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Less is More<br />Cutting Through the Clutter in Today’s Crowded Communication Environment<br />Anthony Juliano<br />India...
Hi!<br />
Are you overwhelmed?<br />
How do you get them interested*?<br />*(or at least a little more interested)<br />
Today’s communication environment<br />
Less is more<br />
“The timeline is expedited, but not present.”<br />
“I need it soon, but not today.”<br />
“I need it by 5 p.m. next Friday.”<br />
The basics–<br />and why <br />they’re <br />not so basic<br />
Message travels across a channel<br />Sender has <br />an idea<br />Sender encodes <br />message<br />Recipient <br />deco...
What prevents good communication?<br /><ul><li> Imprecise language
 Different frames of reference
 Lack of skill
 Distractions</li></li></ul><li>Clutter and<br />fragmentation<br />
You see > 3,000 <br />ads every day<br />
And then there are those other “channels”<br />
THIS IS A TEST<br />
If              were<br />a country, it would be larger than…<br />U.S.<br />Japan<br />Mexico<br />All of the above<br />...
If              were<br />a country, it would be larger than…<br />D.	All of the above<br />
Largest countries in the world<br />1. People's Republic of China - 1.3 billion<br />2. India - 1.3 billion<br />Facebook ...
Web 2.0 is revolutionizing our expectations<br />
What’s the most interesting topic in the world to you?<br />
You.<br />
The keys <br />to effective communication<br />
Always begin with two things in mind…<br />
Who’s your audience?<br />
What’s your purpose?<br />
Use the right channel<br />
Leaders praise in public, criticize in private,and they never fire employees via text message<br />
Anticipate questions and limit back-and-forth<br />
Be both precise <br />AND concise<br />
Focus on the task at hand<br />
Plan<br />
The Lost Dog<br />
Please help us find out dear dog Spike! He ran away from home (413 Main Street) last Monday at approximately 5 p.m. He was...
LOST DOG - “SPIKE”<br />$50 REWARD – (260) 555-1212<br />
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Less is more for RECs

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Transcript of "Less is more for RECs"

  1. 1. Less is More<br />Cutting Through the Clutter in Today’s Crowded Communication Environment<br />Anthony Juliano<br />Indiana Statewide Association of RECs<br />Marketing, Member Services & Communicators Spring Meeting <br />April 15, 2010<br />
  2. 2. Hi!<br />
  3. 3.
  4. 4. Are you overwhelmed?<br />
  5. 5.
  6. 6. How do you get them interested*?<br />*(or at least a little more interested)<br />
  7. 7. Today’s communication environment<br />
  8. 8. Less is more<br />
  9. 9. “The timeline is expedited, but not present.”<br />
  10. 10. “I need it soon, but not today.”<br />
  11. 11. “I need it by 5 p.m. next Friday.”<br />
  12. 12. The basics–<br />and why <br />they’re <br />not so basic<br />
  13. 13. Message travels across a channel<br />Sender has <br />an idea<br />Sender encodes <br />message<br />Recipient <br />decodes message<br />Recipient <br />provides<br />feedback<br />
  14. 14. What prevents good communication?<br /><ul><li> Imprecise language
  15. 15. Different frames of reference
  16. 16. Lack of skill
  17. 17. Distractions</li></li></ul><li>Clutter and<br />fragmentation<br />
  18. 18. You see > 3,000 <br />ads every day<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. And then there are those other “channels”<br />
  24. 24. THIS IS A TEST<br />
  25. 25. If were<br />a country, it would be larger than…<br />U.S.<br />Japan<br />Mexico<br />All of the above<br />I’m sorry, but could you repeat the question? I was just updating my status.<br />
  26. 26. If were<br />a country, it would be larger than…<br />D. All of the above<br />
  27. 27. Largest countries in the world<br />1. People's Republic of China - 1.3 billion<br />2. India - 1.3 billion<br />Facebook - >400 million reg. members<br />3. United States - 307 million<br />Russia - 143 million<br />Japan - 128 million<br />Mexico - 108 million<br />
  28. 28. Web 2.0 is revolutionizing our expectations<br />
  29. 29. What’s the most interesting topic in the world to you?<br />
  30. 30. You.<br />
  31. 31. The keys <br />to effective communication<br />
  32. 32. Always begin with two things in mind…<br />
  33. 33. Who’s your audience?<br />
  34. 34. What’s your purpose?<br />
  35. 35. Use the right channel<br />
  36. 36. Leaders praise in public, criticize in private,and they never fire employees via text message<br />
  37. 37. Anticipate questions and limit back-and-forth<br />
  38. 38.
  39. 39. Be both precise <br />AND concise<br />
  40. 40. Focus on the task at hand<br />
  41. 41.
  42. 42. Plan<br />
  43. 43.
  44. 44. The Lost Dog<br />
  45. 45. Please help us find out dear dog Spike! He ran away from home (413 Main Street) last Monday at approximately 5 p.m. He was last seen in our backyard by our daughter Julie.<br />Spike is a three-year old golden retriever. He wears a red collar with a fire-hydrant-shaped name tag hanging from it. Spike is very friendly and will respond if you call him by name. He also may bark if you approach him. Don’t worry, though—his bark is much worse than his bite. <br />If you find Spike, please call (260) 555-1212 and ask for Janet or Joe. We also have an answering machine if you’d like to leave a message. Because Spike means so much to us, we’re offering a $50 reward to whoever finds him. Thank you for reading this! <br />
  46. 46.
  47. 47. LOST DOG - “SPIKE”<br />$50 REWARD – (260) 555-1212<br />
  48. 48. Questions?<br />
  49. 49. Thanks!<br />ajjuliano@gmail.com<br />(260) 615.3426<br /> If you enjoyed this presentation, please recommend me on<br />
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