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Five Common Challenges in Blogging and How to Overcome Them
 

Five Common Challenges in Blogging and How to Overcome Them

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    Five Common Challenges in Blogging and How to Overcome Them Five Common Challenges in Blogging and How to Overcome Them Presentation Transcript

    • Five Common Challenges to Starting and Maintaining a Blog
      • And how you can overcome them
      1
    • OVERVIEW OF PRESENTATION
      • Benefits of Blogging
      • What a Blog Is NOT
      • Five Common Challenges
      • Blogs to Get You Started
      2
    • THE BENEFITS OF BLOGGING
      • Improve your search engine rankings
      • Provide meaningful insight to who you are
      • Establish yourself as a thought leader in your field
      • Build a stronger network
      • Increase opportunities for professional development
      3
    • WHAT A BLOG IS NOT
      • A place for rants and raves
      • A replacement for offline efforts
      • A monologue
      • A tool for everyone
      4
    • COMMON CHALLENGES
      • “ I don’t have anything to write about!”
      • ~Narrow topics/themes based on passion, expertise, audience, and goals
      • ~Read and engage other blogs in your field
      • ~Start with smaller posts
      • Resource: Choosing topics for your next blog post
      • http://www.problogger.net/archives/2008/08/14/how-to-choose-a-topic-for-your-next-blog-post/
      5
    • COMMON CHALLENGES
      • “ I don’t have time to write!”
      • ~Be consistent
      • ~Diversify the kinds of posts you write
      • ~Use other forms of social media for presence
      • ~Do multiple posts at once
      • ~Schedule posts ahead of time
      • Resource: 6 ways to constantly produce quality blog content
      • http://www.socialmediaexaminer.com/6-ways-to-constantly-produce-quality-blog-content/
      6
    • SAMPLE BLOGGING SCHEDULE 7 Plot on a 30 day calendar and pay attention to themes and events that may alter this schedule. Type of Post Type of Content Frequency Tasks Required Interview ~Young social change leader ~Thought leader 1x/month ~Generating list of potential interviews and questions related to their position and interest Recap/Review ~Events ~Resources 1x/month News/Notes ~Interesting links 2x/month Guest posts ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Criteria for participation? ~Contacting people for involvement Editorials ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Staying on top of events/issues ~Blocking out time to write
    • COMMON CHALLENGES
      • “ I’m not going to have any readers.”
      • ~Make it easy to read and share
      • ~Participate in or start blog related projects
      • ~Market your blog
      • ~Link to your work and the work of others
      • Resource: 19 tips for increasing traffic to your blog
      • http://www.socialmediaexaminer.com/19-tips-for-driving-traffic-to-your-blog/
      8
    • COMMON CHALLENGES
      • “ How will I know this is worth it anyway?”
      • Set up tangible measures for yourself based on personal branding goals
      • ~Professional opportunities to speak or consult
      • ~Retweets or shares of posts
      • ~Connections you make offline
      • Resource: The Journalist’s Guide to Maximizing Social Media ROI http://mashable.com/2009/12/02/personal-social-media-roi/
      9
    • COMMON CHALLENGES
      • “ This technology is way over my head!”
      • ~Choosing a platform is mainly about personal preference
      • ~Play around but start small
      • ~Free online tutorials
      • Resource: Blog basics for beginners http://www.blogbasics.com/beginner-tutorials.php
      10
    • BLOGS TO GET YOU STARTED
      • Nonprofit.alltop.com
      • Individual Public Service Bloggers
        • rosettathurman.com | nonprofit and social justice leadership
          • http://www.rosettathurman.com/2010/06/32-nonprofit-philanthropy-blogs-written-by-people-of-color/
        • blackgivesback.com | philanthropy
        • beth.typepad.com | social media and technology
        • createquity.com | art and social justice
        • joannejacobs.com | education
      • The Art of Blogging
        • Problogger.com | http://www.problogger.net/how-to-write-great-blog-content/ | http://www.problogger.net/archives/category/31-days-to-building-a-better-blog/
        • Menwithpens.com
      11 Want more? Look at the links/blogroll sections of these blogs!
    • CONTACT
      • Allison Jones
      • -----
      • social media | social justice | millenial leadership
      • http://www.allisonj.org
      • [email_address]
      12