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Saerch In Japan ISS09

by Motoko Hunt on Dec 08, 2009

1,090 views

Motoko Hunt's presentation about the state of the search in Japan from International Search Summit 09 in London.

Motoko Hunt's presentation about the state of the search in Japan from International Search Summit 09 in London.

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Saerch In Japan ISS09 — Presentation Transcript

Search in Japan  Interna.onal Search Summit, London  November 19, 2009  Photos:japantravelinfo.com ©2009 AJPR LLC  
MARKET  94 million 73.4% 75.3% 4% 99% 90% 64% 51% ©2009 AJPR LLC  
E‐COMMERCE  US$35.85billion (Euro24bil / GBP22bil) 54% 31% US$ 7.85billion (Euro5.3bil / GBP4.8bil) ©2009 AJPR LLC  
WEB  31% US$4.5bil 78 million www.yourdomain.co.jp www.yourdomain.jp www.yourdomain.com/ .html www. .com www.yourdomain. ©2009 AJPR LLC  
SEARCH  Vertical Search Engines ©2009 AJPR LLC  
MOBILE  74 million 50% DoCoMo: goo search au – KDDI: Google SoftBank: Yahoo US$1.3billion ©2009 AJPR LLC  
SOCIAL MEDIA  PC - Mobile 30% 10% Mixi : Gree : MbgaTown = 17mil : 15mil : 15mil ©2009 AJPR LLC  
TOOLS  Keywords Conversion Traffic KPI Multi-lingual ©2009 AJPR LLC  
LANGUAGE  Japanese Roma-ji SEO ©2009 AJPR LLC  
KEYWORDS  Baby Carrier 9900 5500 6600 4400 18100 40500 ©2009 AJPR LLC  
TRANSLATION  ©2009 AJPR LLC  
LOCALI’S’ATION  ©2009 AJPR LLC  
MISC. but IMPORTANT    Customer services in Japanese?   Operation hours?   Payment options?   Cancellation policy?   Shipping cost?   Toll free number? ©2009 AJPR LLC  
RESOURCES  Ministry of Internal Affairs and Communications - http://www.soumu.go.jp/english/ Ministry of Economy, Trade and Industry - http://www.meti.go.jp/english/index.html Nielsen Japan - http://jp.en.nielsen.com/site/index.shtml Japan External Trade Organization - http://www.jetro.go.jp/ ©2009 AJPR LLC  
Motoko Hunt: motoko@ajpr.com  hUp://www.ajpr.com  TwiUer: motokohunt  THANK YOU!  ©2009 AJPR LLC