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API - Application Programming Interfaces FUEL Conference 2008
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API - Application Programming Interfaces FUEL Conference 2008

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June 2008 - Presented at Carsonified FUEL Conference

June 2008 - Presented at Carsonified FUEL Conference

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API - Application Programming Interfaces FUEL Conference 2008 API - Application Programming Interfaces FUEL Conference 2008 Presentation Transcript

  • Andrew J ScottFounder/CEO, RummbleAPI’s
  • applicationprogramminginterface
  • Using otherpeoples APIsto add valueto your productor serviceBuild your ownAPI for otherpeople touse…
  • mashups
  • doing more with less
  • Radically new approach for Boeing• Reduced capital investmentAccess to outside expertise/IPIncreased quality of end productPolitically good for salesCost advantages
  • YourwebsiteJSONRSSXMLTheir“RESTAPI”Someoneelseswebsite
  • 37 APIs!
  • What are your goals?• Save moneySave timeMore contentCapture more usersIncrease stickinessEnrich service
  • Rummble builds you a personal trust network,and learns who you trust for what things76%32%50%71%84% trusted
  • No searching with Rummble:just instant, personalised, results
  • Save money• Save money
  • More content
  • Capture more users• Capture more users
  • Increase stickiness
  • Using otherpeoples APIsto add valueto your productor serviceBuild your ownAPI for otherpeople touse…
  • Building your own API• Document– Wiki– ..and more documentation• Support– Community– Listen– Respond• Scale– Rate limits– Servers– Support
  • • Vast majority traffic goes through API• Document– Wiki• Support– Community– Listen– Respond• Scale– Rate limits– Servers
  • Future• More APIs• Fewer walled gardens,more dependencies• Talk to your neighbours• APIs build markets
  • Open SocialFriendConnect
  • Rummble API Launch AnnouncementBeta signup for developers, open nowhttp://rummble.mashery.comGoing live 1stJuly 2008
  • Thank you!andrew.scott@rummble.comPersonal Blog urbanhorizon.wordpress.comList of APIs http://tinyurl.com/2fhd9u