SlideShare a Scribd company logo
1 of 33
Download to read offline
Marketing Management
Module- I An overview of Marketing in relation to the environment
PLANNING Analyze situation Set goals Select strategies  and tactics IMPLEMENTATION Organize Staff Direct EVALUATION Compare performance with goals Feedback, so management can adapt future plans and their implementation to the changing environment The Management Process
Meaning, function & role of Marketing Management ,[object Object],[object Object],[object Object],[object Object]
Functions of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market & its classifications ,[object Object],[object Object],[object Object],[object Object]
Classification of markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nature of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nature of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial functions of Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Concepts of Marketing ,[object Object],[object Object]
[object Object],[object Object],[object Object]
3.Product Concept ,[object Object],[object Object],[object Object],[object Object]
4.Selling Concept ,[object Object],[object Object],[object Object]
5.Marketing Concept ,[object Object],[object Object],[object Object],[object Object]
Holistic Marketing Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives of Marketing Mgmt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.Developing marketing strategies and plans ,[object Object],[object Object]
2.Capturing  marketing insights ,[object Object],[object Object],[object Object],[object Object],[object Object]
3.Connecting with customers ,[object Object],[object Object],[object Object],[object Object]
4.Building strong brands ,[object Object],[object Object],[object Object]
4.Shaping the market offerings ,[object Object],[object Object],[object Object]
5.Delivering value ,[object Object],[object Object]
6.Communicating Value ,[object Object],[object Object],[object Object],[object Object]
7. Creating Long term growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value  Creation and Value Delivery ,[object Object],[object Object],[object Object],[object Object]
[object Object]

More Related Content

What's hot

Managing ethics in a sales environment
Managing ethics in a sales environmentManaging ethics in a sales environment
Managing ethics in a sales environmentPia Tolentino
 
Ethics in Service marketing,,!!
Ethics in Service marketing,,!!Ethics in Service marketing,,!!
Ethics in Service marketing,,!!Arihant Zunjarvad
 
Marketing Management module 3 uma k
Marketing Management module 3 uma kMarketing Management module 3 uma k
Marketing Management module 3 uma kDr UMA K
 
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed KhattakChapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed KhattakRafique Ahmed Khattak
 
Business Ethic Chap 8: Ethics and Marketing
Business Ethic Chap 8: Ethics and MarketingBusiness Ethic Chap 8: Ethics and Marketing
Business Ethic Chap 8: Ethics and MarketingShandy Aditya
 
Pmt l1 - what is marketing - nature and scope
Pmt   l1 - what is marketing - nature and scopePmt   l1 - what is marketing - nature and scope
Pmt l1 - what is marketing - nature and scopenfnqindia
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Seetal Daas
 
Marketing management module 4 uma k
Marketing management  module 4 uma kMarketing management  module 4 uma k
Marketing management module 4 uma kDr UMA K
 
Marketing mgmt (autosaved) (autosaved)2
Marketing mgmt (autosaved) (autosaved)2Marketing mgmt (autosaved) (autosaved)2
Marketing mgmt (autosaved) (autosaved)2Harpreet Singh
 
Introduction to Marketing (BBA I)
Introduction to Marketing (BBA I)Introduction to Marketing (BBA I)
Introduction to Marketing (BBA I)Durgesh S
 
Strategic planning and mission statement
Strategic planning and mission statement Strategic planning and mission statement
Strategic planning and mission statement Ahmad Idrees
 
Concept of Marketing Principle in an Organization
Concept of Marketing Principle in an OrganizationConcept of Marketing Principle in an Organization
Concept of Marketing Principle in an OrganizationInstant Assignment Help UAE
 
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHARWHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHARKartik Parashar
 

What's hot (20)

Managing ethics in a sales environment
Managing ethics in a sales environmentManaging ethics in a sales environment
Managing ethics in a sales environment
 
Ethics in Service marketing,,!!
Ethics in Service marketing,,!!Ethics in Service marketing,,!!
Ethics in Service marketing,,!!
 
Marketing Management module 3 uma k
Marketing Management module 3 uma kMarketing Management module 3 uma k
Marketing Management module 3 uma k
 
Sales Management
Sales ManagementSales Management
Sales Management
 
Ethics and governance unit 2
Ethics and governance unit 2Ethics and governance unit 2
Ethics and governance unit 2
 
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed KhattakChapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
 
Marketing1
Marketing1Marketing1
Marketing1
 
Business Ethic Chap 8: Ethics and Marketing
Business Ethic Chap 8: Ethics and MarketingBusiness Ethic Chap 8: Ethics and Marketing
Business Ethic Chap 8: Ethics and Marketing
 
Pmt l1 - what is marketing - nature and scope
Pmt   l1 - what is marketing - nature and scopePmt   l1 - what is marketing - nature and scope
Pmt l1 - what is marketing - nature and scope
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)
 
Marketing management module 4 uma k
Marketing management  module 4 uma kMarketing management  module 4 uma k
Marketing management module 4 uma k
 
Market Positioning
Market PositioningMarket Positioning
Market Positioning
 
Chapter 14
Chapter 14Chapter 14
Chapter 14
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 
Marketing mgmt (autosaved) (autosaved)2
Marketing mgmt (autosaved) (autosaved)2Marketing mgmt (autosaved) (autosaved)2
Marketing mgmt (autosaved) (autosaved)2
 
Introduction to Marketing (BBA I)
Introduction to Marketing (BBA I)Introduction to Marketing (BBA I)
Introduction to Marketing (BBA I)
 
Strategic planning and mission statement
Strategic planning and mission statement Strategic planning and mission statement
Strategic planning and mission statement
 
Concept of Marketing Principle in an Organization
Concept of Marketing Principle in an OrganizationConcept of Marketing Principle in an Organization
Concept of Marketing Principle in an Organization
 
Basics of marketing student notes-sachin lele
Basics of marketing student notes-sachin leleBasics of marketing student notes-sachin lele
Basics of marketing student notes-sachin lele
 
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHARWHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
 

Viewers also liked

Dyan Sutton Creative
Dyan Sutton Creative Dyan Sutton Creative
Dyan Sutton Creative Dyan Sutton
 
Comparing the my product with existing products
Comparing the my product with existing productsComparing the my product with existing products
Comparing the my product with existing productscokecolaboy
 
Naming-Branding examples
Naming-Branding examplesNaming-Branding examples
Naming-Branding examplesDyan Sutton
 
What is brand when do you have one
What is brand when do you have oneWhat is brand when do you have one
What is brand when do you have oneDyan Sutton
 
Analyze your marketing
Analyze your marketingAnalyze your marketing
Analyze your marketingDyan Sutton
 

Viewers also liked (7)

U creative
U creativeU creative
U creative
 
Dyan Sutton Creative
Dyan Sutton Creative Dyan Sutton Creative
Dyan Sutton Creative
 
Comparing the my product with existing products
Comparing the my product with existing productsComparing the my product with existing products
Comparing the my product with existing products
 
Naming-Branding examples
Naming-Branding examplesNaming-Branding examples
Naming-Branding examples
 
What is brand when do you have one
What is brand when do you have oneWhat is brand when do you have one
What is brand when do you have one
 
Analyze your marketing
Analyze your marketingAnalyze your marketing
Analyze your marketing
 
Me, Inc.
Me, Inc.Me, Inc.
Me, Inc.
 

Similar to Mark Intro

Marketing Management by Er. Shart Sood
Marketing Management by Er. Shart SoodMarketing Management by Er. Shart Sood
Marketing Management by Er. Shart Soodshart sood
 
Marketing Management Pdf Version by Er. S Sood
Marketing Management Pdf Version by Er. S SoodMarketing Management Pdf Version by Er. S Sood
Marketing Management Pdf Version by Er. S Soodshart sood
 
Microsoft Word - Principles of Marketing.pdf
Microsoft Word - Principles of Marketing.pdfMicrosoft Word - Principles of Marketing.pdf
Microsoft Word - Principles of Marketing.pdffulmantidevi1
 
Marketing management
Marketing managementMarketing management
Marketing managementAlkaSingh207
 
Marketing managment www.it-workss.com
Marketing managment   www.it-workss.comMarketing managment   www.it-workss.com
Marketing managment www.it-workss.comVarunraj Kalse
 
Marketing fundamentals part- I
Marketing fundamentals part- IMarketing fundamentals part- I
Marketing fundamentals part- IPriyanka Gautam
 
Chapter One.ppt
Chapter One.pptChapter One.ppt
Chapter One.ppthlinajupio
 
PRIMARY CONCEPT OF MARKETING BY MD.MAHOFUZUR RAHMAN,PCIU
PRIMARY CONCEPT OF MARKETING BY MD.MAHOFUZUR RAHMAN,PCIUPRIMARY CONCEPT OF MARKETING BY MD.MAHOFUZUR RAHMAN,PCIU
PRIMARY CONCEPT OF MARKETING BY MD.MAHOFUZUR RAHMAN,PCIUMahofuzur Masum
 
CHAPTER 11 Marketing.pptx
CHAPTER 11 Marketing.pptxCHAPTER 11 Marketing.pptx
CHAPTER 11 Marketing.pptxShanthini28
 
L3- Recognize a Potential Market- Market Need Analysis.pptx
L3- Recognize a Potential Market- Market Need Analysis.pptxL3- Recognize a Potential Market- Market Need Analysis.pptx
L3- Recognize a Potential Market- Market Need Analysis.pptxMaamLyca
 
PRINCIPLE OF MARKETING.docx
PRINCIPLE OF MARKETING.docxPRINCIPLE OF MARKETING.docx
PRINCIPLE OF MARKETING.docxVyVoMaiThao
 
Marketing environment
Marketing environmentMarketing environment
Marketing environmenttanuja nair
 
Marketing & consumer behavior
Marketing & consumer behaviorMarketing & consumer behavior
Marketing & consumer behaviorPavithra L N
 
Marketing Management PPT-1.ppt
Marketing Management PPT-1.pptMarketing Management PPT-1.ppt
Marketing Management PPT-1.pptKARTHICK K
 

Similar to Mark Intro (20)

Marketing Management by Er. Shart Sood
Marketing Management by Er. Shart SoodMarketing Management by Er. Shart Sood
Marketing Management by Er. Shart Sood
 
Marketing Management Pdf Version by Er. S Sood
Marketing Management Pdf Version by Er. S SoodMarketing Management Pdf Version by Er. S Sood
Marketing Management Pdf Version by Er. S Sood
 
Microsoft Word - Principles of Marketing.pdf
Microsoft Word - Principles of Marketing.pdfMicrosoft Word - Principles of Marketing.pdf
Microsoft Word - Principles of Marketing.pdf
 
Marketing management
Marketing managementMarketing management
Marketing management
 
MSM - UNIT 1.pdf
MSM - UNIT 1.pdfMSM - UNIT 1.pdf
MSM - UNIT 1.pdf
 
Marketing managment www.it-workss.com
Marketing managment   www.it-workss.comMarketing managment   www.it-workss.com
Marketing managment www.it-workss.com
 
Marketing fundamentals part- I
Marketing fundamentals part- IMarketing fundamentals part- I
Marketing fundamentals part- I
 
Chapter One.ppt
Chapter One.pptChapter One.ppt
Chapter One.ppt
 
marketing
marketingmarketing
marketing
 
PRIMARY CONCEPT OF MARKETING BY MD.MAHOFUZUR RAHMAN,PCIU
PRIMARY CONCEPT OF MARKETING BY MD.MAHOFUZUR RAHMAN,PCIUPRIMARY CONCEPT OF MARKETING BY MD.MAHOFUZUR RAHMAN,PCIU
PRIMARY CONCEPT OF MARKETING BY MD.MAHOFUZUR RAHMAN,PCIU
 
CHAPTER 11 Marketing.pptx
CHAPTER 11 Marketing.pptxCHAPTER 11 Marketing.pptx
CHAPTER 11 Marketing.pptx
 
MARKETING: Function, Guide and Example
MARKETING: Function, Guide and ExampleMARKETING: Function, Guide and Example
MARKETING: Function, Guide and Example
 
L3- Recognize a Potential Market- Market Need Analysis.pptx
L3- Recognize a Potential Market- Market Need Analysis.pptxL3- Recognize a Potential Market- Market Need Analysis.pptx
L3- Recognize a Potential Market- Market Need Analysis.pptx
 
PRINCIPLE OF MARKETING.docx
PRINCIPLE OF MARKETING.docxPRINCIPLE OF MARKETING.docx
PRINCIPLE OF MARKETING.docx
 
Principles of Marketing
Principles of Marketing Principles of Marketing
Principles of Marketing
 
Marketing environment
Marketing environmentMarketing environment
Marketing environment
 
MSM UNIT 1.pptx
MSM UNIT 1.pptxMSM UNIT 1.pptx
MSM UNIT 1.pptx
 
Marketing & consumer behavior
Marketing & consumer behaviorMarketing & consumer behavior
Marketing & consumer behavior
 
MSM - UNIT 3.pdf
MSM - UNIT 3.pdfMSM - UNIT 3.pdf
MSM - UNIT 3.pdf
 
Marketing Management PPT-1.ppt
Marketing Management PPT-1.pptMarketing Management PPT-1.ppt
Marketing Management PPT-1.ppt
 

More from ajithsrc

Business Plan On Retail Mall
Business Plan On Retail MallBusiness Plan On Retail Mall
Business Plan On Retail Mallajithsrc
 
New Ethics 5
New Ethics 5New Ethics 5
New Ethics 5ajithsrc
 
New Ethics 4
New Ethics 4New Ethics 4
New Ethics 4ajithsrc
 
Valuation Of S Ecurities
Valuation Of S EcuritiesValuation Of S Ecurities
Valuation Of S Ecuritiesajithsrc
 
Ajith Resume
Ajith ResumeAjith Resume
Ajith Resumeajithsrc
 
Operations Research
Operations ResearchOperations Research
Operations Researchajithsrc
 
Evolution Of Operations Management
Evolution Of Operations ManagementEvolution Of Operations Management
Evolution Of Operations Managementajithsrc
 
Textile Industry
Textile IndustryTextile Industry
Textile Industryajithsrc
 
Syndicate 1 Tqm
Syndicate 1 TqmSyndicate 1 Tqm
Syndicate 1 Tqmajithsrc
 
Supply Chain Mgmt Jit
Supply Chain Mgmt JitSupply Chain Mgmt Jit
Supply Chain Mgmt Jitajithsrc
 
Stevenson9e Ch04
Stevenson9e Ch04Stevenson9e Ch04
Stevenson9e Ch04ajithsrc
 

More from ajithsrc (20)

Business Plan On Retail Mall
Business Plan On Retail MallBusiness Plan On Retail Mall
Business Plan On Retail Mall
 
Ethics
EthicsEthics
Ethics
 
Ethics
EthicsEthics
Ethics
 
Ethics
EthicsEthics
Ethics
 
New Ethics 5
New Ethics 5New Ethics 5
New Ethics 5
 
New Ethics 4
New Ethics 4New Ethics 4
New Ethics 4
 
Valuation Of S Ecurities
Valuation Of S EcuritiesValuation Of S Ecurities
Valuation Of S Ecurities
 
Transport
TransportTransport
Transport
 
Inflation
InflationInflation
Inflation
 
Auto
AutoAuto
Auto
 
Ajith Resume
Ajith ResumeAjith Resume
Ajith Resume
 
Ksrtc
KsrtcKsrtc
Ksrtc
 
Operations Research
Operations ResearchOperations Research
Operations Research
 
Evolution Of Operations Management
Evolution Of Operations ManagementEvolution Of Operations Management
Evolution Of Operations Management
 
Tqm Tool2
Tqm Tool2Tqm Tool2
Tqm Tool2
 
Tqm Tool1
Tqm Tool1Tqm Tool1
Tqm Tool1
 
Textile Industry
Textile IndustryTextile Industry
Textile Industry
 
Syndicate 1 Tqm
Syndicate 1 TqmSyndicate 1 Tqm
Syndicate 1 Tqm
 
Supply Chain Mgmt Jit
Supply Chain Mgmt JitSupply Chain Mgmt Jit
Supply Chain Mgmt Jit
 
Stevenson9e Ch04
Stevenson9e Ch04Stevenson9e Ch04
Stevenson9e Ch04
 

Mark Intro

  • 2. Module- I An overview of Marketing in relation to the environment
  • 3. PLANNING Analyze situation Set goals Select strategies and tactics IMPLEMENTATION Organize Staff Direct EVALUATION Compare performance with goals Feedback, so management can adapt future plans and their implementation to the changing environment The Management Process
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.