0
PRESENTED BY ANTHONY JULIANO                APRIL 13, 2011
HELLO!
SOCIAL NETWORKING,             SOCIAL MEDIA & WEB 2.0                                      INTERACTIVE                    ...
THREE THINGS TO CONSIDER BEFORE DECIDING WHICH    TOOLS YOU’LL USE
WHICH SOCIAL MEDIA TOOL    IS MOST USED BY      THE INC. 500?
TOOLS USED BY INC. 500 - 201080%70%60%50%40%30%20%10%0%      Facebook   Twitter   Blogging   Online video   Message/bullet...
WHICH SOCIAL MEDIATOOL IS CONSIDERED  MOST EFFECTIVE  BY THE INC. 500?
SUCCESS RATES REPORTED                    BY INC. 500 - 2010100%90%80%70%60%50%40%30%20%10% 0%       Online video   Messag...
TAKEAWAYS SOCIAL MEDIA IS USED BY 82% OF  THE INC. 500 SUCCESS RATES ARE HIGH NO ONE TOOL WORKS FOR EVERYONE WHAT’S RI...
WHY DO FACEBOOK        USERS “LIKE” A PAGE? OUT OF OBLIGATION THEY WANT FREEBIES/DISCOUNTS THEY WANT TO CELEBRATE THEIR...
WHAT HAPPENS ON A SUCCESSFUL       FACEBOOK PAGE? THE BRAND POSTS OFTEN ENOUGH TO  STIMULATE CONVERSATION, BUT… MOST OF ...
WHAT DOES THE          AUDIENCE WANT? ANSWERS--FAST UNIQUE, ENGAGING CONTENT INFORMATION AND EDUCATION, NOT  ADVERTISIN...
DISCUSSION BOARDSSOCIAL MEDIA   CONSUMER OPINION               BLOGS               YOUTUBE FACEBOOK               AND THOU...
MAKE IT LESS ABOUT YOU… CUT THE CLUTTER ON YOUR WEBSITE—LESS IS MOREAND MORE ABOUT THEM… ANTICIPATE THEIR NEEDS—WHY DO T...
BEING SOCIALTHE WEB IS CHANGING—AND SOCIAL MEDIAIS AN IMPORTANT PART OF THATTO RESPOND, YOU MUST SET GOALS, UNDERSTANDYOUR...
THANKS!                                AJJULIANO@GMAIL.COM                                        (260) 615.3426IF YOU ENJ...
1. FLICKR/COCKTAIL PARTY AT THE IMPERIAL HOTEL: MARCH 13, 1961 (TOKYO, JAPAN)/TAKOMABIBELOT6. FLICKR/THREE LADIES IN CONVE...
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Being Social* (*With or Without Social Media)
Upcoming SlideShare
Loading in...5
×

Being Social* (*With or Without Social Media)

430

Published on

Presented by Anthony Juliano
April 13, 2011

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
430
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Being Social* (*With or Without Social Media)"

  1. 1. PRESENTED BY ANTHONY JULIANO APRIL 13, 2011
  2. 2. HELLO!
  3. 3. SOCIAL NETWORKING, SOCIAL MEDIA & WEB 2.0 INTERACTIVE WEB 2.0 DIALOGUE USER- SOCIAL MEDIA GENERATEDBLOGS LINKEDINMICROBLOGS SOCIAL MYSPACEPHOTO/VID NETWORKING FACEBOOKSHARING
  4. 4. THREE THINGS TO CONSIDER BEFORE DECIDING WHICH TOOLS YOU’LL USE
  5. 5. WHICH SOCIAL MEDIA TOOL IS MOST USED BY THE INC. 500?
  6. 6. TOOLS USED BY INC. 500 - 201080%70%60%50%40%30%20%10%0% Facebook Twitter Blogging Online video Message/bulletin Podcasting MySpace Foursquare Do not use boards SOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH
  7. 7. WHICH SOCIAL MEDIATOOL IS CONSIDERED MOST EFFECTIVE BY THE INC. 500?
  8. 8. SUCCESS RATES REPORTED BY INC. 500 - 2010100%90%80%70%60%50%40%30%20%10% 0% Online video Message/bulletin Blogging Facebook Twitter Podcasting boards SOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH
  9. 9. TAKEAWAYS SOCIAL MEDIA IS USED BY 82% OF THE INC. 500 SUCCESS RATES ARE HIGH NO ONE TOOL WORKS FOR EVERYONE WHAT’S RIGHT FOR SOMEONE ELSE MAY NOT BE RIGHT FOR YOU
  10. 10. WHY DO FACEBOOK USERS “LIKE” A PAGE? OUT OF OBLIGATION THEY WANT FREEBIES/DISCOUNTS THEY WANT TO CELEBRATE THEIR ASSOCIATION WITH THE BRAND THEY WANT TO BE HEARD THEY WANT TO INTERACT WITH THEIR PEERS THEY WANT INFORMATION/EDUCATION/ENTERTAINMENT
  11. 11. WHAT HAPPENS ON A SUCCESSFUL FACEBOOK PAGE? THE BRAND POSTS OFTEN ENOUGH TO STIMULATE CONVERSATION, BUT… MOST OF THE CONVERSATION IS STARTED BY/HAPPENS AMONG THE AUDIENCE, AND… QUESTIONS ARE ANSWERED PROMPTLY (AND SOMETIMES BY AUDIENCE MEMBERS THEMSELVES)
  12. 12. WHAT DOES THE AUDIENCE WANT? ANSWERS--FAST UNIQUE, ENGAGING CONTENT INFORMATION AND EDUCATION, NOT ADVERTISING AN EXPERIENCE THAT MAKES FANS WANT TO CONNECT WITH EACH OTHERREMEMBER: ON FACEBOOK, YOU DON’T HAVECUSTOMERS, YOU HAVE…
  13. 13. DISCUSSION BOARDSSOCIAL MEDIA CONSUMER OPINION BLOGS YOUTUBE FACEBOOK AND THOUSANDS OF OTHER OPTIONS
  14. 14. MAKE IT LESS ABOUT YOU… CUT THE CLUTTER ON YOUR WEBSITE—LESS IS MOREAND MORE ABOUT THEM… ANTICIPATE THEIR NEEDS—WHY DO THEY VISIT? BE RESPONSIVE TO EMAIL INQUIRIES PROVIDE AN FAQ PAGE OR COMMENT FORM FOR FIELDING CUSTOMER QUESTIONS GIVE CUSTOMERS THE OPPORTUNITY TO SHARE PHOTOS/TIPS AND POST THEM ON YOUR SITE ALLOW CUSTOMERS TO SCHEDULE SERVICE APPOINTMENTS ONLINE CREATE FUN, ENGAGING CONTESTS
  15. 15. BEING SOCIALTHE WEB IS CHANGING—AND SOCIAL MEDIAIS AN IMPORTANT PART OF THATTO RESPOND, YOU MUST SET GOALS, UNDERSTANDYOUR AUDIENCE & ALIGN WITH RESOURCESTHAT MIGHT LEAD YOU TO SOCIAL MEDIA—OR IT MAYJUST MEAN MAKING YOUR WEBSITE MORE SOCIAL
  16. 16. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  17. 17. 1. FLICKR/COCKTAIL PARTY AT THE IMPERIAL HOTEL: MARCH 13, 1961 (TOKYO, JAPAN)/TAKOMABIBELOT6. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM7. FLICKR/TOO LOUD/ROGIRO8. FLICKR/TWINS (PART 1)/NAOMI CAMPBELL9. CONVINCEANDCONVERT.COM13.FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET14. FLICKR/ALAN WOLF/AUDIENCE VISION 202015. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN22. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK25. FLICKR/LOLLAPALOOZAFEST/FANS @ WOLFMOTHER28. FLICKR/COCKTAIL PARTY AT THE IMPERIAL HOTEL: MARCH 13, 1961 (TOKYO, JAPAN)/TAKOMABIBELOT
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×