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LinkedIn In Depth
 

LinkedIn In Depth

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Presented at the Fort Wayne Social Media Breakfast, May 18, 2010

Presented at the Fort Wayne Social Media Breakfast, May 18, 2010

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  • I'd love to have a copy of this great presentation.
    It will be my guide for new way of growing my business.
    www.welldoneevents.com
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  • I have a great boss... who actually shared this with me. I respect LinkedIn.
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  • Please send in at jayashree.omprakash@gmail.com. A greta share to refer at work.
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  • Gr8 presentation.. gonna use this for all my marketing initiatives.. Can you send me a copy @ sabrinathan@oxygenhealthcom.com
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  • Great LinkedIn resource. Very succinct. Anyone interested behind the growing impact a professional community such as LinkedIn should earmark this presentation as a reliable study.
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    LinkedIn In Depth LinkedIn In Depth Presentation Transcript

    • In Depth
      Anthony JulianoSocial Media BreakfastMay 18, 2010
    • Hello!
    • [Disclaimers]
    • Facebook’s Limitations as a Professional Development Tool
      • Facebook launched exclusively for college students—and most users still focus on personal/play, not professional/work
      • You don’t always own your message (wall posts, tagged photos)
      • Videos, photos, interests are a double-edged sword
      • Competes with clutter (Farmville/Mafia Wars)
    • "People are in a different context and mindset when they're in a professional network.”
      - Dipchand “Deep” Nishar, LinkedIn
    • “There are three kinds of lies…
    • “lies, damn lies, and statistics.
      - Benjamin Disraeli
    • Members (in millions)
    • 31%growth 2009-2010
      Source: Fortune, “How LinkedIn will fire up your career,” March 2010
    • Members earning > $100K
      Source: Nielsen Claritas study as reported by CNN, Oct. 2009
    • “[B]eing on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.”
      - Jessi Hempel, Fortune
    • “LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids...”
    • “If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.”
      • Lewis Howes, author of LinkedWorking
    • But isn’t a profile just a glorified resume?
    • “LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with [LinkedIn].”
      • Naomi Trower, Social Media Examiner
    • “[I]t's not just jobs. It's also clients and services. It's people looking to trade tips on how you do, say, debt financing in the new capital markets.”
      • Reid Hoffman, LinkedIn founder
    • Your profile is only the beginning
    • What else can you do on?
      Company profile
      Status updates
      Integrated with Twitter
      Recommendations
      Introductions
      Answers
      Applications (SlideShare, Blog feeds)
      Events
      Groups
      Recruitment
      Follow companies
      And much more
    • 4 of the most useful tools on
    • Statusupdates
    • Good status content
      What you’re working on
      Sharing what you’ve read
      Advice
      Memorable quotations
      Questions
      Content from other sites
      Blog posts
      Media stories
      Videos/photos
      Events
      Jobs
      Tweets, WHEN APPROPRIATE
      Direct promotion of your product/service should be minimal
    • Recommendations
    • How do you obtain recommendations?
      Do good work
      Ask for them—timing is everything
      Give them (but not quid pro quo)
    • “The networking that matters is helping people achieve their goals, so that over time, they’ll do the same for you.”
      - Seth Godin
    • “The service you perform by recommending others you’ve done work with goes well in both directions. It says something about that person, and it says something about you for taking the time to participate and recommend.”
      • Chris Brogan
    • Answers
    • Followcompanies
    • A few random
      novationsand cidentals
    • Take
      with you
    • Use as your address book
    • LinkedIn for Professional DevelopmentJune 14, 6 - 9 pm or
      July 28, 1 - 4 pm
      Just $69!
    • What we’ll cover
      More details on LinkedIn’s features
      More novations and cidentals (advanced tips and tricks)
      Getting started on LinkedIn
      One-on-one training
    • Keys to success on
    • Make a priority—or don’t use it
    • Create a complete
      profile
    • Choose your
      connections and content
      carefully
    • Create a
      strategy
    • Visit at leastonce a week (ideally daily)
    • Know what you
      hope to get from yourvestment
    • Questions?
    • Thanks!
      ajjuliano@gmail.com
      (260) 615.3426
      If you enjoyed this presentation, please recommend me on