I'm on LinkedIn...Now What?
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I'm on LinkedIn...Now What?

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By Anthony Juliano, Asher Agency

By Anthony Juliano, Asher Agency
Presented July 18, 2012
Greater Fort Wayne Chamber of Commerce Social Media Summit

Connect with me at AnthonyJuliano.com

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I'm on LinkedIn...Now What? I'm on LinkedIn...Now What? Presentation Transcript

  • ANTHONY JULIANO | JULY 18, 2012
  • 2006 2007 20082009 2010 2011
  • LEAD GENERATIONVISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 32.5 21.5 10.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  • IS ALL ABOUTENHANCING EXISTING RELATIONSHIPS
  • TWO THINGS THAT ARELESS IMPORTANT THAN THEY SEEM*
  • *OPTIMIZING YOUR PROFILE*CONNECTING WITH EVERYONE
  • WHY IS IT CRAZY TO RELY ONYOUR PROFILE?
  • WHAT’S WRONGWITH CONNECTING WITH EVERYONE?
  • IT’S ABOUT CONNECTING,NOT COLLECTING
  • OK, WHAT SHOULD YOU FOCUS ON?
  • WHERE SHOULD YOU SPEND YOUR TIME ON ?• STATUS UPDATES • ANSWERS• ADVANCED SEARCH • EVENTS• RECOMMENDATIONS • GROUPS• INTRODUCTIONS • RECRUITMENT• APPLICATIONS • COMPANY PROFILE (SLIDESHARE, BLOG • FOLLOW COMPANIES FEEDS)
  • STATUS UPDATESADVANCED SEARCHRECOMMENDATIONS
  • GOOD STATUS CONTENT: EXAMPLES WHAT YOU’RE WORKING ON SHARING WHAT YOU’VE READ/RESOURCES/INDUSTRY NEWS ADVICE/OPINION QUESTIONS EVENTS
  • DON’T SELL
  • EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
  • AT LEAST 1/WEEKBUT NOT MUCH MORE THAN 1/DAY
  • A FEW TAKEAWAYS• THE STRONGER YOUR NETWORK, THE MORE EFFECTIVE ADVANCED SEARCH BECOMES, BUT…• IT’S VITAL THAT YOUR 1ST DEGREE CONNECTIONS BE PEOPLE YOU KNOW• USE THIS INSTEAD OF, OR BEFORE, COLD CALLS
  • HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
  • WHERE SHOULD YOU SPEND YOUR TIME ON ?• STATUS UPDATES • ANSWERS• ADVANCED SEARCH • EVENTS• RECOMMENDATIONS • GROUPS• INTRODUCTIONS • RECRUITMENT• APPLICATIONS • COMPANY PROFILE (SLIDESHARE, BLOG • FOLLOW COMPANIES FEEDS)
  • IF YOU ONLY HAVE10 MINUTES A DAY FOR
  • 1 MIN. EACH1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
  • 2 MIN. EACH1. CHOOSE ONE DISCUSSION FROM ONE OF YOUR GROUPS AND COMMENT2. SEND A MESSAGE TO A CONTACT YOU HAVEN’T SPOKEN TO IN A WHILE; SUGGEST A MEETING IF APPROPRIATE3. REVIEW ONE PRIORITY CONTACT’S COMPANY PROFILE TO STAY UP-TO-DATE WITH THEM
  • THANKS!ANTHONYJ@ASHERAGENCY.COM(260) 424.3373
  • 6. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE11. FLICKR/FOREVER LAZY/ALLISONALLISON13. FLICKR/TEDXOBSERVER 35/ANNAGGORDON18. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT24. FLICKR/MAGNIFYING GLASS/ANDERCISMO32. FLICKR/THUMBS UP!/KRISSEN34. FLICKR/ SETH GODIN/NEW JERSEY STATE LIBRARY35. BECKY JOHNS/BECKY-JOHNS.COM40. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE, STEPHEN BRASHEAR PHOTOGRAPHY