You can create andjoin communitiesbased on commoninterests.Find a niche relatedto your industry, andbuild a community offollowers.Could be some futurelink opportunitieshere!
Search engines reward quality content. What is quality content measured by? Users engaging with brand on social media, and engaging with content through social widgets.Data from Searchmetrics
AuthorRankmeasures thereputation andauthority of contentacross the web.Authors now havethe opportunity tobuild up theircredibility, andultimately theirAuthorRank, bypublishing highquality content. Graphic from Mike Arnesen
Have unnatural links?Google now offers a‘disavow links’ tool inWebmaster Tools.
Mobile search isgaining momentum.A study fromBusiness Insiderindicates there were835-million smartphone users in 2011,and global Internetusage is expected todouble by the year2015.