unFundraising IoFNC 2011

unFundraisingthe age of raising money by letting others ask for it
AJ Leon
@ajleon
www.misfit-inc.com
www.ajleon.me

case study: Global Hope Network International
project: Ola Nagele Village in Kenya
budget: 250 usd
timeline: 2 weeks
equipment: kodak zi8, camera, cell & usb modem
goals: real time content build community fund Ola Nagele village

the end of the beginning
youtube is the second largest search engine
2.5 billion photos uploaded each month to Facebook.
1 billion videos served by YouTube in one day
The fastest growing segment on Facebook is females between 55-65.
27.3 million tweets sent per day

the future of fundraising understandandimplement
art of digital storytelling
blogger outreach
experiential philanthropy

3 ways to tell a story
blogging photos video
If you don’t blog, you don’t exist.

macro your organization’s story
human story
micro your project’s story

The future of giving will be about the project level.

We don’t want to help organisations, we want to help humans.

how to tell a goodstory?
compelling + visual media + Real Time

Case Study
who is telling the story?
Abdi Kassim
the Village Journalist

the good
document progress in real time

the good

the bad

TRUTH goes a long way

blogger outreach
the evolution of influence

analogue world … we were retailers

digital world …we need to be wholesalers

Jennifer McKinney
Mother of 5
Lives in Minnesota
Occupation: Mommy Blogger
Value as an End User: $50 max per month
Value as a Retailer: 250,000 readers per month

Case Study

the power of geeks
65 blog posts
over 5,000 pictures uploaded
41 videos uploaded
12 real time qik videos
5,250 interactions on facebook
Over 1,200 tweets about the project
Over 600,000views

rethink influence

Every project should start with this question …
“which blogger can we team up with?”

allow supporters to be part of the story
Join Extended Village

worst idea ever = click a donate button

live video GoToMeeting calls with the village

village funded
in 3 hours
$72,000
with a budget of $250
one free tumblr blog
one mommy blogger
and an easy way for people to join the story

org tip
deep not wide

org tip
allow room to experiment
or
fail
don’t follow the leader

blogger outreach

AJ Leon
@ajleon
www.misfit-inc.com
www.ajleon.me

www.misfit-inc.com/nonprofits

http://www.scoop.it	34
http://www.nfpvoice.com	13
http://givinginadigitalworld.org	2
http://www.slideshare.net	1
http://storify.com	1
http://paper.li	1
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http://www.linkedin.com	1

unFundraising IoFNC 2011

by AJ Leon on Jul 06, 2011

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