Mobile and-future-presentation

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Mobile and-future-presentation

  1. 1. Mobile and the Future of News AJ Barrett Briggs Ch 1-5, insights or in-sites
  2. 2. Self Quiz    We know that a technology has become effective when we start __________________________. Every college journalist should have a ______. _____________ focuses community power on a specific project. Examples include finding instances of voting problems or mapping potholes on city streets.  Everyone is a _________________.  _________ is the most popular microblogging service.  Today's journalist simply packs a ____________.
  3. 3. Alphabet soup
  4. 4. Chapter 1   Technology has become effective when we start TAKING IT FOR GRANTED Consider how browsers work... − Request to server, returns page − Info is cached for easy retrieval − Plugins and extensions enhance
  5. 5. More soup  RSS − − Google news, alerts −  My yahoo Other apps, like Flipboard − Hidden from you now, in CMS or file managers − It's what you do when you upload a pic to FB FTP
  6. 6. More soup  HTML − Content − − Why know it? −  Customize WordPress, etc. CSS − Presentation −  W3 CSS ZenGarden XML − Data based, semantic web
  7. 7. Bits, bytes
  8. 8. Implications  Tera, peta, yotta = gotta mean BIG DATA  Larger files in our future −  Cell plan limits vs. retinal displays APIs − The open sourcing of the Web
  9. 9. A Byte more Tech-info  Internet is the biggie − Web, email, FTP, etc. are all parts of the biggie  Servers feed the browsers  URL = web address  IP = a numeric and unique identifier − Surpassed IP and moved to IP2 etc. (growth)
  10. 10. Blogs
  11. 11. Chapter 2  Every college journalist should have a BLOG − Develop community − Facilitate conversation  −  Find credible sources LINK LINK LINK Blogs are hard work − 24-7, frequently update, etc.
  12. 12. Parts  Posts = news − − Body −  Headline Comment area Pages = Static info −  Contact, policies, etc. Sidebars, headers, footers − Timeless or timely − RSS, etc.
  13. 13. To think about...  Find a niche  Go hyperlocal  Make it personal (unique voice)  Online style READ blogs to write blogs − Worthy examples   Techcrunch, HuffPo, Mashable etc. Traffic surpasses Front Page in desirability
  14. 14. Elements of a post  Killer lede  Nut graf  Walkoff  Links  Pullouts − Fact boxes − Summaries − Lists
  15. 15. Terms  Permalink  Trackback  Blogroll
  16. 16. Tips   Loads of good info at the end of the chapter A blog, like any website, shows the user immediately what it's about −  Tagline, site description, etc PPPPPPs − Post, participate, promote (pin), personality, pull (RSS)  Write scan-able  Link, summarize and analyze
  17. 17. Customizing  Jrnl 396 - WordPress  Take your own photos − Or learn about copyright  Electronic Freedom Forum − Screenshots (cmd + shift + 4) − Open clipart library
  18. 18. Collaborative Publishing
  19. 19. Chapter 3   CROWDSOURCING focuses community power on a specific project such as voting problems or mapping potholes. Google Fusion −  A tool to bring a spreadsheet into map or table formats Public Insight Network − Database of sources
  20. 20. Crowdfunding  Spot.US − Deserves a look
  21. 21. Open Source Reporting  Transparency − − Aids credibility − Builds relationships −  Going public with story ideas early and inviting readers to help Builds brand loyalty Downsides − Mass amateurization  Rumor milling
  22. 22. More terms  Beat blogging  Link and other forms of Editor Curation − −  Drudge Storify Pro-Am journalism − iReport   Everyone is a MEDIA OUTLET Citizen Journalism − Neighborhoods, schools = Events, Print $$$
  23. 23. Microblogging
  24. 24. Chapter 4  Breaking news  What's happening NOW −  Mobile distribution and consumption −   In 140 characters or less Popular! TWITTER is the most popular microblogging service Social media is a core competency
  25. 25. Examples abound  Crowdsourcing and citizen journalists − Brought us     Arab Spring Mumbai bombings Twitpics like Sully's plane on the Hudson “Face of” an organization − Colonel Trib − Branding
  26. 26. Discussion points  Does twitter have a place in the courtroom?  Autopilot tweeting − Like “Shovelware” no no no − BE HUMAN    − BE RELEVANT, TIMELY  − Follow Retweet Beware of spambots Inform, instruct, interact, LINK! 80-20 RULE
  27. 27. Terms  DM  RT  @  #  Bitly or other tiny url helpers
  28. 28. Downside  Present Shock − Good read on Politico − http://www.politico.com/magazine/story/2014/01/how − Reacting inhibits us from getting anything done?  Be wary of clutter
  29. 29. Mobile
  30. 30. Chapter 5   Today's journalist simply packs a SMART PHONE The terms mojo and backpacker are falling from use −  Nothing so special about that any more History repeats itself − Major news orgs dropping ball on this   Just as they dropped the ball on Web Shovelphone – yeesh
  31. 31. Growth  http://www.businessinsider.com/what-the-massive-grow  http://www.smartinsights.com/mobile-marketing/mobile  http://www.pewinternet.org/Reports/2013/Cell-Internet  Kind of obvious, yes?
  32. 32. Production  Tips − Close range shooting works  − Camera doesn't always get full picture  − Don't tweet every tiny development Standard for photo is GOOD ENOUGH  − Add words = good reporting still needed Journalism first  − Orientation landscape for videos Immediacy trumps production values Include users mobile sharing, too
  33. 33. Consumption  Think like the mobile user − Wall of text=death  − Headings and other cues Connect users   GPS CoveritLive − Stay basic with information − Keep multimedia small file sizes first  Don't freeze my phone or cost me plan $ − (give me a choice)
  34. 34. Anyone  Smart phone − A few accessory lenses, tripod  Voice type  Add a few apps −  Decent list of these in Briggs but they are always changing Check out sites like Ban.jo − Ustream, Qik, Livestream, etc.
  35. 35. Everyone  Have backup plans  Have backup power supply  Security  Fact check (metadata)
  36. 36. The Future... AJ's crystal ball
  37. 37. On body  Wrist is in again − −  Fad or Future? − − Outlook watch mid 1990s Kapture, a modern audio recorder Needs fashion to attract women? Production vs Consumption  Ideal for micro-consumer − −  Bluetooth dependent vs independent −  Pros-cons of “interruptive” technology (News McNugget) NY Minute, BBC Instafax Not 4G or HD yet – but waterproof Undercover investigative potential − Flipside = privacy
  38. 38.  Smart watch and future of digital news −  http://www.journalism.co.uk/news/smartwatches-and-t Google Glass and journalism − http://www.journalism.co.uk/news/couldgoogle-glass-change-the-face-ofjournalism-/s2/a555596/
  39. 39. On body  Google glass − HuffPo says it's doomed before we even get a chance to try it (a suppressor of communication) − The camera is promising for film and journalism   MORE promising for the porn industry RELATED, ultimately to developments in − CONVERSATIONAL SEARCH  (no keyboard! No mouse!)
  40. 40. Greener  Body heat as a charger  Breathing as a charger  Flexible “sapphire” glass −  Apple's solar charging future Fewer devices requiring power? − Less mouse usage − Keyboards as rollups, addons
  41. 41. Security or Job Insecurity  More new tech        Fingerprint sensors and Touch ID What am I smelling? The beginnings of sixthsense Body enhancement suits VR, augmented reality 3D printing Robotic replacements? − Will Watson write the news stories?   Traditional stories (beginning, middle, end) gone Mashups and endless epics − Game of Thrones, Breaking Bad
  42. 42. Limitations?  Moore's “law” predicted − Doubling of transistors every two years − Some say that thanks to the doubling    redoubling happens faster and faster At first... Some predict we must hit saturation points
  43. 43. Limitations?  Moore's “law” predicted − Doubling of transistors every two years − Some say that thanks to the doubling    redoubling happens faster and faster At first... Some predict we must hit saturation points
  44. 44. Potential problems  EPIC 2015 − WWGD = What will Google do?  − Not googlezon but GoogleSung?  − Why buy NEST? Yet another alliance to ensure profitability IMPORTANT VIDEO  Filter bubble, Eli Pariser, Ted Talks − “the internet is showing us what it thinks we want to see... but not necessarily what we need to see”
  45. 45. Problems?  Has technology killed lasting movements? − −  Would MLK tweet today instead of marching? Tea Party vs Occupy Eyes Everywhere −  Great for CSIs, bad for privacy Data by which we are all known − My ads were from Bank of America   Leading the way with new insights for the future Does this pair with the article or ME?
  46. 46. Problems of ownership  Net Neutrality  The cloud − Who owns what you put there?
  47. 47. Paying for journalism  Disruption = opportunity for entrepreneurship  Examples of new revenue sources − −  Events Services Examples of conflict in the model − Native ads − Paid content − Popularity payments (AdSense)
  48. 48. Money and change  New takes on old institutions − −  Bitcoin Barter Who is the next dinosaur? − −  Brick and mortar Universities Utility companies The News? − EPIC predicted news would become a shallow collection of trivia, rumors, etc.,  because that's what consumers demanded
  49. 49. Money and change  New takes on old institutions − −  Bitcoin Barter Who is the next dinosaur? − −  Brick and mortar Universities Utility companies The News? − EPIC predicted news would become a shallow collection of trivia, rumors, etc.,  because that's what consumers demanded
  50. 50.  Beyond EPIC 2015 − The web exacerbates our communication tendencies    People who are talented and passionate should survive Tasks such as video will continue to be easier to do EPIC attempted to describe us as we are − Cheap and easy distribution has opened publishing − Remix has challenged copyright
  51. 51. Resources  Sites to surf − − Techcrunch −  GigaOm Buzzfeed Ted Talks:    “media with meaning” playlist “our digital lives” playlist “What does the future look like” playlist − −  2014 Predictions Kevin Kelly's “Next 5,000 days of the web” Mark Citron's “And now the real news”

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