An Ecosystem Approach To Social Media - ZAAZ's 21 Slides

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Aaron Louie talks about the importance of loops in ecosystems and social media strategy.

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An Ecosystem Approach To Social Media - ZAAZ's 21 Slides

  1. 1. An Ecosystem Approachto Social Media(crap  fertilizer)<br />Aaron Louie<br />ZAAZ<br />
  2. 2. Me<br />Graphic Designer<br />Biologist<br />Psychologist<br />Web Developer<br />Librarian<br />User Experience Designer<br />Urban Farmer<br />
  3. 3. This kind of farming<br />Photo: Kristen Shuyler via Flickr<br />
  4. 4. Not this kind of farming<br />Photo: Andrew Stawarz via Flickr<br />
  5. 5. Resources  Food  $$<br />Photo: noiseburst via Flickr<br />
  6. 6. Dust Bowl<br />Photo: Wikipedia<br />
  7. 7. Ecosystem Science<br />to the rescue<br />Photo: backpackphotography via Flickr<br />
  8. 8. Ecosystem<br />Complex<br />Interdependent<br />Organisms<br />Resources<br />Relationships<br />A Simplified Food Web for the Northwest Atlantic<br />David Lavigne, Natural Sciences and Engineering Research Council<br />
  9. 9. Rules of Healthy Ecosystems<br />Everything that eats is eaten.<br />Everything that dies decomposes.<br />Everything that poops fertilizes.<br />Diagram: Mindfully.org<br />
  10. 10. Poop<br />Loop<br />
  11. 11. This kind of farm<br />Photo: Robbi Baba via Flickr<br />
  12. 12. Not this kind of farm<br />Photo: Andrew Stawarz via Flickr<br />
  13. 13. WTF?Social Media?<br />
  14. 14. If you treat social media like this…<br />Photo: noiseburst via Flickr<br />
  15. 15. …you’re treating customers like this<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />
  16. 16. Art: ~AdoC via deviantART<br />
  17. 17. Social Media is an Ecosystem<br />Complex<br />Interdependent<br />People<br />Content<br />Relationships<br />
  18. 18. The Healthy Social Media Ecosystem<br />Every user type produces.<br />Everything that is produced has an audience.<br />Value-less content is decomposed into valuable information: i.e. analytics, market intelligence.<br />
  19. 19. Social Media poop<br />Outdated content<br />Unanswered questions<br />Inactive profiles<br />Flame wars<br />Astroturf<br />
  20. 20. Value<br />Loop<br />
  21. 21. $<br />$<br />Value Web<br />$<br />$<br />$<br />$<br />

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