Less is more for RECs

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  • 1. Less is More
    Cutting Through the Clutter in Today’s Crowded Communication Environment
    Anthony Juliano
    Indiana Statewide Association of RECs
    Marketing, Member Services & Communicators Spring Meeting
    April 15, 2010
  • 2. Hi!
  • 3.
  • 4. Are you overwhelmed?
  • 5.
  • 6. How do you get them interested*?
    *(or at least a little more interested)
  • 7. Today’s communication environment
  • 8. Less is more
  • 9. “The timeline is expedited, but not present.”
  • 10. “I need it soon, but not today.”
  • 11. “I need it by 5 p.m. next Friday.”
  • 12. The basics–
    and why
    they’re
    not so basic
  • 13. Message travels across a channel
    Sender has
    an idea
    Sender encodes
    message
    Recipient
    decodes message
    Recipient
    provides
    feedback
  • 14. What prevents good communication?
    • Imprecise language
    • 15. Different frames of reference
    • 16. Lack of skill
    • 17. Distractions
  • Clutter and
    fragmentation
  • 18. You see > 3,000
    ads every day
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. And then there are those other “channels”
  • 24. THIS IS A TEST
  • 25. If were
    a country, it would be larger than…
    U.S.
    Japan
    Mexico
    All of the above
    I’m sorry, but could you repeat the question? I was just updating my status.
  • 26. If were
    a country, it would be larger than…
    D. All of the above
  • 27. Largest countries in the world
    1. People's Republic of China - 1.3 billion
    2. India - 1.3 billion
    Facebook - >400 million reg. members
    3. United States - 307 million
    Russia - 143 million
    Japan - 128 million
    Mexico - 108 million
  • 28. Web 2.0 is revolutionizing our expectations
  • 29. What’s the most interesting topic in the world to you?
  • 30. You.
  • 31. The keys
    to effective communication
  • 32. Always begin with two things in mind…
  • 33. Who’s your audience?
  • 34. What’s your purpose?
  • 35. Use the right channel
  • 36. Leaders praise in public, criticize in private,and they never fire employees via text message
  • 37. Anticipate questions and limit back-and-forth
  • 38.
  • 39. Be both precise
    AND concise
  • 40. Focus on the task at hand
  • 41.
  • 42. Plan
  • 43.
  • 44. The Lost Dog
  • 45. Please help us find out dear dog Spike! He ran away from home (413 Main Street) last Monday at approximately 5 p.m. He was last seen in our backyard by our daughter Julie.
    Spike is a three-year old golden retriever. He wears a red collar with a fire-hydrant-shaped name tag hanging from it. Spike is very friendly and will respond if you call him by name. He also may bark if you approach him. Don’t worry, though—his bark is much worse than his bite. 
    If you find Spike, please call (260) 555-1212 and ask for Janet or Joe. We also have an answering machine if you’d like to leave a message. Because Spike means so much to us, we’re offering a $50 reward to whoever finds him. Thank you for reading this!
  • 46.
  • 47. LOST DOG - “SPIKE”
    $50 REWARD – (260) 555-1212
  • 48. Questions?
  • 49. Thanks!
    ajjuliano@gmail.com
    (260) 615.3426
    If you enjoyed this presentation, please recommend me on