Andrew J ScottFounder/CEO, RummbleAPI’s
applicationprogramminginterface
Using otherpeoples APIsto add valueto your productor serviceBuild your ownAPI for otherpeople touse…
mashups
doing more with less
Radically new approach for Boeing• Reduced capital investmentAccess to outside expertise/IPIncreased quality of end produc...
YourwebsiteJSONRSSXMLTheir“RESTAPI”Someoneelseswebsite
37 APIs!
What are your goals?• Save moneySave timeMore contentCapture more usersIncrease stickinessEnrich service
Rummble builds you a personal trust network,and learns who you trust for what things76%32%50%71%84% trusted
No searching with Rummble:just instant, personalised, results
Save money• Save money
More content
Capture more users• Capture more users
Increase stickiness
Using otherpeoples APIsto add valueto your productor serviceBuild your ownAPI for otherpeople touse…
Building your own API• Document– Wiki– ..and more documentation• Support– Community– Listen– Respond• Scale– Rate limits– ...
• Vast majority traffic goes through API• Document– Wiki• Support– Community– Listen– Respond• Scale– Rate limits– Servers
Future• More APIs• Fewer walled gardens,more dependencies• Talk to your neighbours• APIs build markets
Open SocialFriendConnect
Rummble API Launch AnnouncementBeta signup for developers, open nowhttp://rummble.mashery.comGoing live 1stJuly 2008
Thank you!andrew.scott@rummble.comPersonal Blog urbanhorizon.wordpress.comList of APIs http://tinyurl.com/2fhd9u
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
API - Application Programming Interfaces FUEL Conference 2008
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API - Application Programming Interfaces FUEL Conference 2008

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June 2008 - Presented at Carsonified FUEL Conference

Published in: Technology, Business
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Transcript of "API - Application Programming Interfaces FUEL Conference 2008"

  1. 1. Andrew J ScottFounder/CEO, RummbleAPI’s
  2. 2. applicationprogramminginterface
  3. 3. Using otherpeoples APIsto add valueto your productor serviceBuild your ownAPI for otherpeople touse…
  4. 4. mashups
  5. 5. doing more with less
  6. 6. Radically new approach for Boeing• Reduced capital investmentAccess to outside expertise/IPIncreased quality of end productPolitically good for salesCost advantages
  7. 7. YourwebsiteJSONRSSXMLTheir“RESTAPI”Someoneelseswebsite
  8. 8. 37 APIs!
  9. 9. What are your goals?• Save moneySave timeMore contentCapture more usersIncrease stickinessEnrich service
  10. 10. Rummble builds you a personal trust network,and learns who you trust for what things76%32%50%71%84% trusted
  11. 11. No searching with Rummble:just instant, personalised, results
  12. 12. Save money• Save money
  13. 13. More content
  14. 14. Capture more users• Capture more users
  15. 15. Increase stickiness
  16. 16. Using otherpeoples APIsto add valueto your productor serviceBuild your ownAPI for otherpeople touse…
  17. 17. Building your own API• Document– Wiki– ..and more documentation• Support– Community– Listen– Respond• Scale– Rate limits– Servers– Support
  18. 18. • Vast majority traffic goes through API• Document– Wiki• Support– Community– Listen– Respond• Scale– Rate limits– Servers
  19. 19. Future• More APIs• Fewer walled gardens,more dependencies• Talk to your neighbours• APIs build markets
  20. 20. Open SocialFriendConnect
  21. 21. Rummble API Launch AnnouncementBeta signup for developers, open nowhttp://rummble.mashery.comGoing live 1stJuly 2008
  22. 22. Thank you!andrew.scott@rummble.comPersonal Blog urbanhorizon.wordpress.comList of APIs http://tinyurl.com/2fhd9u

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