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Five Common Challenges to Starting and Maintaining a Blog <ul><li>And how you can overcome them </li></ul>1
OVERVIEW OF PRESENTATION <ul><li>Benefits of Blogging </li></ul><ul><li>What a Blog Is NOT </li></ul><ul><li>Five Common C...
THE BENEFITS OF BLOGGING <ul><li>Improve your search engine rankings </li></ul><ul><li>Provide meaningful insight to who y...
WHAT A BLOG IS NOT <ul><li>A place for rants and raves </li></ul><ul><li>A replacement for offline efforts </li></ul><ul><...
COMMON CHALLENGES <ul><li>“ I don’t have anything to write about!” </li></ul><ul><li>~Narrow topics/themes based on passio...
COMMON CHALLENGES <ul><li>“ I don’t have time to write!” </li></ul><ul><li>~Be consistent </li></ul><ul><li>~Diversify the...
SAMPLE BLOGGING SCHEDULE 7 Plot on a 30 day calendar and pay attention to themes and events that may alter this schedule. ...
COMMON CHALLENGES <ul><li>“ I’m not going to have any readers.” </li></ul><ul><li>~Make it easy to read and share </li></u...
COMMON CHALLENGES <ul><li>“ How will I know this is worth it anyway?” </li></ul><ul><li>Set up tangible measures for yours...
COMMON CHALLENGES <ul><li>“ This technology is way over my head!” </li></ul><ul><li>~Choosing a platform is mainly about p...
BLOGS TO GET YOU STARTED <ul><li>Nonprofit.alltop.com </li></ul><ul><li>Individual Public Service Bloggers </li></ul><ul><...
CONTACT  <ul><li>Allison Jones </li></ul><ul><li>----- </li></ul><ul><li>social media | social justice | millenial leaders...
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Five Common Challenges in Blogging and How to Overcome Them

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Transcript of "Five Common Challenges in Blogging and How to Overcome Them"

  1. 1. Five Common Challenges to Starting and Maintaining a Blog <ul><li>And how you can overcome them </li></ul>1
  2. 2. OVERVIEW OF PRESENTATION <ul><li>Benefits of Blogging </li></ul><ul><li>What a Blog Is NOT </li></ul><ul><li>Five Common Challenges </li></ul><ul><li>Blogs to Get You Started </li></ul>2
  3. 3. THE BENEFITS OF BLOGGING <ul><li>Improve your search engine rankings </li></ul><ul><li>Provide meaningful insight to who you are </li></ul><ul><li>Establish yourself as a thought leader in your field </li></ul><ul><li>Build a stronger network </li></ul><ul><li>Increase opportunities for professional development </li></ul>3
  4. 4. WHAT A BLOG IS NOT <ul><li>A place for rants and raves </li></ul><ul><li>A replacement for offline efforts </li></ul><ul><li>A monologue </li></ul><ul><li>A tool for everyone </li></ul>4
  5. 5. COMMON CHALLENGES <ul><li>“ I don’t have anything to write about!” </li></ul><ul><li>~Narrow topics/themes based on passion, expertise, audience, and goals </li></ul><ul><li>~Read and engage other blogs in your field </li></ul><ul><li>~Start with smaller posts </li></ul><ul><li>Resource: Choosing topics for your next blog post </li></ul><ul><li>http://www.problogger.net/archives/2008/08/14/how-to-choose-a-topic-for-your-next-blog-post/ </li></ul>5
  6. 6. COMMON CHALLENGES <ul><li>“ I don’t have time to write!” </li></ul><ul><li>~Be consistent </li></ul><ul><li>~Diversify the kinds of posts you write </li></ul><ul><li>~Use other forms of social media for presence </li></ul><ul><li>~Do multiple posts at once </li></ul><ul><li>~Schedule posts ahead of time </li></ul><ul><li>Resource: 6 ways to constantly produce quality blog content </li></ul><ul><li>http://www.socialmediaexaminer.com/6-ways-to-constantly-produce-quality-blog-content/ </li></ul>6
  7. 7. SAMPLE BLOGGING SCHEDULE 7 Plot on a 30 day calendar and pay attention to themes and events that may alter this schedule. Type of Post Type of Content Frequency Tasks Required Interview ~Young social change leader ~Thought leader 1x/month ~Generating list of potential interviews and questions related to their position and interest Recap/Review ~Events ~Resources 1x/month News/Notes ~Interesting links 2x/month Guest posts ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Criteria for participation? ~Contacting people for involvement Editorials ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Staying on top of events/issues ~Blocking out time to write
  8. 8. COMMON CHALLENGES <ul><li>“ I’m not going to have any readers.” </li></ul><ul><li>~Make it easy to read and share </li></ul><ul><li>~Participate in or start blog related projects </li></ul><ul><li>~Market your blog </li></ul><ul><li>~Link to your work and the work of others </li></ul><ul><li>Resource: 19 tips for increasing traffic to your blog </li></ul><ul><li>http://www.socialmediaexaminer.com/19-tips-for-driving-traffic-to-your-blog/ </li></ul>8
  9. 9. COMMON CHALLENGES <ul><li>“ How will I know this is worth it anyway?” </li></ul><ul><li>Set up tangible measures for yourself based on personal branding goals </li></ul><ul><li>~Professional opportunities to speak or consult </li></ul><ul><li>~Retweets or shares of posts </li></ul><ul><li>~Connections you make offline </li></ul><ul><li>Resource: The Journalist’s Guide to Maximizing Social Media ROI http://mashable.com/2009/12/02/personal-social-media-roi/ </li></ul>9
  10. 10. COMMON CHALLENGES <ul><li>“ This technology is way over my head!” </li></ul><ul><li>~Choosing a platform is mainly about personal preference </li></ul><ul><li>~Play around but start small </li></ul><ul><li>~Free online tutorials </li></ul><ul><li>Resource: Blog basics for beginners http://www.blogbasics.com/beginner-tutorials.php </li></ul>10
  11. 11. BLOGS TO GET YOU STARTED <ul><li>Nonprofit.alltop.com </li></ul><ul><li>Individual Public Service Bloggers </li></ul><ul><ul><li>rosettathurman.com | nonprofit and social justice leadership </li></ul></ul><ul><ul><ul><li>http://www.rosettathurman.com/2010/06/32-nonprofit-philanthropy-blogs-written-by-people-of-color/ </li></ul></ul></ul><ul><ul><li>blackgivesback.com | philanthropy </li></ul></ul><ul><ul><li>beth.typepad.com | social media and technology </li></ul></ul><ul><ul><li>createquity.com | art and social justice </li></ul></ul><ul><ul><li>joannejacobs.com | education </li></ul></ul><ul><li>The Art of Blogging </li></ul><ul><ul><li>Problogger.com | http://www.problogger.net/how-to-write-great-blog-content/ | http://www.problogger.net/archives/category/31-days-to-building-a-better-blog/ </li></ul></ul><ul><ul><li>Menwithpens.com </li></ul></ul>11 Want more? Look at the links/blogroll sections of these blogs!
  12. 12. CONTACT <ul><li>Allison Jones </li></ul><ul><li>----- </li></ul><ul><li>social media | social justice | millenial leadership </li></ul><ul><li>http://www.allisonj.org </li></ul><ul><li>[email_address] </li></ul>12
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