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CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013
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CEEDs - Collective Experience of Empathic Data Systems - Dr J Freeman - HCDI seminar 10 May 2013

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Human Centred Design Institute (HCDI) seminar series

Human Centred Design Institute (HCDI) seminar series

Published in: Design
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  • 1. The Collective Experience of Empathic Data Systems© CEEDs Consortium Confidential 2010-2014The CEEDs projectDr Jonathan Freeman, CEEDs ProjectCoordinatorSenior Lecturer, Psychology, Goldsmiths,University of London and Managing Director,i2 media research limitedAn empathicadaptivesystem forconsumers anddesigners -MAY 10th 2013
  • 2. © CEEDs Consortium Confidential 2010-20142CEEDS Partners FP7 FET Human Computer Confluence project September 2010 – August 2014 Consortium comprises 16 partners from 8 European countries 15 leading research centres and universities and And a world-leading white goods manufacturer
  • 3. © CEEDs Consortium Confidential 2010-20143The Problem: Data Deluge Our ability to generate data exceeds ourcapability to understand it
  • 4. © CEEDs Consortium Confidential 2010-20144The CEEDS Project CEEDS is developing an integrated theoretical andtechnological framework that, through the enactive merging ofphysical and virtual sources of stimulation, will delivernovel ways for the on-line perception, creation of andinteraction with massive volumes of data
  • 5. © CEEDs Consortium Confidential 2010-20145Project’s Objectives To build new synthetic reality (SR) systems that allowpeople to consciously experience properties of largedata sets
  • 6. © CEEDs Consortium Confidential 2010-20146How CEEDs works CEEDs is monitoring signals of discoveryor surprise in subconscious processes,when users are experiencing innovative,artistic visualisations of large data sets Where it identifies such signals, CEEDs willuse them to direct users to areas/zonesof potential interest in the visualisations Individuals’ pattern detection anddiscoveries will be augmented by linkingmultiple users together, creating acollective discovery system
  • 7. © CEEDs Consortium Confidential 2010-20147Identify signals of discovery CEEDs measures a range of variables, including users’: heart rate skin conductance eye gaze observable behaviours speech characteristics and brain activity
  • 8. © CEEDs Consortium Confidential 2010-20148CEEDs: uses cases CEEDs comprises one application: experience induction two core use cases: to communicate known meaning with sensitivity to user’s state, including tocomponents of state of which user is not aware to support discovery exploiting recognition of user responses (implicitand explicit) according to user model
  • 9. © CEEDs Consortium Confidential 2010-20149Use Case Implementations CEEDs as an application can be implement across several domainsNeuroscience ArchaeologyHistory Commercial scenarios
  • 10. © CEEDs Consortium Confidential 2010-201410CEEDs for neuroscience The CEEDS Neuroscience application will be a toolfor scientists, who will be able to visualize theintricate brain connectivity (both at the structuraland functional level) and disclose different layersof complexity, test brain models and manipulatethem in real time as well as use this application fordiscovery (e.g. new patterns etc…).
  • 11. © CEEDs Consortium Confidential 2010-201411CEEDs for designers To inform the design of optimised desirable white goods monitoring implicit users’ responses to virtual representations of appliances, specificallywhere users focus attention (gaze direction); delineating products into parts (e.g., handle, display) that are considered satisfactory /unsatisfactory (evaluated against thresholds, e.g. level of satisfaction/posit - negat valence) replacing parts that are: ‘tagged’ as non satisfactory with parts that least match that which were initially presented ‘tagged’ as satisfactory with parts that most match that which were initially presented toidentify whether higher satisfaction reactions can be elicited evaluating implicit responses to replacement parts in an iterative cycle until all componentproduct parts receive optimised satisfaction ratings (if none of the opts reaches thesatisfaction threshold, users can sketch their preference and a similarity search can be run) the recorded implicit/explicit responses of users (as individuals or groups) to the productrange are accessed and reviewed by the product design team who are able to sort theresults (e.g., by level of satisfaction per part/overall product)
  • 12. © CEEDs Consortium Confidential 2010-201412CEEDs for consumers In a commercially oriented scenario, an objective is to explore theuse of CEEDS technologies to allow users to develop CEEDsUniversal Personal Preferences (CUPP). These will contain theexplicit and implicit preferences of users with respect to theirinterests and behaviours. The CUPP will be generated while the userexperiences a CEEDs system. Users can, upon their agreement,make their CUPP file available through their mobile phones andreceived a service more tailored to their history and interests
  • 13. WORKSHOP CHALLENGE (60 min):what can you imagine as other innovative usage scenarios using the CEEDsapproach and core features?DESCRIBE The problem/s you want to solve Innovative solution/s with a descriptive scenario (or a set of scenarios) that illustrate, from theusers perspective, what will be experienced when using the system under various situations(using CEEDs core features)ANSWER What are its key features? When, where and how to use it? Who is it for? (types of users) What are their needs? (problems/possibilities/context of use) What are their requirements? (clear statements of any function, constraint, or other propertythat the system should do/have to satisfy the user needs) (e.g., performance, reliability,usability, security) What are the scientific and engineering challenges to realising the scenarios? How best toaddress the challenges? What are potential monetisation routes for your solution?drawings are welcome
  • 14. © CEEDs Consortium Confidential 2010-201414Thank you!Questions?Jonathan FreemanJ.Freeman@gold.ac.ukwww.goldsmiths.ac.uk/i2/ceeds-project.eu

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