An Experience Design Philosophy

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Design with a big D, from the perspective of the entire human experience interacting with a brand. Have you thought about the experience you've designed for your customers / consumers / shoppers / clients? What moments are contributing to enhanced engagement, sales and perhaps loyalty?

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An Experience Design Philosophy

  1. 1. An Experience Design PhilosophyWednesday, January 2, 2013
  2. 2. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort.Wednesday, January 2, 2013
  3. 3. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR MEAN TO YOU?Wednesday, January 2, 2013
  4. 4. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS?Wednesday, January 2, 2013
  5. 5. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  6. 6. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? AND HOW ABOUT CONSTRUCTION? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  7. 7. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? AND HOW ABOUT CONSTRUCTION? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  8. 8. Thoughtfully Design an Experience Designed to engage, entertain, educate, inspire or any other worthy effort. WHAT DOES THIS COLOR HOW MANY MEAN TO YOU? WOULD USE IT IN THE BEAUTY BUSINESS? AND HOW ABOUT CONSTRUCTION? HOW ABOUT THE JEWELRY BUSINESS?Wednesday, January 2, 2013
  9. 9. Wednesday, January 2, 2013
  10. 10. What’s happening? The information in a daily NY Times newspaper is equal to what one 17th century person was exposed to in a lifetime. Media consumption study by Ipsos shows us we are creating more time in our day, 43 hours in a 24 hour day. Do you text when you drive? Do you have your television on while you’re on your computer?Wednesday, January 2, 2013
  11. 11. Is it still possible to reach people? E N V I R O N M E N T/ W E B S I T E FA C I L I T I E S RADIO ADS TRADE S H OWS PA C K A G I N G P U B L I C I T Y/ ARTICLES P O D CASTS P RODUCTS / S ERVICES MAGA Z I N E VE H ICLES BRAND ADS NAMES WR ITTE N ORDER LANG UAG E E-MAI L FORMS VI S UAL LANG UAG E VIDEO N E W S PA P E R P O D CASTS ADS SPOKEN SALE S LANG UAG E C ATA LO G SALES REPS C U S TO M E R SEARCH L I T E R AT U R E S UPPORT ENGINES S TAT I O N E RY C O NTRACTS B LO G S TV ADS D I R E CT N EWS LETTE R B O O KS MAI L MAGA Z I N E OUTDOOR ADSWednesday, January 2, 2013
  12. 12. What’s happening? We are bombarded with over 5,000 messages a day and only ONE percent get through. (One political ad this election) A study by Yankelovich estimated we (as consumers) believe only 4 percent of commercial messages. that’s 96 percent distrust. We (as consumers) are more sophisticated marketers, we’re advancing nearly as fast as the marketing people who try to reach us. We know what you’re trying to do.Wednesday, January 2, 2013
  13. 13. Let’s do the math, and carry the one. This means in an average month we’re confronted with 150,000 brand messages. 1,500 hundred actually get through to us, we hear them. And, if I do some simple math, if we only trust four percent of those, that’s 60 messages per month. We don’t trust the message your sending.Wednesday, January 2, 2013
  14. 14. 2 TRUSTED MESSAGES GET THROUGH, PER DAY.Wednesday, January 2, 2013
  15. 15. WE NEED Trust AND, WE ARE MORE LIKELY TO TRUST THE EXPERIENCEWednesday, January 2, 2013
  16. 16. Design an engaging experience and don’t let it be forgotten.Wednesday, January 2, 2013
  17. 17. Design is everywhere, if we spend the time to think about it, we can improve it.Wednesday, January 2, 2013
  18. 18. Wednesday, January 2, 2013
  19. 19. See beyond Mickey, because we are all making experience design decisions.Wednesday, January 2, 2013
  20. 20. Thoughts on designing an experience Physical things, make the intangible, tangible Generalists, not specialists Bending the rules, like criminals with a “get out of jail free” card. Do you just believe, or is there something else?Wednesday, January 2, 2013
  21. 21. Thoughts on designing an experience Be uncomfortable, discard the security blanket. Clarity in time, doesn’t mean clarity now but certainly soon. It means something, as there are opportunities to create clarity. Intuition intelligence High IQs may not always apply.Wednesday, January 2, 2013
  22. 22. Thoughts on designing an experience Out of context, and you are out of oxygen. Be a champion, for something worth championing. Caring for your words, support them visually and use them deliberately Consider all senses, they exist for a reasonWednesday, January 2, 2013
  23. 23. Physical things, make the intangible, tangibleWednesday, January 2, 2013
  24. 24. Physical things, make the intangible, tangibleWednesday, January 2, 2013
  25. 25. Generalists; not specialists. IBM GOOGLE BUCKLE SATURN ORANGE TARGET FOX RIVER DIGITAL VIRGIN APPLE OXO LAUNDROMAT MONSTER ZENITH GREYHOUND BEST BUY KLEENEX Are writers good namers?Wednesday, January 2, 2013
  26. 26. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  27. 27. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  28. 28. Bending the rules, like criminals with a “get out of jail free” card.Wednesday, January 2, 2013
  29. 29. Do you just believe, or is it something else?Wednesday, January 2, 2013
  30. 30. Be uncomfortable, discard the security blanket.Wednesday, January 2, 2013
  31. 31. Clarity in time, doesn’t mean clarity now, but certainly soon.Wednesday, January 2, 2013
  32. 32. Clarity in time, doesn’t mean clarity now, but certainly soon.Wednesday, January 2, 2013
  33. 33. Clarity in time, doesn’t mean clarity now, but certainly soon.Wednesday, January 2, 2013
  34. 34. Clarity in time, doesn’t mean clarity now, but certainly soon.Wednesday, January 2, 2013
  35. 35. It means something, as there are opportunities to design in meaning.Wednesday, January 2, 2013
  36. 36. It means something, as there are opportunities to design in meaning.Wednesday, January 2, 2013
  37. 37. It means something, as there are opportunities to design in meaning.Wednesday, January 2, 2013
  38. 38. Intuition intelligence, high IQs may not always apply. Credit: Capsule, 2007Wednesday, January 2, 2013
  39. 39. Credit: Capsule, 2007Wednesday, January 2, 2013
  40. 40. Intuition intelligence, high IQs may not always applyWednesday, January 2, 2013
  41. 41. Intuition intelligence, high IQs may not always applyWednesday, January 2, 2013
  42. 42. Out of context, and you are out of oxygen.Wednesday, January 2, 2013
  43. 43. HOW DO WE DO IT RIGHT?Wednesday, January 2, 2013
  44. 44. Out of context, and you are out of oxygen.Wednesday, January 2, 2013
  45. 45. Be a champion, for something worth championing.Wednesday, January 2, 2013
  46. 46. Caring for your words, 171,476 words in current use, how many new brands, businesses, products are launched each year? SETU: Hindi for bridge, connection. The chair for the places in between work and home.Wednesday, January 2, 2013
  47. 47. Consider all senses, they exist for a reasonWednesday, January 2, 2013
  48. 48. Consider all senses, they exist for a reasonWednesday, January 2, 2013
  49. 49. Sense of Smell On average we breathe in 20,000 times per day.Wednesday, January 2, 2013
  50. 50. What does beautiful smell like?Wednesday, January 2, 2013
  51. 51. Sense of Sight Sight is a supporting sense and not as trusted as the other senses.Wednesday, January 2, 2013
  52. 52. When will Apple launch the iContact? PHOTOS: University of Washington | Courtesy of Babak A. ParvizWednesday, January 2, 2013
  53. 53. Sense of Sound Selective hearing, “the cocktail party” effect is a learned behavior.Wednesday, January 2, 2013
  54. 54. What will you hear from this guy? http://www.woodynorris.comWednesday, January 2, 2013
  55. 55. Hearing aid or auditory advantage? ‘corona’ by tangerineWednesday, January 2, 2013
  56. 56. Sense of Taste What does it say that we serve our food at the temp of a freshly killed warthog?Wednesday, January 2, 2013
  57. 57. How long has it been since you’ve acquired a taste?Wednesday, January 2, 2013
  58. 58. How long has it been since you’ve acquired a taste?Wednesday, January 2, 2013
  59. 59. Sense of Touch Largest sense organ and includes pain, temperature and pressure.Wednesday, January 2, 2013
  60. 60. Wednesday, January 2, 2013
  61. 61. Wednesday, January 2, 2013
  62. 62. Wednesday, January 2, 2013
  63. 63. Wednesday, January 2, 2013
  64. 64. Wednesday, January 2, 2013
  65. 65. When does design go wrong? when this is the experience designed.Wednesday, January 2, 2013
  66. 66. Wednesday, January 2, 2013
  67. 67. Clients Brown-Forman HoMedics Byerlys Kenmore Capital One Medtronic Cargill Minnesota Thunder Caribou Coffee Nestea Craftsman Red Wing Shoes Edens & Avant Schwinn Fiserv Insurance Solutions SmartWool Fisher-Price Target Herman Miller US Bank Honeywell Wells FargoWednesday, January 2, 2013

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