Cities cooperation: the Redis Urbact project

Next on stage...

MANRESACIUTAT DE SIS PORTES Implementation Lab 16 – 18 November 2009

Manresa needs to organize itselfMulti-layered crisis:-loss of jobs in construction and manufacturing-slow strategic re-orientation in SMEs-low levels of trust, high fragmentation-credit crunch-capital is scarce• Current economic strategies are outdated• Policies and actions are ad hoc• PC as symbol for identity crisis and lack of directionSuccessful economic development requires strategic cooperation and action plans

Strategic level: Leaders of City, CTM, Universities, Business Facilitating level Working groups 1) University-industry co-operation 2) City marketing, branding, identity Parc Central 3) Promoting entrepreneurship 4) Retraining redundant workers 5) Targeted SME support for innovation Etc.Each group will have an elected leader, a secretary, and creates an action plan Alignment with and input for strategies of Catalonia Projects and actions

Parc Central - Commercial Strategy, Facilities, innovation networkingProcess and PartnershipsGOOD: Strong support of stakeholders in general … BUT:•Problem: doubt in concrete cooperation between different building owners•Problem: All stakeholders/agents go alone•Problem: No common benefit of all stakeholders togetherRecommendationGive Parc Central of Manresa a specialized profile in one (or more but only a few) disciplines!Involve UPC by giving them the strongest role in defining the extraordinary profile of PC. Give them an extra benefit to be involved in the PC by developing this extraordinary profile and to give the Manresa part of UPC a stronger role in whole Catalonia.

Concrete suggestions / next stepsOrganize an future workshop and develop a shared future vision of UPC and City Council. Agree with UPC on a special profil of Parc Central and a unique facility/laboratory for this profile, which is unique in Spain/Europe.Combine public investments for CTM building with this unique facility/laboratory.Give a special local funding for UPCs most interesting discipline to place it in Manresa. Give local funded space inside Parc Central to UPC. Attract not only UPC administration but especially unique specialists and professors.Attract 2-3 wordbest leaders (personally) of the choosen profile to settle down in Manresa. Offer them best conditions (money, landowning, network)Promote entrepreneurship with funding for students of both universities. Create a special outsourcing program for companies and experienced employeers in Manresa and Spain to „come home“ and start the own business in Parc Central.

Identity of the Parc CentralProblem: Doubt to have enough critical mass (knowledge workers) for the parcProblem: international relations quite poorProblem: too close to Barcelona (talents go to BCN and rest of world)What is competitive advantage compared to 20 other parcs?Why to go with my company to Manresa PC?RecommendationEstablish Manresa as “Best Side of Barcelona/Catalonia”. Economic crisis gives chanceto offer lowest fees in order to approach people, students, professors, employees from allover spanish speaking world.Establish Manresa Parc Central as entering gate to Europe for Spanish speakingcompanies in world. Attract international, spanish speaking companies and students byestablishing the one European parc with the best price/value – proposition! (low prices forliving, but great environment, great labs and a lot of sun!)

Concrete suggestions / next stepsBring all stakeholders together in a new organization. Every stakeholder should bring in own money for common strategic and marketing projects.Establish a “Best side of Barcelona” marketing strategy, which promotes cheap prices and good value nearby Barcelona to foreigners.Make an international marketing campaign for spanish speaking companies and students. Take chance to use international contacts of IASP, UPC, Microsoft and other companies…)Make Manresa inhabitants proud of its knowledge property and culture! Organize science festivals, OpenDoors-Nights and cooperations with local newspapers to report about Manresa Science.Develop a brand of “technological parc” among all the science parks. This parc is not only about research but production as well.

Urban planning observationsIdentity and connectivity issues are most important • Geographic centre of Catalunya • People do not trust in the values of the city and the area • What does Manresa stand for (industrial, commercial, nature?) • Manresa underestimates itself • Montserrat is the background picture of a city with high potential • Good products, but lack of good market • River front, green areas etc. • Plans for PC are exchangeable, could be anywhere • People do not know much about the project

Observations• Connectivity is not structured, the crucial problem, lacks on every scale• Distances for pedestrians, bicyclists to far (especially to and fro the centre)• Public transport is poor• Surrounding streets are a barrier• In PC not enough critical mass for different functions• The greater Manresa area provides enough potential for better public transport• A designed process is not visible• Who is leading?

Suggestions L&P T K S H&C HThe city of six gates

SuggestionsThe city of six gates• Landmark• Promotion• Branding• Citizen‘s competition• Architectural competition

SuggestionsPublic transport

SuggestionsPublic transport• Renewal of existing tracks• Re-organisation• Creating a spine• Tram/bus

SuggestionsE-bike

SuggestionsE-bike• Scattered all over the city• Docking stations• Combine with spine

SuggestionsRiverfront

SuggestionsRiver Front• Commercial area• Leisure and pleasure area• Gastronomy• Combined with inner city CA• Attractive escalator/elevator

SuggestionsEls Dolors

SuggestionsEls Dolors• Mixed use area• Residential and business• Extention of the existing cityfabric• „City goes towards PC“

SuggestionsPorosity

SuggestionsPorosity• Road is a barrier• Build over/build under• Fresh air supply• People support• Animal support

SuggestionsLandscape development

SuggestionsLandscape development• Sharpen the exsiting greenbelt plan• Platform with neighboringcommunities - benefits versusegoism• Dealing with potentials for acommon effort• Find a „Champion“• Enterprise for a „greater“Manresa

SuggestionsPC - Restructuring

SuggestionsPC - Restructuring• Make it unique• Brilliant architecture/Landmark• Food market for localproducts• Multifunctionality• Open to the channel• Central square and not „culde sac spine“

Suggestions L&P T K S H&C HSummary

THANK YOU!MOLTES GRACIES!

Cities cooperation: the Redis Urbact project

by Alain Jorda on Oct 01, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Cities cooperation: the Redis Urbact project — Presentation Transcript