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Creating a Virtual Community: Using Social Media to Connect With Distance Education Students
 

Creating a Virtual Community: Using Social Media to Connect With Distance Education Students

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Presented at the 2010 Indiana College Network Coordinators Conference

Presented at the 2010 Indiana College Network Coordinators Conference

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    Creating a Virtual Community: Using Social Media to Connect With Distance Education Students Creating a Virtual Community: Using Social Media to Connect With Distance Education Students Presentation Transcript

    • Creating a Virtual Community
      Using Social Media to Connect With Distance Education Students
      Indiana College Network Conference
      June 18, 2010
      Anthony Juliano
    • Hello!
    • Anthony Juliano, MA, MBA
      • Social media strategist
      • Higher education
      marketing consultant
      • Adjunct faculty, Indiana
      Tech and IPFW
    • [and bad]
      Good
      news
    • “As more people have come online, the more online communication has become the norm. So it isn't thought of as a separate realm anymore, but as one that merges and overlaps with our daily activities.”
      - Caroline Haythornthwaite, Ph.D. University of Illinois
    • “College faculty have embraced social media and a majority have integrated some form of these tools into their teaching.”
      - Jeff Seaman, PhD., Babson Survey Research Group
    • Faculty use of social media
      • Faculty teaching online courses are more likely to use social networks
      • Higher among faculty in the Humanities and Social Sciences than Mathematics, Science, Business and Economics
      • Older faculty (those teaching > 20 years) use of social networks is only slightly lower than that of younger peers
      Source: “Social Media in Higher Education,” The Babson Survey Research Group/New Marketing Labs/Pearson, May 2010
    • “Convenience is a key reason students enroll in distance learning courses. At times, jobs, schedules, location or family commitments can make it difficult to take a course on-campus.”- IPFW.edu
    • The key: use social media to serve as a resource to distance learners
    • 10 sites and tools to connect with distance learners
    • “You may not have thought about Blackboard as a social media tool, but it offers all the interactivity you can desire…”- The Web 2.0 in Education blog
    • Discussion boards
    • “Blogs…give a kind of materiality to the classroom experience, a concrete nature that many students find comforting. The class blog is a place students can go to review important themes and get help from the professor and from each other.”- Christopher Conway, Ph.D.,University of Texas Austin
    • Potential blog topics
      Instructor as author – subject matter expertise
      DE staff as author – giving the institution a name/face
      Students as authors – conversations about what they’re learning
    • “I think they developed a sense of each other as people beyond the classroom…[It] also helped me [learn] a great deal about students lives—where they work, that one of them had Thanksgiving dinner with 50+ people. Now this type of supplementary material might not be attractive to all educators, I can definitely say that changed the classroom dynamics for the better.”
      - David Parry, Ph.D. University of Texas at Dallas
    • A primer on Cramster
      • “Homework help” for math, science, engineering, and business classes
      • A community of high school and college students, educators, parents, and “subject enthusiasts”
      • Study guides and practice tests
      • Tutoring
      • Sharing of resources
    • Niche
      social networks
    • LinkedIn in the classroom
      • Helps students build their CV
      • Prepares students for the new job market
      • Gives you the opportunity to recommend outstanding work
    • 80% of companies use social media
      for recruitment
      95% of these companies use LinkedIn
      Source: Erik Qualman, Socialnomics
    • Keys to success
      • Respect students’ time
      • Align with their knowledge, skills, and preferences
      • Keep mindset in mind – mitigate distractions
      • Respect boundaries
      • Use 2-3 tools that best fit your topic/students
      • Don’t be territorial
      • Remember that it’s a two-way street
    • “Lack of engagement is one of the biggest problems we have today in getting more students through…college…If we don’t tackle the engagement problem…we’re not going to get more people through the system…And one of the great promises of social media in higher education…is about promoting engagement.”
      - Vineet Madan, Panelist, “The Future of Social Media in Higher Education”
    • Questions?
    • Thanks!
      ajjuliano@gmail.com
      (260) 615.3426
      If you enjoyed this presentation, please recommend me on