What is good design

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How do you define "good design?" Is it something designed to last? How do you balance form and function without purpose? If you believe in design thinking as a strategy platform, defining "good …

How do you define "good design?" Is it something designed to last? How do you balance form and function without purpose? If you believe in design thinking as a strategy platform, defining "good design" is essential to the conversation.

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  • 1. What is Good Design?Wednesday, January 2, 2013
  • 2. Wednesday, January 2, 2013
  • 3. What is good design?Wednesday, January 2, 2013
  • 4. Wednesday, January 2, 2013
  • 5. Which of these do you consider to be better design?Wednesday, January 2, 2013
  • 6. Which of these do you consider to be better design?Wednesday, January 2, 2013
  • 7. Wednesday, January 2, 2013
  • 8. Wednesday, January 2, 2013
  • 9. « Form »Wednesday, January 2, 2013
  • 10. « Form » « Function »Wednesday, January 2, 2013
  • 11. « Form » « Function » « Intention »Wednesday, January 2, 2013
  • 12. What’s happening? The information in a daily NY Times newspaper is equal to what one 17th century person was exposed to in a lifetime. Media consumption study by Ipsos shows us we are creating more time in our day, 43 hours in a 24 hour day. Do you text when you drive? Do you have your television on while you’re on your computer?Wednesday, January 2, 2013
  • 13. Is it still possible to reach people? E N V I R O N M E N T/ W E B S I T E FA C I L I T I E S RADIO ADS TRADE S H OWS PA C K A G I N G P U B L I C I T Y/ ARTICLES P O D CASTS P RODUCTS / S ERVICES MAGA Z I N E VE H ICLES BRAND ADS NAMES WR ITTE N ORDER LANG UAG E E-MAI L FORMS VI S UAL LANG UAG E VIDEO N E W S PA P E R P O D CASTS ADS SPOKEN SALE S LANG UAG E C ATA LO G SALES REPS C U S TO M E R SEARCH L I T E R AT U R E S UPPORT ENGINES S TAT I O N E RY C O NTRACTS B LO G S TV ADS D I R E CT N EWS LETTE R B O O KS MAI L MAGA Z I N E OUTDOOR ADSWednesday, January 2, 2013
  • 14. What’s happening? We are bombarded with over 5,000 messages a day and only ONE percent get through. (One political ad this election) A study by Yankelovich estimated we (as consumers) believe only 4 percent of commercial messages. that’s 96 percent distrust. We (as consumers) are more sophisticated marketers, we’re advancing nearly as fast as the marketing people who try to reach us. We know what you’re trying to do.Wednesday, January 2, 2013
  • 15. Let’s do the math, and carry the one. This means in an average month we’re confronted with 150,000 brand messages. 1,500 hundred actually get through to us, we hear them. And, if I do some simple math, if we only trust four percent of those, that’s 60 messages per month. We don’t trust the message your sending.Wednesday, January 2, 2013
  • 16. 2 TRUSTED MESSAGES GET THROUGH, PER DAY.Wednesday, January 2, 2013
  • 17. WE NEED Trust AND, WE ARE MORE LIKELY TO TRUST THE DESIGNED EXPERIENCEWednesday, January 2, 2013
  • 18. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort.Wednesday, January 2, 2013
  • 19. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR MEAN TO YOU?Wednesday, January 2, 2013
  • 20. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS?Wednesday, January 2, 2013
  • 21. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  • 22. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? AND HOW ABOUT CONSTRUCTION? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  • 23. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? AND HOW ABOUT CONSTRUCTION? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  • 24. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? AND HOW ABOUT CONSTRUCTION? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  • 25. Design an engaging experience and don’t let it be forgotten.Wednesday, January 2, 2013
  • 26. Design is everywhere, if we spend the time to think about it, we can improve it.Wednesday, January 2, 2013
  • 27. Wednesday, January 2, 2013
  • 28. See beyond Mickey, because we are all making experience design decisions.Wednesday, January 2, 2013
  • 29. Design Thinking : Building a Culture - Ideation - Fluid Intelligence - Handling Ambiguity - Discerning Patterns - ContrarianismWednesday, January 2, 2013
  • 30. Ideation The word after Innovation, transformation.Wednesday, January 2, 2013
  • 31. Ideation Everyone can be creative, yes even accountants can use a notebook. Visual, isn’t that what artists do? Like what? metaphor this and simile that Physical things, make the intangible, tangible Disciplines v capacities, inspire me, pleaseWednesday, January 2, 2013
  • 32. Physical things, make the intangible, tangibleWednesday, January 2, 2013
  • 33. Physical things, make the intangible, tangibleWednesday, January 2, 2013
  • 34. Wednesday, January 2, 2013
  • 35. Prototype VideoWednesday, January 2, 2013
  • 36. Fluid intelligence Fluid like ice or water?Wednesday, January 2, 2013
  • 37. Fluid Intelligence Generalists, not specialists Curious minds, are easily distracted by shiny objects. Problems solvers, passion has a dark side to manage. Bending the rules, like criminals with a “get out of jail free” card. Young minds, uncluttered and curious at any real age.Wednesday, January 2, 2013
  • 38. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  • 39. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  • 40. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  • 41. Wednesday, January 2, 2013
  • 42. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  • 43. Handling Ambiguity When was the last time someone you know used the word innovation?Wednesday, January 2, 2013
  • 44. Handling Ambiguity Picture this, what did you mean by that word? Be uncomfortable, discard the security blanket. Boundaries are good, unless you stay within them? Clarity in time, doesn’t mean clarity now but certainly soon. It means something, as there are opportunities to create clarity.Wednesday, January 2, 2013
  • 45. Wednesday, January 2, 2013
  • 46. Wednesday, January 2, 2013
  • 47. Wednesday, January 2, 2013
  • 48. Wednesday, January 2, 2013
  • 49. Boundaries are good, unless you stay within them.Wednesday, January 2, 2013
  • 50. It means something, as there are opportunities to design in meaning.Wednesday, January 2, 2013
  • 51. It means something, as there are opportunities to design in meaning.Wednesday, January 2, 2013
  • 52. Discerning Patterns Did you see it or observe it?Wednesday, January 2, 2013
  • 53. Discerning Patterns What’s here, easy; seeing what’s missing is the trick. Intuition intelligence High IQs may not always apply. Four eyeballs or, never less than two intuitive observers. Out of context, and you are out of oxygen.Wednesday, January 2, 2013
  • 54. Intuition intelligence, high IQs may not always apply. Credit: Capsule, 2007Wednesday, January 2, 2013
  • 55. Wednesday, January 2, 2013
  • 56. Wednesday, January 2, 2013
  • 57. HOW DO WE DO IT RIGHT?Wednesday, January 2, 2013
  • 58. Wednesday, January 2, 2013
  • 59. Contrarianism Are you a virus or just an occasion cold?Wednesday, January 2, 2013
  • 60. Contrarianism Saying it, okay; put it into behaviors and now you’re fired. Be a champion, for something worth championing. Do you just believe, or is it something else? Caring for your words, support them visually and use them deliberatelyWednesday, January 2, 2013
  • 61. Saying it, okay put it into behaviors and now you’re fired.Wednesday, January 2, 2013
  • 62. Saying it, okay put it into behaviors and now you’re fired.Wednesday, January 2, 2013
  • 63. Be a champion, for something worth championing.Wednesday, January 2, 2013
  • 64. Caring for your words, 171,476 words in current use, how many new brands, businesses, products are launched each year? SETU: Hindi for bridge, connection. The chair for the places in between work and home.Wednesday, January 2, 2013
  • 65. Be uncomfortable, discard the security blanket.Wednesday, January 2, 2013
  • 66. It means something, as there are opportunities to design in meaning.Wednesday, January 2, 2013
  • 67. Credit: Capsule, 2007Wednesday, January 2, 2013
  • 68. Consider all senses, they exist for a reasonWednesday, January 2, 2013
  • 69. Consider all senses, they exist for a reasonWednesday, January 2, 2013
  • 70. When will Apple launch the iContact? PHOTOS: University of Washington | Courtesy of Babak A. ParvizWednesday, January 2, 2013
  • 71. Hearing aid or auditory advantage? ‘corona’ by tangerineWednesday, January 2, 2013
  • 72. How long has it been since you’ve acquired a taste?Wednesday, January 2, 2013
  • 73. Wednesday, January 2, 2013
  • 74. Wednesday, January 2, 2013
  • 75. Wednesday, January 2, 2013
  • 76. Jank or Swank? When design goes wrong, what happens?Wednesday, January 2, 2013
  • 77. Jank or Swank? When design goes wrong, what happens?Wednesday, January 2, 2013
  • 78. Wednesday, January 2, 2013
  • 79. Clients Brown-Forman HoMedics Byerlys Kenmore Capital One Medtronic Cargill Minnesota Thunder Caribou Coffee Nestea Craftsman Red Wing Shoes Edens & Avant Schwinn Fiserv Insurance Solutions SmartWool Fisher-Price Target Herman Miller US Bank Honeywell Wells FargoWednesday, January 2, 2013