEST ONEIF YOU HAVE PROBLEMS, CALL ME
    • THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
    • 5. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE7. FLICKR/REID HOFFMAN/JOI ITO11. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP15. FLICKR/REID HOFFMAN/JOI ITO26. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT46. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY47. BECKY JOHNS/BECKY-JOHNS.COM