An Ecosystem Approach To Social Media - ZAAZ's 21 Slides

An Ecosystem Approachto Social Media(crap  fertilizer)
Aaron Louie
ZAAZ

Me
Graphic Designer
Biologist
Psychologist
Web Developer
Librarian
User Experience Designer
Urban Farmer

This kind of farming
Photo: Kristen Shuyler via Flickr

Not this kind of farming
Photo: Andrew Stawarz via Flickr

Resources  Food  $$
Photo: noiseburst via Flickr

Dust Bowl
Photo: Wikipedia

Ecosystem Science
to the rescue
Photo: backpackphotography via Flickr

Ecosystem
Complex
Interdependent
Organisms
Resources
Relationships
A Simplified Food Web for the Northwest Atlantic
David Lavigne, Natural Sciences and Engineering Research Council

Rules of Healthy Ecosystems
Everything that eats is eaten.
Everything that dies decomposes.
Everything that poops fertilizes.
Diagram: Mindfully.org

Poop
Loop

This kind of farm
Photo: Robbi Baba via Flickr

Not this kind of farm
Photo: Andrew Stawarz via Flickr

WTF?Social Media?

If you treat social media like this…
Photo: noiseburst via Flickr

…you’re treating customers like this
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Art: ~AdoC via deviantART

Social Media is an Ecosystem
Complex
Interdependent
People
Content
Relationships

The Healthy Social Media Ecosystem
Every user type produces.
Everything that is produced has an audience.
Value-less content is decomposed into valuable information: i.e. analytics, market intelligence.

Social Media poop
Outdated content
Unanswered questions
Inactive profiles
Flame wars
Astroturf

Value
Loop

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Value Web
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