Being Social* (*With or Without Social Media)

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Presented by Anthony Juliano …

Presented by Anthony Juliano
April 13, 2011

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  • 1. PRESENTED BY ANTHONY JULIANO APRIL 13, 2011
  • 2. HELLO!
  • 3. SOCIAL NETWORKING, SOCIAL MEDIA & WEB 2.0 INTERACTIVE WEB 2.0 DIALOGUE USER- SOCIAL MEDIA GENERATEDBLOGS LINKEDINMICROBLOGS SOCIAL MYSPACEPHOTO/VID NETWORKING FACEBOOKSHARING
  • 4. THREE THINGS TO CONSIDER BEFORE DECIDING WHICH TOOLS YOU’LL USE
  • 5. WHICH SOCIAL MEDIA TOOL IS MOST USED BY THE INC. 500?
  • 6. TOOLS USED BY INC. 500 - 201080%70%60%50%40%30%20%10%0% Facebook Twitter Blogging Online video Message/bulletin Podcasting MySpace Foursquare Do not use boards SOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH
  • 7. WHICH SOCIAL MEDIATOOL IS CONSIDERED MOST EFFECTIVE BY THE INC. 500?
  • 8. SUCCESS RATES REPORTED BY INC. 500 - 2010100%90%80%70%60%50%40%30%20%10% 0% Online video Message/bulletin Blogging Facebook Twitter Podcasting boards SOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH
  • 9. TAKEAWAYS SOCIAL MEDIA IS USED BY 82% OF THE INC. 500 SUCCESS RATES ARE HIGH NO ONE TOOL WORKS FOR EVERYONE WHAT’S RIGHT FOR SOMEONE ELSE MAY NOT BE RIGHT FOR YOU
  • 10. WHY DO FACEBOOK USERS “LIKE” A PAGE? OUT OF OBLIGATION THEY WANT FREEBIES/DISCOUNTS THEY WANT TO CELEBRATE THEIR ASSOCIATION WITH THE BRAND THEY WANT TO BE HEARD THEY WANT TO INTERACT WITH THEIR PEERS THEY WANT INFORMATION/EDUCATION/ENTERTAINMENT
  • 11. WHAT HAPPENS ON A SUCCESSFUL FACEBOOK PAGE? THE BRAND POSTS OFTEN ENOUGH TO STIMULATE CONVERSATION, BUT… MOST OF THE CONVERSATION IS STARTED BY/HAPPENS AMONG THE AUDIENCE, AND… QUESTIONS ARE ANSWERED PROMPTLY (AND SOMETIMES BY AUDIENCE MEMBERS THEMSELVES)
  • 12. WHAT DOES THE AUDIENCE WANT? ANSWERS--FAST UNIQUE, ENGAGING CONTENT INFORMATION AND EDUCATION, NOT ADVERTISING AN EXPERIENCE THAT MAKES FANS WANT TO CONNECT WITH EACH OTHERREMEMBER: ON FACEBOOK, YOU DON’T HAVECUSTOMERS, YOU HAVE…
  • 13. DISCUSSION BOARDSSOCIAL MEDIA CONSUMER OPINION BLOGS YOUTUBE FACEBOOK AND THOUSANDS OF OTHER OPTIONS
  • 14. MAKE IT LESS ABOUT YOU… CUT THE CLUTTER ON YOUR WEBSITE—LESS IS MOREAND MORE ABOUT THEM… ANTICIPATE THEIR NEEDS—WHY DO THEY VISIT? BE RESPONSIVE TO EMAIL INQUIRIES PROVIDE AN FAQ PAGE OR COMMENT FORM FOR FIELDING CUSTOMER QUESTIONS GIVE CUSTOMERS THE OPPORTUNITY TO SHARE PHOTOS/TIPS AND POST THEM ON YOUR SITE ALLOW CUSTOMERS TO SCHEDULE SERVICE APPOINTMENTS ONLINE CREATE FUN, ENGAGING CONTESTS
  • 15. BEING SOCIALTHE WEB IS CHANGING—AND SOCIAL MEDIAIS AN IMPORTANT PART OF THATTO RESPOND, YOU MUST SET GOALS, UNDERSTANDYOUR AUDIENCE & ALIGN WITH RESOURCESTHAT MIGHT LEAD YOU TO SOCIAL MEDIA—OR IT MAYJUST MEAN MAKING YOUR WEBSITE MORE SOCIAL
  • 16. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  • 17. 1. FLICKR/COCKTAIL PARTY AT THE IMPERIAL HOTEL: MARCH 13, 1961 (TOKYO, JAPAN)/TAKOMABIBELOT6. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM7. FLICKR/TOO LOUD/ROGIRO8. FLICKR/TWINS (PART 1)/NAOMI CAMPBELL9. CONVINCEANDCONVERT.COM13.FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET14. FLICKR/ALAN WOLF/AUDIENCE VISION 202015. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN22. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK25. FLICKR/LOLLAPALOOZAFEST/FANS @ WOLFMOTHER28. FLICKR/COCKTAIL PARTY AT THE IMPERIAL HOTEL: MARCH 13, 1961 (TOKYO, JAPAN)/TAKOMABIBELOT