By Adrian Joeng
I.D 1363364
25 May 2009

Welcome to my
fitness industry
analysis...my old
management
consulting
partner, Peter
Griffin, will be
sharing with you
a bit of facts
about the fitness
industry in New
Zealand...So let’s
get started...

First off, it looks like Stewie
has something to say...
WHY WOULD AN
INCOMPETENT FOOL
LIKE YOURSELF BE
INTERESTED IN THE
NEW ZEALAND
FITNESS INDUSTRY?
WELL, YOU ARE
READING THIS ARE
YOU NOT? YES YOU!
SO LISTEN UP...

It’s time for the international Thanks Joe. The fitness industry is
news report. It has been one of the largest leading industries
reported that the New in New Zealand, and the number of
Zealand’s fitness industry gym members are increasing at an
turns over more than $250 estimated 5 to 10 percent per year.
million per annum. Quite a New Zealand currently has the
substantial amount for such a seventh highest population of gym
small country. Now to you membership owners in the world.
Rita.

I’m quite lazy at the
moment...so heres the
crazy monkey to tell you January!!!
about January’s signups.
Grrr...Gym membership
signups...grrr...In
January...grrr...has a ten
percent higher rate of
increase...grrr...than any
other month...grrr...

Aww Heath, I
WHAT THE just liked your
HELL??? WHO performance
ARE YOU??? GET in Brokeback
OUT OF THE Mountain...
SHOWER YOU Can I get an
FAT LARD!!! autograph?
WHAT DO YOU
THINK THIS IS?
A GAY FILM???

Hey Lois, I had a little
incident with Heath
Ledger the other day...and
he called me a fat lard. Am Aww Peter,
I really that fat? It says in honey...You’re fine the
this newspaper that way you are...and did
obesity is one of the you try to get Heath’s
biggest issues in New autograph while he
Zealand. Those guys spend was in the shower?
up to $303 million a year Aww Peter not
on obesity related again...remember what
diseases...jeez...looks like happened when you
the U.S ain’t the only ones tried to get George
eh? Michael’s autograph?

You imbecile!!!
You’re running
the wrong way!!!
???????
I’ll show em’! New
Zealand may have
the seventh highest
Yo
rate of obesity in
dude...
the world, but I
Wrong
know I’m doing my
Way!!!
country a favour by
getting active...and
football is the way
to do it!

I must admit, these
new gym programs for
101...102...103...104...105...
children are amazing.
Curse...you...orange...haired...
Haha, at least I’m not one
bafoon...I...will...see...the...
of the 8.3 percent of obese
end...of...you...soon...enough!!!
kids in New Zealand. Now
that would be a problem
wouldn’t it? God, I look
stunning in underwear.

Well Brian, it just so happens they
have. Now that parents are worrying
about their children developing
obesity, these gyms are establishing a
new clientele. It’s heading towards a
global trend. Even Club Physical in
New Zealand has 69 children under
14 already signed up. See Brian...I
did my research for once.
Ahh...Stewie, why
do you look like
Arnold
Schwarzenegger?
I’m guessing Motion
Fitness and Town
Sports have already
released their child
activity programs?
Well, you’ve
certainly taken care
of your likelihood of
developing obesity.

We are back with more international Thanks Joe. Telecom has already launched a
news. It appears that large New program called ‘Balance’ that includes a gym
Zealand companies such as Telecom membership package at all YMCA centres in
and Comvita are offering wellness the city of Auckland. The programs are
programs to its staff to keep them proving to be effective, as the majority of
more active and healthy in the work Telecom’s employess continue to attend even
place. I just wish our bloody after the program package expired. On-site
company would care just as much as gyms are also being incorporated into
those New Zealand companies do. companies such as Mercury energy, which
Now to you Rita. indicates that the fitness industry is
expanding in different ways.

So what have you learned from our little
journey with Peter? (and a bitta Stewie)...
Well, We know from the 2 news
reporters that the fitness industry is
successful, turning over $250 million a
year.
After Peter’s little awkward scenario,
we find out that $303 million is spent on
obesity alone. Not to mention NZ having
the seventh highest rate of obesity in
the world.
Stewie boasted that his over-bulked
body was because of gyms targeting
children as new members both in
America and NZ.
In general, wellness programs are a
good thing.
If you were looking to expand your gym
franchise to New Zealand, would you do it???
Well................

I RECOMMEND THAT YOU DO!!!
Industry turnover of $250 million a
year? Obesity crisis in need of help?
More children being targetted as new
members? More working class New
Zealanders getting fit because of
wellness programs? YOU MUST BE
CRAZY NOT TO CONSIDER THESE
FACTORS!!!
There is plenty of opportunity to
open a new gym franchise here...all
you gotta do is....DO IT!!! PLAN,
SETTLE, ADVERTISE ATTRACT!!!
IT’S YOUR CALL!!!
DO IT AND DO IT FAST!!!

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