In this preserntation we take you through some of the ways anthropologists and the tools of anthropology could help you find new markets, see, feel and think differenlty about your customers and identify nonusers who could use your products and services.

1. Looking for New Market Space? Can an Anthropologist help? Andrea J. Simon PhD Founder and President SAMC

6. Let’s begin helping you see… Andre Rieu

7. Not this

11. What do they find? General Mills Go-Gurt Portable Yogurt Huggies Marriott International plans new layout for hotel lobbies The Business Journal of Phoenix - January 18, 2006 Alcoa Can consumption increase?

15. Client Stories What they thought and what their customers needed were miles apart

17. A current client Watched Doctors and their patients discussing, using and worrying about Coumadin before they then redesigned the protocols to make physicians use it more comfortably and patients feel safer.

18. Point of Purchase Marketers