unFundraising   IoFNC 2011
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unFundraising IoFNC 2011






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  • BIG IDEA: How thinking small has changed the game.
  • Using the real time web to empower people in developing countries to tell their story. Creating a simple way follow and help.
  • Work of GHNI – TCD – water, food, income, wellness and education. Ola Nagele forgotten people Innovation comes from the bottom
  • The Wild West of Social media. Shiny Toy Syndrome.
  • Only 3 ways of telling stories online. Facebook & Twitter are not storytelling platforms – Distribution Channels
  • You are telling 2 stories at ALL timesMacro – what you do Micro – what you are doing (project level)
  • Micro Story of GHNI - Ola Nagele Village Blog*Tip to great micro stories – Never let your organization get in the way of a great story
  • 3 essential elements to a great story. Compelling, Visual Media & Real Time
  • Story of Abdi – Village JournalistLocal working with NGO Make it easy: unlocked G1 on 3g network
  • No PR or Marketing filter
  • Architecture of any tribe.
  • Back to our case study. Influencer or Blogger Outreach
  • In 14 days all this content was created. The world knows about the so called ‘forgotten’ people.
  • Just click a stupid donate button
  • Invitation to become a part of something bigger. Relationship orientated donation.
  • Go DEEP not WIDE.
  • THINK SMALL The doctrine of unremarkable average. Digital Space moves to fast for benchmarking.

unFundraising   IoFNC 2011 unFundraising IoFNC 2011 Presentation Transcript

  • unFundraisingthe age of raising money by letting others ask for it
    AJ Leon
  • case study: Global Hope Network International
    project: Ola Nagele Village in Kenya
    budget: 250 usd
    timeline: 2 weeks
    equipment: kodak zi8, camera, cell & usb modem
    goals: real time content build community fund Ola Nagele village
  • the end of the beginning
    youtube is the second largest search engine
    2.5 billion photos uploaded each month to Facebook.
    1 billion  videos served by YouTube in one day
    The fastest growing segment on Facebook is females between 55-65.
    27.3 million tweets sent per day
  • the future of fundraising understandandimplement
    art of digital storytelling
    blogger outreach
    experiential philanthropy
  • art of digital storytelling
  • 3 ways to tell a story
    blogging photos video
    If you don’t blog, you don’t exist.
  • macro your organization’s story
    human story
    micro your project’s story
  • The future of giving will be about the project level.
  • Why?
  • We don’t want to help organisations, we want to help humans.
  • how to tell a goodstory?
    compelling + visual media + Real Time
  • Case Study
    who is telling the story?
    Abdi Kassim
    the Village Journalist
  • the good
    document progress in real time
  • the good
  • the good
  • the bad
  • the bad
  • the bad
  • TRUTH goes a long way
  • blogger outreach
    the evolution of influence
  • analogue world … we were retailers
  • digital world …we need to be wholesalers
  • Jennifer McKinney
    Mother of 5
    Lives in Minnesota
    Occupation: Mommy Blogger
    Value as an End User: $50 max per month
    Value as a Retailer: 250,000 readers per month
  • Case Study
  • the power of geeks
    65 blog posts
    over 5,000 pictures uploaded
    41 videos uploaded
    12 real time qik videos
    5,250 interactions on facebook
    Over 1,200 tweets about the project
    Over 600,000views
  • rethink influence
  • Every project should start with this question …
    “which blogger can we team up with?”
  • experiential philanthropy
    allow supporters to be part of the story
    Join Extended Village
  • worst idea ever = click a donate button
  • live video GoToMeeting calls with the village
  • village funded
    in 3 hours
    with a budget of $250
    one free tumblr blog
    one mommy blogger
    and an easy way for people to join the story
  • org tip
    deep not wide
  • org tip
    allow room to experiment
    don’t follow the leader
  • art of digital storytelling
    blogger outreach
    experiential philanthropy
  • AJ Leon
  • www.misfit-inc.com/nonprofits