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Why Developers Hate You And What You Can Do About It
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Why Developers Hate You And What You Can Do About It

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The goal of this session is to look at UX from the eyes of a developer, discussing how they make their decisions about experience and showing UXers how they can break down the wall that user interface …

The goal of this session is to look at UX from the eyes of a developer, discussing how they make their decisions about experience and showing UXers how they can break down the wall that user interface designers built up. Most developers have lived in a world where UX was their sole responsibility. Now that green screens and battleship gray are no longer the defaults, devices and platforms drive new interactions with the user. Developers need some additional motivation as times change. With over 30 years of experience working with developers, Jeff Julian and John Alexander have created a list of topics developers need to know about UX and how to present these topics in their language.

This highly interactive and entertaining session is for the UX professional who wants to help bridge the gap between developers and themselves.

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  • 1. WHY DEVELO A AND WHAT YOU CAN DO ABOUT IT / JEFF JULIAN A JOHN ALExAN~D1=. R A / / ‘ J A, A. J J ~ 9- ’ ‘S? / ‘ma’ J
  • 2. Our’ D6/6|0|76}” N G3 )9 FIJi
  • 3. Our’ D6V6|0|76}” N 1/ He | M(+e5 you )9 FIJi
  • 4. Perception = Reality | €)6| A NA-4 >9 HJi
  • 5. A Square Peg Doesn't Fitin the Triangle Hole
  • 6. Perception = Reality | €)6| A NA-4 >9 HJi
  • 7. What Would You Say You Do A Square Peg Doesn't Fit in the Triangle Hole )9 FIJi
  • 8. UX IS NOT UI HOW UX WANTS TO BE SEEN HOW UX IS TYPIGALLY SEEN u Field research n Face to face interviewing u Creation of user tests I Gathering and organizing statistics I Creating personas I Product design I Feature writing I Requirement writing I Graphic arts I Interaction design I Information architecture I Usability I Prototyping I Interface layout I Interface design I Interface design I Visual design I Visual design I Taxonomy creation I Terminology creation I Copywriting I Presenting and speaking I Working tightly with programmers I Brainstorm coordination I Design culture evangelism
  • 9. Perception = Reality | €)6| W NA-4 >9 FiJi
  • 10. UX IS NOT UI HOW UX WANTS TO BE SEEN HOW UX IS TYPIGALLY SEEN u Field research n Face to face interviewing u Creation of user tests I Gathering and organizing statistics I Creating personas I Product design I Feature writing I Requirement writing I Graphic arts I interaction design I Information architecture I Usability I Prototyping I Interface layout I Interface design I Interface design I Visual design I Visual design I Taxonomy creation I Terminology creation I Copywriting I Presenting and speaking I Working tightly with programmers I Brainstorm coordination I Design culture evangelism
  • 11. What Would You Say You Do A Square Peg Doesn't Fit in the Triangle Hole
  • 12. Perception = Reality I€)6I W NA-4 >9 FIJI
  • 13. Our’ D6V6i0|76l/ ‘6
  • 14. Name: Two Week Willy Age Range: 21 — 25 y A M Residence: New York City, NY K I‘ ) GOALS / . To please everybody. To show his ~ ‘ V technical brilliance. To use the latest and / greatest because, “hey, it’s coo| !” CHALLENGES By trying to please everybody, he doesn’t do anything well. While he has boundless youthful enthusiasm, it is rarely tempered by reality. Willy loves to explore the latest API or framework and will include it in what he is building, but doesn’t fully understand the implications. KEY QUOTE “No Problem” fir) Q i‘ / I ‘ . i. — i
  • 15. Name: Two Week Willy Age Range: 21 — 25 y A i Residence: New York City, NY K Ii‘ ) HOW WE CAN HELP / . Willy needs guidance. While eager, he ‘ I ' may not understand your design / because he is thinking of the solution while you are explaining. Encourage questions, because he won't necessarily ask. Any artifacts you can provide will help greatly.
  • 16. Name: Corporate Christopher Age Range: 45 — 65 i Refldence: Pbno, TX ( J GOALS , _ To do it the right way. His Way. To explore ” v I ' , / the problem via architecture, which is way K ' more satisfying than any implementation. CHALLENGES Doesn’t want to try anything new unless required. Doesn’t see the value in User Experience or design and doesn’t understand why so much time needs to be spent on worthless tasks. KEY QUOTE “No. ”
  • 17. Name: Corporate Christopher Age Range: 45 — 65 i Residence: Plano, TX ( HOW WE CAN HELP Treat Chris with respect. Even though he's ” v I ' , / set in his ways, he’s not a moron. K ‘ He has significant influence in your organization so if you try to go Alpha and push it, you'll most likely lose. Facts are what will change his mind. Any use cases, code examples, or other documentation will show that you have done your research and he will respect you for it.
  • 18. Name: Project Manager Pat J or“ 4 Age Range: 25 — 40 i Residence: Atlanta, GA Q ‘ ) GOALS J’ To make the burn—down chart a perfect isosceles triangle. Wants to make sure all the estimates are hit! CHALLENGES Is very detail oriented. Follows process as Holy Writ. Perfectionist. KEY QUOTE ‘‘I thought you said it would only take TWO WEEKS? !?! ?!”
  • 19. Name: Project Manager Pat J or“ 4 Age Range: 25 — 40 i Residence: Atlanta, GA Q ‘ ) HOW WE CAN HELP i’ Make sure and involve Pat in designs early on. His questions will help ensure / it fits into the schedule and will assist in a more complete and workable design. Making Pat aware of users needs will make him more sympathetic to usability issues.
  • 20. Name: Sta rtup Sally Age Range: 25 — 35 Residence: Oakland, CA GOALS To Figure out my MVP. To make products that delight customers. TO LAUNCH! CHALLENGES Hard to prioritize tasks because timeframes are so crunched. There’s no time. Likes the tools she knows, is always open to trying something new, but will drop it quickly if theres no value. Always moving fast and working long hours. KEY QUOTE “Need. .. Coffee (or Tea). .. Now. ..” )9 FlJi
  • 21. Name: Sta rtup Sally Age Range: 25 — 35 Residence: Oakland, CA HOW WE CAN HELP Shortening cycles is key; speed and low waste are the two things most startups care about, and Sally is no exception. Prototyping fast is what she needs. Get management buying for your vision and go through correct channels to ensure Sally can feel rewarded by implementing your desired feature. )9 FlJi
  • 22. Perception = Reality IOOI W NA-4 >9 FIJI
  • 23. Perception = Reality IUUI 29 NH >9 FIJI
  • 24. The Missing Piece OfThe )9 FlJi
  • 25. Empathy ForThe Business Users, and Me The Missing Piece OfThe )9 FIJi
  • 26. Empathy ForThe Business Users, and Me The Missing Piece OfThe
  • 27. Thank You @7_]jUIIéii’l « @7_j0I’ll’IéiI6><&il’l6I6l" IUUI 6-C9 NA-4 >9 FiJi ajine. ws #UX #Developers #Designers