LinkedIn In Depth

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By Anthony Juliano
Presented to the Women's International Network of Utility Professionals (WiNUP) Northern Indiana Chapter
June 19, 2012

Published in: Business, Technology

LinkedIn In Depth

  1. 1. ANTHONY JULIANO | JUNE 19, 2012
  2. 2. 2006 2007 20082009 2010 2011
  3. 3. IS ALL ABOUTENHANCING EXISTING RELATIONSHIPS
  4. 4. MEMBERS (IN MILLIONS) Members900800700600500400300200100 0 Facebook LinkedIn
  5. 5. FACEBOOK’S LIMITATIONS AS APROFESSIONAL NETWORKING TOOL FACEBOOK LAUNCHED EXCLUSIVELY FOR COLLEGE STUDENTS—AND MOST USERS STILL FOCUS ON PERSONAL/PLAY, NOT PROFESSIONAL/WORK YOU DON’T ALWAYS OWN YOUR MESSAGE (WALL POSTS, TAGGED PHOTOS) VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE- EDGED SWORD TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
  6. 6. “PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK.” - DIPCHAND“DEEP” NISHAR, LINKEDIN
  7. 7. MEMBERS’ AVG. ANNUAL HOUSEHOLD EARNINGS Series 1$120,000$100,000 $80,000 $60,000 $40,000 $20,000 $0 Facebook LinkedIn SOURCE: COMSCORE, MARCH 2011
  8. 8. BUT ISN’T APROFILE JUSTA GLORIFIED RÉSUMÉ?
  9. 9. LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 32.5 21.5 10.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  10. 10. YOUR PROFILE IS ONLYTHE BEGINNING
  11. 11. WHERE SHOULD YOU SPEND YOUR TIME ON ?• STATUS UPDATES • APPLICATIONS – INTEGRATED WITH (SLIDESHARE, BLOG TWITTER FEEDS)• ADVANCED SEARCH • EVENTS• RECOMMENDATIONS • GROUPS• INTRODUCTIONS • RECRUITMENT• ANSWERS • COMPANY PROFILE • FOLLOW COMPANIES
  12. 12. STATUS UPDATESADVANCED SEARCHRECOMMENDATIONS
  13. 13. GOOD STATUS CONTENT: EXAMPLES WHAT YOU’RE WORKING ON SHARING WHAT YOU’VE READ/RESOURCES/INDUSTRY NEWS ADVICE/OPINION QUESTIONS EVENTS
  14. 14. DON’T SELL
  15. 15. AT LEAST 1/WEEKBUT NO MORE THAN 1/DAY
  16. 16. EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
  17. 17. A FEW TAKEAWAYS• THE STRONGER YOUR NETWORK, THE MORE EFFECTIVE ADVANCED SEARCH BECOMES, BUT…• IT’S VITAL THAT YOUR 1ST DEGREE CONNECTIONS BE PEOPLE YOU KNOW• USE THIS INSTEAD OF, OR BEFORE, COLD CALLS
  18. 18. HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
  19. 19. WHERE SHOULD YOU SPEND YOUR TIME ON ?• STATUS UPDATES • APPLICATIONS – INTEGRATED WITH (SLIDESHARE, BLOG TWITTER FEEDS)• ADVANCED SEARCH • EVENTS• RECOMMENDATIONS • GROUPS• INTRODUCTIONS • RECRUITMENT• ANSWERS • COMPANY PROFILE • FOLLOW COMPANIES
  20. 20. IF YOU ONLY HAVE10 MINUTES A DAY FOR
  21. 21. 1 MIN. EACH1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
  22. 22. 2 MIN. EACH1. CHOOSE ONE DISCUSSION FROM ONE OF YOUR GROUPS AND COMMENT2. SEND A MESSAGE TO A CONTACT YOU HAVEN’T SPOKEN TO IN A WHILE; SUGGEST A MEETING IF APPROPRIATE3. REVIEW ONE PRIORITY CUSTOMER’S COMPANY PROFILE TO STAY UP-TO-DATE WITH THEM
  23. 23. LINKEDIN FORPROFESSIONALDEVELOPMENT &PERSONAL GROWTHMONDAY, JUNE 256 - 9 PM
  24. 24. WHAT’S INCLUDED MORE DETAILS ON LINKEDIN’S FEATURES NOVATIONS & CIDENTALS (ADVANCED TIPS AND TRICKS) GETTING STARTED ON LINKEDIN ONE-ON-ONE TRAINING
  25. 25. LINKEDIN IN DEPTH—TAKEAWAYS1. RELATIONSHIPS ARE THE KEY TO SUCCESS—AND LINKEDIN ISDESIGNED TO HELP YOU ENHANCE YOUR EXISTINGRELATIONSHIPS2. OPTIMIZING YOUR PROFILE AND CONNECTING WITH OTHERSIS JUST THE START3. EVEN IF YOU ONLY HAVE A FEW MINUTES A DAY, LINKEDINMAY BE WORTH YOUR TIME
  26. 26. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  27. 27. 5. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE8. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK11. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP21. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT27. FLICKR/MAGNIFYING GLASS/ANDERCISMO35. FLICKR/THUMBS UP!/KRISSEN37. FLICKR/SETH GODIN/MIRKA2338. BECKY JOHNS/BECKY-JOHNS.COM

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