Introducing The New LinkedIn

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Introducing The New LinkedIn

  1. 1. ANTHONY JULIANO | NOVEMBER 27, 2012
  2. 2. 3 REASONS WHY IS CHANGING
  3. 3. LINKEDIN GROWTH20018016014012010080604020 0 2006 2007 2008 2009 2010 2011 2012
  4. 4. 2 PEOPLE JOINEVERY SECOND
  5. 5. IS THE26TH LARGESTWEBSITE IN THE WORLD
  6. 6. WHAT ARE THE MAJOR CHANGES TO ?
  7. 7. HOME PAGE COMPANY ENDORSEMENTS DESIGN PAGESFOLLOWS NOTIFICATIONS PROFILES
  8. 8. ENDORSEMENTS ARE EASIERRECOMMENDATIONS AREMORE SUBSTANTIVE
  9. 9. ENDORSEMENTS ARE TELLINGRECOMMENDATIONS ARE SHOWING
  10. 10. ENDORSEMENTS ARE (USUALLY) UNSOLICITED RECOMMENDATIONS (USUALLY) MUST BE SOLICITED
  11. 11. BY PAMMKTGNUT ON SOMEECARDS
  12. 12. YOU LARGER PROFILE PHOTO OVERVIEW OF PROFESSIONAL & ACADEMIC BACKGROUND
  13. 13. YOUR LATESTACTIVITY MORE PROMINENT/ CONSPICUOUS MAKES YOUR PROFILE MORE DYNAMIC, CURRENT
  14. 14. YOURBACKGROUND MORE VISUALLY APPEALING LOGOS WITH COMPANY AFFILIATIONS
  15. 15. YOURCONNECTIONS VISUALLY REPRESENTED
  16. 16. INSIGHTS “PEOPLE YOU MAY KNOW” NOW BUILT INTO PROFILE NEW WAY OF MEASURING “PROFILE COMPLETENESS” A VISUAL REPRESENTATION OF YOUR NETWORK BY COMPANY, SCHOOL, LOCATION, & INDUSTRY
  17. 17. ACTIVITY ON ORIGINATING FROM MOBILE2011 – 10% 2012 – 23%
  18. 18. HOME PAGE COMPANY ENDORSEMENTS DESIGN PAGESFOLLOWS NOTIFICATIONS PROFILES
  19. 19. 3 THINGS ABOUT THAT ARE NOT CHANGING
  20. 20. LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 32.5 21.5 10.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  21. 21. 2 OPPORTUNITIES TOLEARN MORE ABOUT
  22. 22. LINKEDIN 101: THE FUNDAMENTALSJAN 8, 6 – 8 P.M.INDIANA DATA CENTERHow to use LinkedIn to enhance the relationshipsmost likely to benefit you and your business—and how to use LinkedIn well beyond just making connectionsand updating your profile.COST: $45 PER PERSON
  23. 23. LINKEDIN 102:ADVANCED TIPS & STRATEGIESJAN. 22, 6 – 8 P.M.LOCATION: INDIANA DATA CENTERHow to use LinkedIn productively, efficiently, and with aclear focus on results. You will receive an outline for puttingtogether a LinkedIn strategy that will guide you as youapply the lessons from this session.COST: $45 PER PERSON
  24. 24. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426
  25. 25. 30. & 36. FLICKR/THUMBS UP!/KRISSEN37 SOMEECARDS/PAMMKTGNUT48. & 63. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE60. FLICKR/DAY 16 – THE TIE THAT BINDS/MENAGE A MOI62. FLICKR/WATCH REFLECTIONS/~BOB~WEST~64. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE65. FLICKR/REID HOFFMAN/JOI
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