Blogging And Your Career

BLOGGING AND YOUR CAREER The Basics and Benefits of Being a Blogger

OVERVIEW OF PRESENTATION
Benefits
What a Blog Is NOT
Basics
Special Features
Strategies
Resources

THE BENEFITS OF BLOGGING
Improve your search engine rankings
Provide meaningful insight to who you are
Establish yourself as a thought leader in the field
Build a stronger network
Increase opportunities for professional development

WHAT A BLOG IS NOT
A place for rants and raves
A replacement for offline efforts
A monologue
A tool for everyone

BLOGGING BASICS
A simple way to publish text and images
An automated system that displays comments
A place for readers to post comments

BLOGGING: SPECIAL FEATURES
Include audio or video
Individual links to each post (permalink) and links showing who linked to you (trackback)
Tags: categories for each post
Blogroll: list of other blogs you read
Widgets: websites that are within your blog in a small format

KEY STRATEGIES FOR BLOGGING
Know why you are blogging
Devote time to it
Participate in the blogosphere
Develop “killer content”
Market your blog
Be authentic
Tag your posts
Release control
Engage readers

RESOURCES
Alltop.com
Art.alltop.com, nonprofit.alltop.com, career.alltop.com
Michele Martin, Bamboo Project michelemartin.typepad.com
Problogger.com

CONTACT
Allison Jones
Writer ~ Advocate ~ Educator
entrylevelliving.wordpress.com
[email_address]

Blogging And Your Career

by Allison Jones

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