API - Application Programming Interfaces FUEL Conference 2008

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June 2008 - Presented at Carsonified FUEL Conference

June 2008 - Presented at Carsonified FUEL Conference

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  • 1. Andrew J ScottFounder/CEO, RummbleAPI’s
  • 2. applicationprogramminginterface
  • 3. Using otherpeoples APIsto add valueto your productor serviceBuild your ownAPI for otherpeople touse…
  • 4. mashups
  • 5. doing more with less
  • 6. Radically new approach for Boeing• Reduced capital investmentAccess to outside expertise/IPIncreased quality of end productPolitically good for salesCost advantages
  • 7. YourwebsiteJSONRSSXMLTheir“RESTAPI”Someoneelseswebsite
  • 8. 37 APIs!
  • 9. What are your goals?• Save moneySave timeMore contentCapture more usersIncrease stickinessEnrich service
  • 10. Rummble builds you a personal trust network,and learns who you trust for what things76%32%50%71%84% trusted
  • 11. No searching with Rummble:just instant, personalised, results
  • 12. Save money• Save money
  • 13. More content
  • 14. Capture more users• Capture more users
  • 15. Increase stickiness
  • 16. Using otherpeoples APIsto add valueto your productor serviceBuild your ownAPI for otherpeople touse…
  • 17. Building your own API• Document– Wiki– ..and more documentation• Support– Community– Listen– Respond• Scale– Rate limits– Servers– Support
  • 18. • Vast majority traffic goes through API• Document– Wiki• Support– Community– Listen– Respond• Scale– Rate limits– Servers
  • 19. Future• More APIs• Fewer walled gardens,more dependencies• Talk to your neighbours• APIs build markets
  • 20. Open SocialFriendConnect
  • 21. Rummble API Launch AnnouncementBeta signup for developers, open nowhttp://rummble.mashery.comGoing live 1stJuly 2008
  • 22. Thank you!andrew.scott@rummble.comPersonal Blog urbanhorizon.wordpress.comList of APIs http://tinyurl.com/2fhd9u