Alt Distribution

Slide 1: Alt Distribution Putting feeds, aggregation and social networking to work Anthony Moor Deputy Managing Editor/Interactive The Dallas Morning News amoor@dallasnews.com

Slide 2: Changing perceptions about content • Distribution is not a guarantee • Presentation is separating from content • Content is atomizing • Users are engaging in feedthink vs. package think • We can ‘Edit the Web,’ not just our sites – Everything we play with this afternoon can be used to aggregate content from elsewhere onto your sites: What goes out can also come in

Slide 3: Let’s ping our network • tweet • farked • vlogosphere • TrackBack • dooced • folksonomy • tagging • feed reader • Pownce • tag cloud • RSS • SMS • blogroll • blidget

Slide 4: E-mail • Subject lines very important • Reporting – Improve open rates – Subscribe to email news from • Next-gen email services competitors – By search term • Dissemination – Custom locality – Take advantage of the most popular activity on the Internet – Reach workers where they’re focused – the inbox

Slide 5: RSS Feeds • NOLA.com • Reporting • Bloglines – Follow niche news feeds or ‘sit’ on a search query on your beat • FeedDemon • Dissemination • NewsGator – Offer content for distribution to • My Yahoo other sites • Feedburner – Enable subscription services • Sit on a feed – The tool for feeding widgets

Slide 6: Blogs • Technorati • Reporting • Ice Rocket – Speed research on a subject • Tagging & categorization – Follow blog niches on your beat – Create a source network • TrackBacks • Dissemination • Beat Blogging – Target your post by tagging it – Link your blogs to the conversation taking place online – Create niches within niche blogs

Slide 7: Mobile • Text alerts (SMS) • Reporting • Short codes – Subscribe to text alerts from competitors • Location-based services • Dissemination • AP’s Mobile News Network – Get on a new platform – Send short alerts to a mobile network – Tailor information to exactly where the user is

Slide 8: Microblogging • Twitter • Reporting • Jaiku – ‘Listen’ to what’s happening • Pownce • Dissemination • +TinyURL – Send short alerts to a network of followers on whatever platform • +TwitterFone (beta) they choose

Slide 9: Multimedia platforms • YouTube • Flickr • iTunes

Slide 10: iTunes

Slide 11: iTunes

Slide 12: Multimedia platforms • YouTube • Reporting • Flickr – ‘See’ what’s happening • iTunes • Dissemination – Distribute content on the ‘go to’ platforms – Enable subscription services

Slide 13: Social networking sites • facebook • Reporting • MySpace – ‘Listen’ to what’s happening • LinkedIn – Aggregate or join a group – Learn information from personal • Ning Web pages • Dissemination – Send news out to a network of ‘friends’

Slide 14: Social Recommendations • Digg • Reporting • Yahoo! Buzz – Find out what the ‘crowd’ thinks is interesting right now • Newsvine • Dissemination • Google Trends – Enlist your audience in voting • Not so social recommendations your stories higher on the Net – Drudge – Fark

Slide 15: Widgets • Social widgets • Reporting • Desktop widgets – Discover new tools to follow news on your beat • Widgetbox • Dissemination • Yahoo Pipes – Reach an audience that may not be interested in news as told the traditional way – Take advantage of the viral nature of social widgets

Slide 16: Aggregation • Sphere • NYT’s Blogrunner • dallasnews.com • STLToday.com

Slide 17: Who’s gonna do all this stuff? • It sounds like an ‘audience acquisition manager’ • Is it a newsroom Web editor? • Is it an interactive department producer? • Is it a marketing department professional? • Is it a circulation representative? (Is there an FTE you can steal in the questions asked above?)

Slide 18: Discussion http://www.slideshare.net/ajmoor