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Influencer Outreach
the evolution of influence
retailers vs. wholesalers
3 Types of users
followers follow.
click a button
fans       cheer.
share your story
comment on your work
Influencersmove.
Find your Influencers
Look in yourCurrent community
Who Retweets & Mentions you?                        make a                       twitter list
Analyze their communitydoes the community represent those who would beinterested in your micro story
Twitter search: hunger
Send out a Survey or poll    survey monkey or twitpoll
Make A Meaningful Connection     Before you ask for anything
Jeff picked up the phone
Jennifer McKinneyMother of 5Lives in MinnesotaOccupation: Mommy BloggerValue as an End User: $50 max per monthValue as a R...
Case Study
Power of a phone call              1.2 million             impressions                                      41 videos     ...
rethink influence
Every project should start    with this question …“which influencer can we team up with?”
What about you?
Influencer outreach
Influencer outreach
Influencer outreach
Influencer outreach
Influencer outreach
Influencer outreach
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Influencer outreach

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Transcript of "Influencer outreach"

  1. 1. Influencer Outreach
  2. 2. the evolution of influence
  3. 3. retailers vs. wholesalers
  4. 4. 3 Types of users
  5. 5. followers follow.
  6. 6. click a button
  7. 7. fans cheer.
  8. 8. share your story
  9. 9. comment on your work
  10. 10. Influencersmove.
  11. 11. Find your Influencers
  12. 12. Look in yourCurrent community
  13. 13. Who Retweets & Mentions you? make a twitter list
  14. 14. Analyze their communitydoes the community represent those who would beinterested in your micro story
  15. 15. Twitter search: hunger
  16. 16. Send out a Survey or poll survey monkey or twitpoll
  17. 17. Make A Meaningful Connection Before you ask for anything
  18. 18. Jeff picked up the phone
  19. 19. Jennifer McKinneyMother of 5Lives in MinnesotaOccupation: Mommy BloggerValue as an End User: $50 max per monthValue as a Retailer: 250,000 readers per month
  20. 20. Case Study
  21. 21. Power of a phone call 1.2 million impressions 41 videos uploaded 12 real time qik videos 5,250 over 5,000 pictures interactions on uploaded facebook Over 1,200 tweets about the project
  22. 22. rethink influence
  23. 23. Every project should start with this question …“which influencer can we team up with?”
  24. 24. What about you?
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