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Healthcare Innovation: Trends From The Trenches
Re-Branding Your "New" Healthcare System for Changing Times
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Dianne Auger, SVP, Marketing, St. Vincent’s Health Services
The second webinar is a highly informative discussion about branding and re-branding from the perspectives of those going through the challenges of:
- Re-branding their organization
- Internally branding to incorporate new ways of "living the brand"
- Transforming Physician Practices to Corporate Brands
- Protecting the equity of long-established brands
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