LinkedIn In Depth
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LinkedIn In Depth

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By Anthony Juliano

By Anthony Juliano
Presented to the Women's International Network of Utility Professionals (WiNUP) Northern Indiana Chapter
June 19, 2012

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LinkedIn In Depth Presentation Transcript

  • 1. ANTHONY JULIANO | JUNE 19, 2012
  • 2. 2006 2007 20082009 2010 2011
  • 3. IS ALL ABOUTENHANCING EXISTING RELATIONSHIPS
  • 4. MEMBERS (IN MILLIONS) Members900800700600500400300200100 0 Facebook LinkedIn
  • 5. FACEBOOK’S LIMITATIONS AS APROFESSIONAL NETWORKING TOOL FACEBOOK LAUNCHED EXCLUSIVELY FOR COLLEGE STUDENTS—AND MOST USERS STILL FOCUS ON PERSONAL/PLAY, NOT PROFESSIONAL/WORK YOU DON’T ALWAYS OWN YOUR MESSAGE (WALL POSTS, TAGGED PHOTOS) VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE- EDGED SWORD TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
  • 6. “PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK.” - DIPCHAND“DEEP” NISHAR, LINKEDIN
  • 7. MEMBERS’ AVG. ANNUAL HOUSEHOLD EARNINGS Series 1$120,000$100,000 $80,000 $60,000 $40,000 $20,000 $0 Facebook LinkedIn SOURCE: COMSCORE, MARCH 2011
  • 8. BUT ISN’T APROFILE JUSTA GLORIFIED RÉSUMÉ?
  • 9. LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 32.5 21.5 10.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  • 10. YOUR PROFILE IS ONLYTHE BEGINNING
  • 11. WHERE SHOULD YOU SPEND YOUR TIME ON ?• STATUS UPDATES • APPLICATIONS – INTEGRATED WITH (SLIDESHARE, BLOG TWITTER FEEDS)• ADVANCED SEARCH • EVENTS• RECOMMENDATIONS • GROUPS• INTRODUCTIONS • RECRUITMENT• ANSWERS • COMPANY PROFILE • FOLLOW COMPANIES
  • 12. STATUS UPDATESADVANCED SEARCHRECOMMENDATIONS
  • 13. GOOD STATUS CONTENT: EXAMPLES WHAT YOU’RE WORKING ON SHARING WHAT YOU’VE READ/RESOURCES/INDUSTRY NEWS ADVICE/OPINION QUESTIONS EVENTS
  • 14. DON’T SELL
  • 15. AT LEAST 1/WEEKBUT NO MORE THAN 1/DAY
  • 16. EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
  • 17. A FEW TAKEAWAYS• THE STRONGER YOUR NETWORK, THE MORE EFFECTIVE ADVANCED SEARCH BECOMES, BUT…• IT’S VITAL THAT YOUR 1ST DEGREE CONNECTIONS BE PEOPLE YOU KNOW• USE THIS INSTEAD OF, OR BEFORE, COLD CALLS
  • 18. HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
  • 19. WHERE SHOULD YOU SPEND YOUR TIME ON ?• STATUS UPDATES • APPLICATIONS – INTEGRATED WITH (SLIDESHARE, BLOG TWITTER FEEDS)• ADVANCED SEARCH • EVENTS• RECOMMENDATIONS • GROUPS• INTRODUCTIONS • RECRUITMENT• ANSWERS • COMPANY PROFILE • FOLLOW COMPANIES
  • 20. IF YOU ONLY HAVE10 MINUTES A DAY FOR
  • 21. 1 MIN. EACH1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
  • 22. 2 MIN. EACH1. CHOOSE ONE DISCUSSION FROM ONE OF YOUR GROUPS AND COMMENT2. SEND A MESSAGE TO A CONTACT YOU HAVEN’T SPOKEN TO IN A WHILE; SUGGEST A MEETING IF APPROPRIATE3. REVIEW ONE PRIORITY CUSTOMER’S COMPANY PROFILE TO STAY UP-TO-DATE WITH THEM
  • 23. LINKEDIN FORPROFESSIONALDEVELOPMENT &PERSONAL GROWTHMONDAY, JUNE 256 - 9 PM
  • 24. WHAT’S INCLUDED MORE DETAILS ON LINKEDIN’S FEATURES NOVATIONS & CIDENTALS (ADVANCED TIPS AND TRICKS) GETTING STARTED ON LINKEDIN ONE-ON-ONE TRAINING
  • 25. LINKEDIN IN DEPTH—TAKEAWAYS1. RELATIONSHIPS ARE THE KEY TO SUCCESS—AND LINKEDIN ISDESIGNED TO HELP YOU ENHANCE YOUR EXISTINGRELATIONSHIPS2. OPTIMIZING YOUR PROFILE AND CONNECTING WITH OTHERSIS JUST THE START3. EVEN IF YOU ONLY HAVE A FEW MINUTES A DAY, LINKEDINMAY BE WORTH YOUR TIME
  • 26. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  • 27. 5. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE8. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK11. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP21. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT27. FLICKR/MAGNIFYING GLASS/ANDERCISMO35. FLICKR/THUMBS UP!/KRISSEN37. FLICKR/SETH GODIN/MIRKA2338. BECKY JOHNS/BECKY-JOHNS.COM