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  • 2. INTRODUCTION: • Founded in 1976, Acer ranks among the world's top five branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced, user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilize distribution channels, has allowed Acer to achieve excellent results worldwide.
  • 3. MISSION: • Acer’s long-term mission is to break the barriers between people and technology. They commitment to developing easy-to-use, dependable products that meet their customers’ needs has led to the creation of our unique Empowering Technology, designed to ensure that their customers receive the full benefit of each and every technological breakthrough. Empowerment through hardware, software and services – that’s the Acer brand promise.
  • 4. HISTORY: 1976-1986: Commercialize microprocessor technology. • In its first ten-year stage of development, Acer established a corporate culture based on the founders' firm belief in "the goodness of human nature." This belief was exemplified by the offering of stock to all employees. During this stage in Acer's history, the company significantly contributed to the popularization of computers in Taiwan.
  • 5. 1987-1995 : Establish a leading brand and go global. • In 1987, Multitech formally became known as Acer, marking the start of Acer's efforts toward creating a strong brand name. During this second ten-year stage of development, Acer grew extensively and expanded both strategically as well as geographically. The company grew to be ranked 8th largest PC brand in the world. 1996-2000 : Offer fresh technology for everyone , everywhere. • During the company's 20th anniversary celebration, the third stage of development was launched, including basic goals for technological innovation and simplification of operations. Top priority was placed on delivering the freshest, most affordable technology for the benefit of consumers worldwide.
  • 6. 2001-beyond: Transform from manufacturing to services. • Since the company's founding in 1976, Acer has evolved from a manufacturing powerhouse to a globally recognized computer brand, marketing world-class IT products and services.
  • 7. TODAY: • Acer is the EMEA region leader in the notebook sector, holding 18% market share in Q1 2005. Confirming its leadership in the EMEA notebook market, Acer ranks first in 13 countries: Italy, Spain, Austria, Holland, Switzerland, the Czech Republic, Russia, Portugal, Belgium, Denmark, Poland, Hungary and the Slovakian.
  • 8. REPUBLIC: • Acer’s product range includes PC notebooks and Desktops, servers and storage systems, monitors, peripheral devices, digital devices, LCD TVs and e-business solutions for business, Government, Education and home users. Acer employs 5,400 people throughout the world and has created a consolidated sales and service network in more than 100 countries. Revenues reached US $7 billion in 2004.
  • 9. HOME PCs: • Delivering Entertainment to Your Home • Acer Consumer PCs are designed to give you the latest technology for less. A range of powerful, flexible and easy-to- use PCs, ideal for word processing, e-mail, surfing the internet and home entertainment for the whole family. Some models also suitable for gaming.
  • 10. BUSINESS PCs: • Performance, Mobility and Connectivity at Work. • Suitable for business users, a range of PCs designed to give you the perfect balance of performance and flexibility at affordable prices that cannot be beaten. Equipped with the latest technologies to multitask more effectively, excellent security software and designed for future expansion, Acer Commercial PCs can blend into any business environment without fail.
  • 11. PROJECTORS: • Acer brings to you the perfect projector range, delivering visual comfort experience whether it is for work or home entertainment. Cutting- edge DLP (digital light processing) technology gives Acer's DLP Projectors an extremely light, compact profile and advanced color reproduction that offers true to life picture quality. The only difficult choice left is to choose which one.