CompuShop.in

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  • 1. - your house of computers -Ajit Singh (ajitsingh0107@gmail.com)
  • 2. India: An Emerging Economic PowerEvaluating New Business OpportunitiesThe Compushop storyRetail Shop Observation and Suggestions
  • 3. TODAY • One of the fastest growing economies ; 9%+ growth rate for 5 years prior to current crisis • Opening up sectors for investment • Promising consumer markets • Significant investment in infrastructure development YESTERDAY An Enabling Environment• Socialist policies – minimal private sector role • Largest democracy; Stable government.• Bureaucratic • Dominant private sector; Increasing withdrawal• Protected market of government from business• Small consumer markets • Robust banking sector; Capital markets• Underdeveloped infrastructure • World class IT & telecom infrastructure • A ‘connected economy’; Economic efficiency & quality of governance
  • 4. Population Median Age (In Years): 2010E Growing urban & Working population • 2nd largest urban population: 29% of the total50 44 37 38 (2010)40 3430 2520 • Projected to reach 37.8% by 2025.10 • To register the largest addition to the working0 age population in the world by 2012. • Largest working age population worldwide China Russia India US Japan by 2050. Powerful production & consumption force Demographic Profile • Enormous consumption force: Large youth 60yrs & population above 7.5% 0-19 yrs • Global production force in service: 20-59 yrs 41.8% 50.7% • Large pool of professionals and technocrats • Largest pool of English speaking manpower after the
  • 5.  Indian economy coped with the crisis better; Clear signs of recovery • Revised government growth projection for 2010-11 at 6.9%; Q2 GDP growth at 7.9% • GDP forecast for 2011-12 is 7.9% • 2011-12 to be a year of consolidation; launch into the high growth mode India’s long term strengths still valid • Growth primarily driven by the strong domestic market. • Domestic savings rate at more than 35% • India projected to be the 5th largest consumer market by 2025, worth over USD 1,500 Bn – CAGR of 7.3% (McKinsey Institute)
  • 6. India: An Emerging Economic PowerEvaluating New Business OpportunitiesThe Compushop storyRetail Shop Observation and Suggestions
  • 7.  Computer Hardware and software is the second most preferred sector for investment Still untapped market ◦ Growing professionals, educated urban youth Retail boom (organized retail)
  • 8. India: An Emerging Economic PowerEvaluating New Business OpportunitiesThe Compushop storyRetail Shop Observation and Suggestions
  • 9. Our Beginnings Founded in 1997 with an initial turnover of Rs.1 million. 1997 Started with small scale assembling of computers Started the distribution business 2002 Forayed into Retail arena Have 20 retail outlets in Mumbai and Thane 2004 Started doing online business from our own 2011 website www.compushop.in
  • 10. Our Retail Stores Sony Mony NEXT VIVA Supermarket J K Enterprise Juhu-Vileparle Chembur Virar Diwa Andheri-W Vashi Nallasopara Dombivali-W Prabhadevi Mira Road Vasai Dombivali-E Borivali Kalyan MX World (Owned outlet) Kandivali-W Borivali-E
  • 11. India: An Emerging Economic PowerEvaluating New Business OpportunitiesThe Compushop storyRetail Shop Observation and Suggestions
  • 12. Observations: Brand CompuShop missing initially Laptop section seemed to be more of Sony Mony rather than CompuShop Sales staff good and aggressive Sony Mony(Andheri)
  • 13.  Sales Staff’s yellow uniform does the branding to some extent(but customers are not educated about CompuShop) Eventually Sony Mony is growing, as the customer Sony Mony(Andheri) thinks he buys a product from Sony Mony instead of CompuShop There is very little differentiation created Sony Mony(Andheri)
  • 14. Reasons for Visual Merchandising: A brand CompuShop will be created This will create a brand recall in customers mind, benefiting the other outlets The customers will visit CompuShop inside the retail house, rather than the retailer itself(NEXT/SonyMony) This will also benefit our online sale and our website as well Can also help in future expansion
  • 15. Create a complete different zone:  Using signages of brand CompuShop  Point of Sale material  A different color for the zone  Branding along the shelf space  Displaying offers along the shelf  Packaging using the brand CompuShop
  • 16. Creating adifferent zoneDELL stores (Shop in shop)DELL Store @ Croma Juhu
  • 17. Branding/Advertisingalong the shelf space Offers Offers CompuShop @ Sony Mony (Andheri)DELL Store @ Croma Juhu CompuShopCompuShop @ Sony Mony (Andheri) Laptop Section Croma - Juhu
  • 18.  Offer of the day/week (Sasta Sunday.. Etc.) (already done in CompuShop) Discount coupons from our website and newspapers(to promote our website as well) Ask the customer to choose his configuration and assemble him self from our website (only if its available)
  • 19.  Student Dicounts on I Card Tie Up with Mobile Dongle(Tata/Reliance/MTS) Refer a friend for discount
  • 20.  There may be objection from the retailer Cost attached Sales team might oppose the ideas Contractual obligations