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Less is More Cutting Through the Clutter in Today’s Crowded Communication Environment Anthony Juliano Indiana Statewide Association of RECs Marketing, Member Services & Communicators Spring Meeting April 15, 2010
How do you get them interested*? *(or at least a little more interested)
Today’s communication environment
Less is more
“The timeline is expedited, but not present.”
“I need it soon, but not today.”
“I need it by 5 p.m. next Friday.”
The basics– and why they’re not so basic
Message travels across a channel Sender has an idea Sender encodes message Recipient decodes message Recipient provides feedback
What prevents good communication?
Different frames of reference
Lack of skill
Clutter and fragmentation
You see > 3,000 ads every day
And then there are those other “channels”
THIS IS A TEST
If were a country, it would be larger than… U.S. Japan Mexico All of the above I’m sorry, but could you repeat the question? I was just updating my status.
If were a country, it would be larger than… D. All of the above
Largest countries in the world 1. People's Republic of China - 1.3 billion 2. India - 1.3 billion Facebook - >400 million reg. members 3. United States - 307 million Russia - 143 million Japan - 128 million Mexico - 108 million
Web 2.0 is revolutionizing our expectations
What’s the most interesting topic in the world to you?
The keys to effective communication
Always begin with two things in mind…
Who’s your audience?
What’s your purpose?
Use the right channel
Leaders praise in public, criticize in private,and they never fire employees via text message
Anticipate questions and limit back-and-forth
Be both precise AND concise
Focus on the task at hand
The Lost Dog
Please help us find out dear dog Spike! He ran away from home (413 Main Street) last Monday at approximately 5 p.m. He was last seen in our backyard by our daughter Julie. Spike is a three-year old golden retriever. He wears a red collar with a fire-hydrant-shaped name tag hanging from it. Spike is very friendly and will respond if you call him by name. He also may bark if you approach him. Don’t worry, though—his bark is much worse than his bite. If you find Spike, please call (260) 555-1212 and ask for Janet or Joe. We also have an answering machine if you’d like to leave a message. Because Spike means so much to us, we’re offering a $50 reward to whoever finds him. Thank you for reading this!
LOST DOG - “SPIKE” $50 REWARD – (260) 555-1212
Thanks! email@example.com (260) 615.3426 If you enjoyed this presentation, please recommend me on