0
ANTHONY JULIANO | JULY 18, 2012
2006   2007   20082009   2010   2011
LEAD GENERATIONVISIT-TO-CONVERSION RATE   VISIT-TO-LEAD RATIO  32.5  21.5  10.5  0            TWITTER              FACEBOO...
IS ALL ABOUTENHANCING EXISTING   RELATIONSHIPS
TWO THINGS THAT ARELESS IMPORTANT THAN      THEY SEEM*
*OPTIMIZING  YOUR PROFILE*CONNECTING WITH    EVERYONE
WHY IS IT CRAZY TO RELY ONYOUR PROFILE?
WHAT’S WRONGWITH CONNECTING WITH EVERYONE?
IT’S ABOUT CONNECTING,NOT COLLECTING
OK, WHAT SHOULD YOU FOCUS ON?
WHERE SHOULD YOU SPEND YOUR TIME ON                                  ?•   STATUS UPDATES        •   ANSWERS•   ADVANCED SE...
STATUS UPDATESADVANCED SEARCHRECOMMENDATIONS
GOOD STATUS CONTENT: EXAMPLES WHAT YOU’RE WORKING ON SHARING WHAT YOU’VE  READ/RESOURCES/INDUSTRY NEWS ADVICE/OPINION ...
DON’T SELL
EVERYTHING YOU  SAY SHOULD BE RELEVANT TO  YOUR WORK
AT LEAST 1/WEEKBUT NOT MUCH MORE    THAN 1/DAY
A FEW TAKEAWAYS• THE STRONGER YOUR NETWORK, THE MORE  EFFECTIVE ADVANCED SEARCH BECOMES,  BUT…• IT’S VITAL THAT YOUR 1ST D...
HOW DO YOU OBTAIN       RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
WHERE SHOULD YOU SPEND YOUR TIME ON                                  ?•   STATUS UPDATES        •   ANSWERS•   ADVANCED SE...
IF YOU ONLY HAVE10 MINUTES A DAY FOR
1 MIN. EACH1. WRITE A STATUS UPDATE—WHAT’S THE MOST   INTERESTING THING YOU’RE WORKING   ON/HAVE TO SHARE TODAY?2. FIND ON...
2 MIN. EACH1. CHOOSE ONE DISCUSSION FROM ONE OF   YOUR GROUPS AND COMMENT2. SEND A MESSAGE TO A CONTACT YOU   HAVEN’T SPOK...
THANKS!ANTHONYJ@ASHERAGENCY.COM(260) 424.3373
6. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE11. FLICKR/FOREVER LAZY/ALLISONALLISON13. FLICKR/TEDXOBSERVER 35/ANNAGGORDON18. FL...
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
I'm on LinkedIn...Now What?
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I'm on LinkedIn...Now What?

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By Anthony Juliano, Asher Agency
Presented July 18, 2012
Greater Fort Wayne Chamber of Commerce Social Media Summit

Connect with me at AnthonyJuliano.com

Published in: Business, Technology
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Transcript of "I'm on LinkedIn...Now What?"

  1. 1. ANTHONY JULIANO | JULY 18, 2012
  2. 2. 2006 2007 20082009 2010 2011
  3. 3. LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 32.5 21.5 10.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  4. 4. IS ALL ABOUTENHANCING EXISTING RELATIONSHIPS
  5. 5. TWO THINGS THAT ARELESS IMPORTANT THAN THEY SEEM*
  6. 6. *OPTIMIZING YOUR PROFILE*CONNECTING WITH EVERYONE
  7. 7. WHY IS IT CRAZY TO RELY ONYOUR PROFILE?
  8. 8. WHAT’S WRONGWITH CONNECTING WITH EVERYONE?
  9. 9. IT’S ABOUT CONNECTING,NOT COLLECTING
  10. 10. OK, WHAT SHOULD YOU FOCUS ON?
  11. 11. WHERE SHOULD YOU SPEND YOUR TIME ON ?• STATUS UPDATES • ANSWERS• ADVANCED SEARCH • EVENTS• RECOMMENDATIONS • GROUPS• INTRODUCTIONS • RECRUITMENT• APPLICATIONS • COMPANY PROFILE (SLIDESHARE, BLOG • FOLLOW COMPANIES FEEDS)
  12. 12. STATUS UPDATESADVANCED SEARCHRECOMMENDATIONS
  13. 13. GOOD STATUS CONTENT: EXAMPLES WHAT YOU’RE WORKING ON SHARING WHAT YOU’VE READ/RESOURCES/INDUSTRY NEWS ADVICE/OPINION QUESTIONS EVENTS
  14. 14. DON’T SELL
  15. 15. EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
  16. 16. AT LEAST 1/WEEKBUT NOT MUCH MORE THAN 1/DAY
  17. 17. A FEW TAKEAWAYS• THE STRONGER YOUR NETWORK, THE MORE EFFECTIVE ADVANCED SEARCH BECOMES, BUT…• IT’S VITAL THAT YOUR 1ST DEGREE CONNECTIONS BE PEOPLE YOU KNOW• USE THIS INSTEAD OF, OR BEFORE, COLD CALLS
  18. 18. HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
  19. 19. WHERE SHOULD YOU SPEND YOUR TIME ON ?• STATUS UPDATES • ANSWERS• ADVANCED SEARCH • EVENTS• RECOMMENDATIONS • GROUPS• INTRODUCTIONS • RECRUITMENT• APPLICATIONS • COMPANY PROFILE (SLIDESHARE, BLOG • FOLLOW COMPANIES FEEDS)
  20. 20. IF YOU ONLY HAVE10 MINUTES A DAY FOR
  21. 21. 1 MIN. EACH1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
  22. 22. 2 MIN. EACH1. CHOOSE ONE DISCUSSION FROM ONE OF YOUR GROUPS AND COMMENT2. SEND A MESSAGE TO A CONTACT YOU HAVEN’T SPOKEN TO IN A WHILE; SUGGEST A MEETING IF APPROPRIATE3. REVIEW ONE PRIORITY CONTACT’S COMPANY PROFILE TO STAY UP-TO-DATE WITH THEM
  23. 23. THANKS!ANTHONYJ@ASHERAGENCY.COM(260) 424.3373
  24. 24. 6. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE11. FLICKR/FOREVER LAZY/ALLISONALLISON13. FLICKR/TEDXOBSERVER 35/ANNAGGORDON18. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT24. FLICKR/MAGNIFYING GLASS/ANDERCISMO32. FLICKR/THUMBS UP!/KRISSEN34. FLICKR/ SETH GODIN/NEW JERSEY STATE LIBRARY35. BECKY JOHNS/BECKY-JOHNS.COM40. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE, STEPHEN BRASHEAR PHOTOGRAPHY
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