Introducing The New LinkedIn
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Introducing The New LinkedIn

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    Introducing The New LinkedIn Introducing The New LinkedIn Presentation Transcript

    • ANTHONY JULIANO | NOVEMBER 27, 2012
    • 3 REASONS WHY IS CHANGING
    • LINKEDIN GROWTH20018016014012010080604020 0 2006 2007 2008 2009 2010 2011 2012
    • 2 PEOPLE JOINEVERY SECOND
    • IS THE26TH LARGESTWEBSITE IN THE WORLD
    • WHAT ARE THE MAJOR CHANGES TO ?
    • HOME PAGE COMPANY ENDORSEMENTS DESIGN PAGESFOLLOWS NOTIFICATIONS PROFILES
    • ENDORSEMENTS ARE EASIERRECOMMENDATIONS AREMORE SUBSTANTIVE
    • ENDORSEMENTS ARE TELLINGRECOMMENDATIONS ARE SHOWING
    • ENDORSEMENTS ARE (USUALLY) UNSOLICITED RECOMMENDATIONS (USUALLY) MUST BE SOLICITED
    • BY PAMMKTGNUT ON SOMEECARDS
    • YOU LARGER PROFILE PHOTO OVERVIEW OF PROFESSIONAL & ACADEMIC BACKGROUND
    • YOUR LATESTACTIVITY MORE PROMINENT/ CONSPICUOUS MAKES YOUR PROFILE MORE DYNAMIC, CURRENT
    • YOURBACKGROUND MORE VISUALLY APPEALING LOGOS WITH COMPANY AFFILIATIONS
    • YOURCONNECTIONS VISUALLY REPRESENTED
    • INSIGHTS “PEOPLE YOU MAY KNOW” NOW BUILT INTO PROFILE NEW WAY OF MEASURING “PROFILE COMPLETENESS” A VISUAL REPRESENTATION OF YOUR NETWORK BY COMPANY, SCHOOL, LOCATION, & INDUSTRY
    • ACTIVITY ON ORIGINATING FROM MOBILE2011 – 10% 2012 – 23%
    • HOME PAGE COMPANY ENDORSEMENTS DESIGN PAGESFOLLOWS NOTIFICATIONS PROFILES
    • 3 THINGS ABOUT THAT ARE NOT CHANGING
    • LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 32.5 21.5 10.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
    • 2 OPPORTUNITIES TOLEARN MORE ABOUT
    • LINKEDIN 101: THE FUNDAMENTALSJAN 8, 6 – 8 P.M.INDIANA DATA CENTERHow to use LinkedIn to enhance the relationshipsmost likely to benefit you and your business—and how to use LinkedIn well beyond just making connectionsand updating your profile.COST: $45 PER PERSON
    • LINKEDIN 102:ADVANCED TIPS & STRATEGIESJAN. 22, 6 – 8 P.M.LOCATION: INDIANA DATA CENTERHow to use LinkedIn productively, efficiently, and with aclear focus on results. You will receive an outline for puttingtogether a LinkedIn strategy that will guide you as youapply the lessons from this session.COST: $45 PER PERSON
    • THANKS! AJJULIANO@GMAIL.COM (260) 615.3426
    • 30. & 36. FLICKR/THUMBS UP!/KRISSEN37 SOMEECARDS/PAMMKTGNUT48. & 63. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE60. FLICKR/DAY 16 – THE TIE THAT BINDS/MENAGE A MOI62. FLICKR/WATCH REFLECTIONS/~BOB~WEST~64. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE65. FLICKR/REID HOFFMAN/JOI