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Five Common Challenges in Blogging and How to Overcome Them
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Five Common Challenges in Blogging and How to Overcome Them

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  • 1. Five Common Challenges to Starting and Maintaining a Blog
    • And how you can overcome them
    1
  • 2. OVERVIEW OF PRESENTATION
    • Benefits of Blogging
    • What a Blog Is NOT
    • Five Common Challenges
    • Blogs to Get You Started
    2
  • 3. THE BENEFITS OF BLOGGING
    • Improve your search engine rankings
    • Provide meaningful insight to who you are
    • Establish yourself as a thought leader in your field
    • Build a stronger network
    • Increase opportunities for professional development
    3
  • 4. WHAT A BLOG IS NOT
    • A place for rants and raves
    • A replacement for offline efforts
    • A monologue
    • A tool for everyone
    4
  • 5. COMMON CHALLENGES
    • “ I don’t have anything to write about!”
    • ~Narrow topics/themes based on passion, expertise, audience, and goals
    • ~Read and engage other blogs in your field
    • ~Start with smaller posts
    • Resource: Choosing topics for your next blog post
    • http://www.problogger.net/archives/2008/08/14/how-to-choose-a-topic-for-your-next-blog-post/
    5
  • 6. COMMON CHALLENGES
    • “ I don’t have time to write!”
    • ~Be consistent
    • ~Diversify the kinds of posts you write
    • ~Use other forms of social media for presence
    • ~Do multiple posts at once
    • ~Schedule posts ahead of time
    • Resource: 6 ways to constantly produce quality blog content
    • http://www.socialmediaexaminer.com/6-ways-to-constantly-produce-quality-blog-content/
    6
  • 7. SAMPLE BLOGGING SCHEDULE 7 Plot on a 30 day calendar and pay attention to themes and events that may alter this schedule. Type of Post Type of Content Frequency Tasks Required Interview ~Young social change leader ~Thought leader 1x/month ~Generating list of potential interviews and questions related to their position and interest Recap/Review ~Events ~Resources 1x/month News/Notes ~Interesting links 2x/month Guest posts ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Criteria for participation? ~Contacting people for involvement Editorials ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Staying on top of events/issues ~Blocking out time to write
  • 8. COMMON CHALLENGES
    • “ I’m not going to have any readers.”
    • ~Make it easy to read and share
    • ~Participate in or start blog related projects
    • ~Market your blog
    • ~Link to your work and the work of others
    • Resource: 19 tips for increasing traffic to your blog
    • http://www.socialmediaexaminer.com/19-tips-for-driving-traffic-to-your-blog/
    8
  • 9. COMMON CHALLENGES
    • “ How will I know this is worth it anyway?”
    • Set up tangible measures for yourself based on personal branding goals
    • ~Professional opportunities to speak or consult
    • ~Retweets or shares of posts
    • ~Connections you make offline
    • Resource: The Journalist’s Guide to Maximizing Social Media ROI http://mashable.com/2009/12/02/personal-social-media-roi/
    9
  • 10. COMMON CHALLENGES
    • “ This technology is way over my head!”
    • ~Choosing a platform is mainly about personal preference
    • ~Play around but start small
    • ~Free online tutorials
    • Resource: Blog basics for beginners http://www.blogbasics.com/beginner-tutorials.php
    10
  • 11. BLOGS TO GET YOU STARTED
    • Nonprofit.alltop.com
    • Individual Public Service Bloggers
      • rosettathurman.com | nonprofit and social justice leadership
        • http://www.rosettathurman.com/2010/06/32-nonprofit-philanthropy-blogs-written-by-people-of-color/
      • blackgivesback.com | philanthropy
      • beth.typepad.com | social media and technology
      • createquity.com | art and social justice
      • joannejacobs.com | education
    • The Art of Blogging
      • Problogger.com | http://www.problogger.net/how-to-write-great-blog-content/ | http://www.problogger.net/archives/category/31-days-to-building-a-better-blog/
      • Menwithpens.com
    11 Want more? Look at the links/blogroll sections of these blogs!
  • 12. CONTACT
    • Allison Jones
    • -----
    • social media | social justice | millenial leadership
    • http://www.allisonj.org
    • [email_address]
    12

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