3 Unassailable Social Media Truths
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3 Unassailable Social Media Truths

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Even though it seems like social media is ever-changing, here are three things you can rely on--and need to know if you want to understand social media.

Even though it seems like social media is ever-changing, here are three things you can rely on--and need to know if you want to understand social media.

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  • 1. Unassailable
    Social Media
    Truths
    3
    Anthony Juliano | September 16, 2010
  • 2. Hello!
  • 3.
  • 4. 1. SOCIAL MEDIA DOESN'T
    CHANGE
    THINGS SO MUCH AS IT
    AMPLIFIES
    THEM
  • 5.
  • 6. THE WORSTLINKEDIN RECOMMENDATION OF ALL TIME
  • 7.
  • 8. IF YOU’RE GOODAT YOUR JOB, NOT USING SOCIAL MEDIA IS A GREATER RISK THAN USING IT
  • 9. 2. IF YOU THINK ABOUT SOCIAL
    MEDIA PRIMARILY AS A
    MARKETING TOOL,
    YOU'RE MISSING
    THE POINT
  • 10. REASONS WHY SOCIAL MEDIA IS ABOUT SO MUCH MORE THAN MARKETING
    3
  • 11. 1. YOUR CUSTOMERS WANT TO HEAR ABOUT YOU FROM THEIR PEERS, NOT FROM YOU
  • 12. “One in five social media users say they regularly seek advice from others when purchasing products…”
    - National Retail Federation
  • 13.
  • 14. 2. IT'S ABOUT GIVING TO GET –NOT JUST GETTING PAID
  • 15. “By giving of your expertise, advice and insight through content and conversation…and incentivizing participation and sharing, you both earn trust and grow your network of friends, fans and customers.”
    - Jason Falls
  • 16. “You can buy attention (advertising).
    You can beg for attention from the media (public relations).
    You can bug people one at a time to get attention (sales).
    Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.”
    - David Meerman Scott
  • 17. 3. SOCIAL MEDIA IS BEST USED AS A LISTENING TOOL
  • 18.
  • 19.
  • 20.
  • 21. 3. YOU CAN'T DO IT
    ALL, BUT
    YOU PROBABLY SHOULD DO
    SOMETHING
  • 22. TOOLS THAT WORK ESPECIALLY WELL FOR PROFESSIONAL SERVICES
    3
  • 23.
  • 24. “People are in a different context and mindset when they're in a professional network.”
    - Dipchand “Deep” Nishar, LinkedIn
  • 25. “LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids...”
  • 26. “If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.”
    • Lewis Howes, author of LinkedWorking
  • 27. WHY BLOG?
    Positions you as a resource
    A forum for substantive content/ commentary
    Encourages you to stay current
    Improves writing skill
    Allows for audience response
    SEO
    A great way to write a book
  • 28. PITFALLS
    • Takes time
    • 29. Building an audience requires patience
    • 30. May be necessary to push visitors from another portal (e.g. LinkedIn)—which adds a little labor
    • 31. A slight learning curve with the technology
    • 32. Lots of competition for the audience’s attention
  • Niche
    social networks
  • 33. 2 MILLION MEMBERS
  • 34.
  • 35.
  • 36. FINAL
    THOUGHTS
    3
  • 37. HAVE A
    STRATEGY—
    AND MAKE IT PART OF YOUR
    LARGER MARKETING
    STRATEGY
  • 38. Marketing strategy
    Social media strategy
    LinkedIn strategy
  • 39. 2. MEASUREROI
  • 40. 3. USE SOCIAL MEDIA TO FACILITATEFACE-TO-FACE RELATIONSHIPS
  • 41. OPPORTUNITIES TO LEARN MORE
    3
  • 42. “Who Are Our Customers and Where Are They?”6 wks. (Thu.), starting Sep. 30, 6 – 9 pm$224
    Social Media for BusinessFri., Oct. 1, 9 am – 3 pm$112
    LinkedIn for Professional DevelopmentMon., Oct. 11, 2010, 6 – 9 pm$70
  • 43. Questions?
  • 44. Thanks!
    ajjuliano@gmail.com
    (260) 615.3426
    AnthonyJuliano.WordPress.com
    If you enjoyed this presentation, please recommend me on