Unassailable<br />Social Media<br />Truths<br />3<br />Anthony Juliano | September 16, 2010<br />
Hello!<br />
1. SOCIAL MEDIA DOESN'T<br />CHANGE <br />THINGS SO MUCH AS IT<br />AMPLIFIES<br />THEM<br />
THE WORSTLINKEDIN RECOMMENDATION OF ALL TIME<br />
IF YOU’RE  GOODAT YOUR JOB, NOT USING SOCIAL MEDIA IS A GREATER RISK THAN USING IT<br />
2. IF YOU THINK ABOUT SOCIAL<br />MEDIA PRIMARILY AS A<br />MARKETING TOOL, <br />YOU'RE MISSING<br />THE POINT<br />
REASONS WHY SOCIAL MEDIA IS ABOUT SO MUCH MORE THAN MARKETING<br />3<br />
1. YOUR CUSTOMERS WANT TO HEAR ABOUT YOU FROM THEIR PEERS, NOT FROM YOU<br />
“One in five social media users say they regularly seek advice from others when purchasing products…”<br />- National Reta...
2. IT'S ABOUT GIVING TO GET –NOT JUST GETTING PAID<br />
“By giving of your expertise, advice and insight through content and conversation…and incentivizing participation and shar...
“You can buy attention (advertising).<br />You can beg for attention from the media (public relations).<br />You can bug p...
3. SOCIAL MEDIA IS BEST USED AS A LISTENING TOOL<br />
3. YOU CAN'T DO IT <br />ALL, BUT<br />YOU PROBABLY SHOULD DO<br />SOMETHING<br />
TOOLS THAT WORK ESPECIALLY WELL FOR PROFESSIONAL SERVICES <br />3<br />
“People are in a different context and mindset when they're in a professional network.” <br />- Dipchand “Deep” Nishar, Li...
“LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouT...
“If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then ...
WHY BLOG?<br />Positions you as a resource<br />A forum for substantive content/ commentary<br />Encourages you to stay cu...
PITFALLS<br /><ul><li>Takes time
Building an audience requires patience
May be necessary to push visitors from another portal (e.g. LinkedIn)—which adds a little labor
A slight learning curve with the technology
Lots of competition for the audience’s attention</li></li></ul><li>Niche<br />social networks<br />
2 MILLION MEMBERS<br />
FINAL<br />THOUGHTS<br />3<br />
HAVE A<br />STRATEGY—<br />AND MAKE IT PART OF YOUR<br />LARGER MARKETING<br />STRATEGY<br />
Marketing strategy<br />Social media strategy<br />LinkedIn strategy<br />
2. MEASUREROI<br />
3. USE SOCIAL MEDIA TO FACILITATEFACE-TO-FACE RELATIONSHIPS<br />
OPPORTUNITIES TO LEARN MORE<br />3<br />
“Who Are Our Customers and Where Are They?”6 wks. (Thu.), starting Sep. 30, 6 – 9 pm$224<br />Social Media for BusinessFri...
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3 Unassailable Social Media Truths

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Even though it seems like social media is ever-changing, here are three things you can rely on--and need to know if you want to understand social media.

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3 Unassailable Social Media Truths

  1. 1. Unassailable<br />Social Media<br />Truths<br />3<br />Anthony Juliano | September 16, 2010<br />
  2. 2. Hello!<br />
  3. 3.
  4. 4. 1. SOCIAL MEDIA DOESN'T<br />CHANGE <br />THINGS SO MUCH AS IT<br />AMPLIFIES<br />THEM<br />
  5. 5.
  6. 6. THE WORSTLINKEDIN RECOMMENDATION OF ALL TIME<br />
  7. 7.
  8. 8. IF YOU’RE GOODAT YOUR JOB, NOT USING SOCIAL MEDIA IS A GREATER RISK THAN USING IT<br />
  9. 9. 2. IF YOU THINK ABOUT SOCIAL<br />MEDIA PRIMARILY AS A<br />MARKETING TOOL, <br />YOU'RE MISSING<br />THE POINT<br />
  10. 10. REASONS WHY SOCIAL MEDIA IS ABOUT SO MUCH MORE THAN MARKETING<br />3<br />
  11. 11. 1. YOUR CUSTOMERS WANT TO HEAR ABOUT YOU FROM THEIR PEERS, NOT FROM YOU<br />
  12. 12. “One in five social media users say they regularly seek advice from others when purchasing products…”<br />- National Retail Federation<br />
  13. 13.
  14. 14. 2. IT'S ABOUT GIVING TO GET –NOT JUST GETTING PAID<br />
  15. 15. “By giving of your expertise, advice and insight through content and conversation…and incentivizing participation and sharing, you both earn trust and grow your network of friends, fans and customers.”<br />- Jason Falls<br />
  16. 16. “You can buy attention (advertising).<br />You can beg for attention from the media (public relations).<br />You can bug people one at a time to get attention (sales).<br />Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.”<br />- David Meerman Scott<br />
  17. 17. 3. SOCIAL MEDIA IS BEST USED AS A LISTENING TOOL<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. 3. YOU CAN'T DO IT <br />ALL, BUT<br />YOU PROBABLY SHOULD DO<br />SOMETHING<br />
  22. 22. TOOLS THAT WORK ESPECIALLY WELL FOR PROFESSIONAL SERVICES <br />3<br />
  23. 23.
  24. 24. “People are in a different context and mindset when they're in a professional network.” <br />- Dipchand “Deep” Nishar, LinkedIn<br />
  25. 25. “LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids...”<br />
  26. 26. “If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.”<br /><ul><li> Lewis Howes, author of LinkedWorking</li></li></ul><li>
  27. 27. WHY BLOG?<br />Positions you as a resource<br />A forum for substantive content/ commentary<br />Encourages you to stay current<br />Improves writing skill<br />Allows for audience response<br />SEO<br />A great way to write a book<br />
  28. 28. PITFALLS<br /><ul><li>Takes time
  29. 29. Building an audience requires patience
  30. 30. May be necessary to push visitors from another portal (e.g. LinkedIn)—which adds a little labor
  31. 31. A slight learning curve with the technology
  32. 32. Lots of competition for the audience’s attention</li></li></ul><li>Niche<br />social networks<br />
  33. 33. 2 MILLION MEMBERS<br />
  34. 34.
  35. 35.
  36. 36. FINAL<br />THOUGHTS<br />3<br />
  37. 37. HAVE A<br />STRATEGY—<br />AND MAKE IT PART OF YOUR<br />LARGER MARKETING<br />STRATEGY<br />
  38. 38. Marketing strategy<br />Social media strategy<br />LinkedIn strategy<br />
  39. 39. 2. MEASUREROI<br />
  40. 40. 3. USE SOCIAL MEDIA TO FACILITATEFACE-TO-FACE RELATIONSHIPS<br />
  41. 41. OPPORTUNITIES TO LEARN MORE<br />3<br />
  42. 42. “Who Are Our Customers and Where Are They?”6 wks. (Thu.), starting Sep. 30, 6 – 9 pm$224<br />Social Media for BusinessFri., Oct. 1, 9 am – 3 pm$112<br />LinkedIn for Professional DevelopmentMon., Oct. 11, 2010, 6 – 9 pm$70<br />
  43. 43. Questions?<br />
  44. 44. Thanks!<br />ajjuliano@gmail.com<br />(260) 615.3426<br />AnthonyJuliano.WordPress.com<br /> If you enjoyed this presentation, please recommend me on<br />
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