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Saerch In Japan ISS09
 

Saerch In Japan ISS09

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Motoko Hunt's presentation about the state of the search in Japan from International Search Summit 09 in London.

Motoko Hunt's presentation about the state of the search in Japan from International Search Summit 09 in London.

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    Saerch In Japan ISS09 Saerch In Japan ISS09 Presentation Transcript

    • Search
in
Japan
 Interna.onal
Search
Summit,
London
 November
19,
2009
 Photos:japantravelinfo.com ©2009
AJPR
LLC


    • MARKET
 94 million 73.4% 75.3% 4% 99% 90% 64% 51% ©2009
AJPR
LLC


    • E‐COMMERCE
 US$35.85billion (Euro24bil / GBP22bil) 54% 31% US$ 7.85billion (Euro5.3bil / GBP4.8bil) ©2009
AJPR
LLC


    • WEB
 31% US$4.5bil 78 million www.yourdomain.co.jp www.yourdomain.jp www.yourdomain.com/ .html www. .com www.yourdomain. ©2009
AJPR
LLC


    • SEARCH
 Vertical Search Engines ©2009
AJPR
LLC


    • MOBILE
 74 million 50% DoCoMo: goo search au – KDDI: Google SoftBank: Yahoo US$1.3billion ©2009
AJPR
LLC


    • SOCIAL
MEDIA
 PC - Mobile 30% 10% Mixi : Gree : MbgaTown = 17mil : 15mil : 15mil ©2009
AJPR
LLC


    • TOOLS
 Keywords Conversion Traffic KPI Multi-lingual ©2009
AJPR
LLC


    • LANGUAGE
 Japanese Roma-ji SEO ©2009
AJPR
LLC


    • KEYWORDS
 Baby Carrier 9900 5500 6600 4400 18100 40500 ©2009
AJPR
LLC


    • TRANSLATION
 ©2009
AJPR
LLC


    • LOCALI’S’ATION
 ©2009
AJPR
LLC


    • MISC.
but
IMPORTANT
   Customer services in Japanese?   Operation hours?   Payment options?   Cancellation policy?   Shipping cost?   Toll free number? ©2009
AJPR
LLC


    • RESOURCES
 Ministry of Internal Affairs and Communications - http://www.soumu.go.jp/english/ Ministry of Economy, Trade and Industry - http://www.meti.go.jp/english/index.html Nielsen Japan - http://jp.en.nielsen.com/site/index.shtml Japan External Trade Organization - http://www.jetro.go.jp/ ©2009
AJPR
LLC


    • Motoko
Hunt:
motoko@ajpr.com
 hUp://www.ajpr.com
 TwiUer:
motokohunt
 THANK
YOU!
 ©2009
AJPR
LLC