What is good design

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How do you define "good design?" Is it something designed to last? How do you balance form and function without purpose? If you believe in design thinking as a strategy platform, defining "good design" is essential to the conversation.

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  • I appreciate the dive into Design Thinking, while exploring Ideation, Fluid Intelligence, Handling Ambiguity, Decreeing Patterns, and Contrarianism. It gave me a more solid structure through which to describe my brain/thought process(es) to my coworkers! Some of the slides are hard to follow without the presenter but I liked the content a lot.
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What is good design

  1. 1. What is Good Design?Wednesday, January 2, 2013
  2. 2. Wednesday, January 2, 2013
  3. 3. What is good design?Wednesday, January 2, 2013
  4. 4. Wednesday, January 2, 2013
  5. 5. Which of these do you consider to be better design?Wednesday, January 2, 2013
  6. 6. Which of these do you consider to be better design?Wednesday, January 2, 2013
  7. 7. Wednesday, January 2, 2013
  8. 8. Wednesday, January 2, 2013
  9. 9. « Form »Wednesday, January 2, 2013
  10. 10. « Form » « Function »Wednesday, January 2, 2013
  11. 11. « Form » « Function » « Intention »Wednesday, January 2, 2013
  12. 12. What’s happening? The information in a daily NY Times newspaper is equal to what one 17th century person was exposed to in a lifetime. Media consumption study by Ipsos shows us we are creating more time in our day, 43 hours in a 24 hour day. Do you text when you drive? Do you have your television on while you’re on your computer?Wednesday, January 2, 2013
  13. 13. Is it still possible to reach people? E N V I R O N M E N T/ W E B S I T E FA C I L I T I E S RADIO ADS TRADE S H OWS PA C K A G I N G P U B L I C I T Y/ ARTICLES P O D CASTS P RODUCTS / S ERVICES MAGA Z I N E VE H ICLES BRAND ADS NAMES WR ITTE N ORDER LANG UAG E E-MAI L FORMS VI S UAL LANG UAG E VIDEO N E W S PA P E R P O D CASTS ADS SPOKEN SALE S LANG UAG E C ATA LO G SALES REPS C U S TO M E R SEARCH L I T E R AT U R E S UPPORT ENGINES S TAT I O N E RY C O NTRACTS B LO G S TV ADS D I R E CT N EWS LETTE R B O O KS MAI L MAGA Z I N E OUTDOOR ADSWednesday, January 2, 2013
  14. 14. What’s happening? We are bombarded with over 5,000 messages a day and only ONE percent get through. (One political ad this election) A study by Yankelovich estimated we (as consumers) believe only 4 percent of commercial messages. that’s 96 percent distrust. We (as consumers) are more sophisticated marketers, we’re advancing nearly as fast as the marketing people who try to reach us. We know what you’re trying to do.Wednesday, January 2, 2013
  15. 15. Let’s do the math, and carry the one. This means in an average month we’re confronted with 150,000 brand messages. 1,500 hundred actually get through to us, we hear them. And, if I do some simple math, if we only trust four percent of those, that’s 60 messages per month. We don’t trust the message your sending.Wednesday, January 2, 2013
  16. 16. 2 TRUSTED MESSAGES GET THROUGH, PER DAY.Wednesday, January 2, 2013
  17. 17. WE NEED Trust AND, WE ARE MORE LIKELY TO TRUST THE DESIGNED EXPERIENCEWednesday, January 2, 2013
  18. 18. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort.Wednesday, January 2, 2013
  19. 19. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR MEAN TO YOU?Wednesday, January 2, 2013
  20. 20. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS?Wednesday, January 2, 2013
  21. 21. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  22. 22. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? AND HOW ABOUT CONSTRUCTION? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  23. 23. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? AND HOW ABOUT CONSTRUCTION? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  24. 24. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? AND HOW ABOUT CONSTRUCTION? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  25. 25. Design an engaging experience and don’t let it be forgotten.Wednesday, January 2, 2013
  26. 26. Design is everywhere, if we spend the time to think about it, we can improve it.Wednesday, January 2, 2013
  27. 27. Wednesday, January 2, 2013
  28. 28. See beyond Mickey, because we are all making experience design decisions.Wednesday, January 2, 2013
  29. 29. Design Thinking : Building a Culture - Ideation - Fluid Intelligence - Handling Ambiguity - Discerning Patterns - ContrarianismWednesday, January 2, 2013
  30. 30. Ideation The word after Innovation, transformation.Wednesday, January 2, 2013
  31. 31. Ideation Everyone can be creative, yes even accountants can use a notebook. Visual, isn’t that what artists do? Like what? metaphor this and simile that Physical things, make the intangible, tangible Disciplines v capacities, inspire me, pleaseWednesday, January 2, 2013
  32. 32. Physical things, make the intangible, tangibleWednesday, January 2, 2013
  33. 33. Physical things, make the intangible, tangibleWednesday, January 2, 2013
  34. 34. Wednesday, January 2, 2013
  35. 35. Prototype VideoWednesday, January 2, 2013
  36. 36. Fluid intelligence Fluid like ice or water?Wednesday, January 2, 2013
  37. 37. Fluid Intelligence Generalists, not specialists Curious minds, are easily distracted by shiny objects. Problems solvers, passion has a dark side to manage. Bending the rules, like criminals with a “get out of jail free” card. Young minds, uncluttered and curious at any real age.Wednesday, January 2, 2013
  38. 38. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  39. 39. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  40. 40. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  41. 41. Wednesday, January 2, 2013
  42. 42. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  43. 43. Handling Ambiguity When was the last time someone you know used the word innovation?Wednesday, January 2, 2013
  44. 44. Handling Ambiguity Picture this, what did you mean by that word? Be uncomfortable, discard the security blanket. Boundaries are good, unless you stay within them? Clarity in time, doesn’t mean clarity now but certainly soon. It means something, as there are opportunities to create clarity.Wednesday, January 2, 2013
  45. 45. Wednesday, January 2, 2013
  46. 46. Wednesday, January 2, 2013
  47. 47. Wednesday, January 2, 2013
  48. 48. Wednesday, January 2, 2013
  49. 49. Boundaries are good, unless you stay within them.Wednesday, January 2, 2013
  50. 50. It means something, as there are opportunities to design in meaning.Wednesday, January 2, 2013
  51. 51. It means something, as there are opportunities to design in meaning.Wednesday, January 2, 2013
  52. 52. Discerning Patterns Did you see it or observe it?Wednesday, January 2, 2013
  53. 53. Discerning Patterns What’s here, easy; seeing what’s missing is the trick. Intuition intelligence High IQs may not always apply. Four eyeballs or, never less than two intuitive observers. Out of context, and you are out of oxygen.Wednesday, January 2, 2013
  54. 54. Intuition intelligence, high IQs may not always apply. Credit: Capsule, 2007Wednesday, January 2, 2013
  55. 55. Wednesday, January 2, 2013
  56. 56. Wednesday, January 2, 2013
  57. 57. HOW DO WE DO IT RIGHT?Wednesday, January 2, 2013
  58. 58. Wednesday, January 2, 2013
  59. 59. Contrarianism Are you a virus or just an occasion cold?Wednesday, January 2, 2013
  60. 60. Contrarianism Saying it, okay; put it into behaviors and now you’re fired. Be a champion, for something worth championing. Do you just believe, or is it something else? Caring for your words, support them visually and use them deliberatelyWednesday, January 2, 2013
  61. 61. Saying it, okay put it into behaviors and now you’re fired.Wednesday, January 2, 2013
  62. 62. Saying it, okay put it into behaviors and now you’re fired.Wednesday, January 2, 2013
  63. 63. Be a champion, for something worth championing.Wednesday, January 2, 2013
  64. 64. Caring for your words, 171,476 words in current use, how many new brands, businesses, products are launched each year? SETU: Hindi for bridge, connection. The chair for the places in between work and home.Wednesday, January 2, 2013
  65. 65. Be uncomfortable, discard the security blanket.Wednesday, January 2, 2013
  66. 66. It means something, as there are opportunities to design in meaning.Wednesday, January 2, 2013
  67. 67. Credit: Capsule, 2007Wednesday, January 2, 2013
  68. 68. Consider all senses, they exist for a reasonWednesday, January 2, 2013
  69. 69. Consider all senses, they exist for a reasonWednesday, January 2, 2013
  70. 70. When will Apple launch the iContact? PHOTOS: University of Washington | Courtesy of Babak A. ParvizWednesday, January 2, 2013
  71. 71. Hearing aid or auditory advantage? ‘corona’ by tangerineWednesday, January 2, 2013
  72. 72. How long has it been since you’ve acquired a taste?Wednesday, January 2, 2013
  73. 73. Wednesday, January 2, 2013
  74. 74. Wednesday, January 2, 2013
  75. 75. Wednesday, January 2, 2013
  76. 76. Jank or Swank? When design goes wrong, what happens?Wednesday, January 2, 2013
  77. 77. Jank or Swank? When design goes wrong, what happens?Wednesday, January 2, 2013
  78. 78. Wednesday, January 2, 2013
  79. 79. Clients Brown-Forman HoMedics Byerlys Kenmore Capital One Medtronic Cargill Minnesota Thunder Caribou Coffee Nestea Craftsman Red Wing Shoes Edens & Avant Schwinn Fiserv Insurance Solutions SmartWool Fisher-Price Target Herman Miller US Bank Honeywell Wells FargoWednesday, January 2, 2013

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