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LinkedIn In Depth


Presented at the Fort Wayne Social Media Breakfast, May 18, 2010

Presented at the Fort Wayne Social Media Breakfast, May 18, 2010

Published in Technology , Business
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  • 1. In Depth
    Anthony JulianoSocial Media BreakfastMay 18, 2010
  • 2. Hello!
  • 3. [Disclaimers]
  • 4.
  • 5.
  • 6.
  • 7. Facebook’s Limitations as a Professional Development Tool
    • Facebook launched exclusively for college students—and most users still focus on personal/play, not professional/work
    • 8. You don’t always own your message (wall posts, tagged photos)
    • 9. Videos, photos, interests are a double-edged sword
    • 10. Competes with clutter (Farmville/Mafia Wars)
  • "People are in a different context and mindset when they're in a professional network.”
    - Dipchand “Deep” Nishar, LinkedIn
  • 11. “There are three kinds of lies…
  • 12. “lies, damn lies, and statistics.
    - Benjamin Disraeli
  • 13. Members (in millions)
  • 14. 31%growth 2009-2010
    Source: Fortune, “How LinkedIn will fire up your career,” March 2010
  • 15. Members earning > $100K
    Source: Nielsen Claritas study as reported by CNN, Oct. 2009
  • 16. “[B]eing on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.”
    - Jessi Hempel, Fortune
  • 17. “LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids...”
  • 18. “If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.”
    • Lewis Howes, author of LinkedWorking
  • But isn’t a profile just a glorified resume?
  • 19. “LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with [LinkedIn].”
    • Naomi Trower, Social Media Examiner
  • “[I]t's not just jobs. It's also clients and services. It's people looking to trade tips on how you do, say, debt financing in the new capital markets.”
    • Reid Hoffman, LinkedIn founder
  • 20.
  • 21.
  • 22. Your profile is only the beginning
  • 23. What else can you do on?
    Company profile
    Status updates
    Integrated with Twitter
    Applications (SlideShare, Blog feeds)
    Follow companies
    And much more
  • 24. 4 of the most useful tools on
  • 25. Statusupdates
  • 26. Good status content
    What you’re working on
    Sharing what you’ve read
    Memorable quotations
    Content from other sites
    Blog posts
    Media stories
    Direct promotion of your product/service should be minimal
  • 27. Recommendations
  • 28. How do you obtain recommendations?
    Do good work
    Ask for them—timing is everything
    Give them (but not quid pro quo)
  • 29. “The networking that matters is helping people achieve their goals, so that over time, they’ll do the same for you.”
    - Seth Godin
  • 30. “The service you perform by recommending others you’ve done work with goes well in both directions. It says something about that person, and it says something about you for taking the time to participate and recommend.”
    • Chris Brogan
  • Answers
  • 31.
  • 32. Followcompanies
  • 33.
  • 34. A few random
    novationsand cidentals
  • 35.
  • 36. Take
    with you
  • 37.
  • 38. Use as your address book
  • 39. LinkedIn for Professional DevelopmentJune 14, 6 - 9 pm or
    July 28, 1 - 4 pm
    Just $69!
  • 40. What we’ll cover
    More details on LinkedIn’s features
    More novations and cidentals (advanced tips and tricks)
    Getting started on LinkedIn
    One-on-one training
  • 41. Keys to success on
  • 42. Make a priority—or don’t use it
  • 43. Create a complete
  • 44. Choose your
    connections and content
  • 45. Create a
  • 46. Visit at leastonce a week (ideally daily)
  • 47. Know what you
    hope to get from yourvestment
  • 48. Questions?
  • 49. Thanks!
    (260) 615.3426
    If you enjoyed this presentation, please recommend me on