Web marketing - Beginner's course An overview of this Golden chance Presentation and courses by – AjiNIMC http://www.seoforclients.com/classes/#general Starting: Near City Center, Kolkata (4 th April, 5 pm, first class) Rs 12,000 only for 27+ hours (9+ weeks) & more Certificate that will help Full Money back if not happy in 3 classes 10% referral money and more ………….. Miss at your OWN risk!

Starting: Near City Center, Kolkata

(4 th April, 5 pm, first class)

Rs 12,000 only for 27+ hours (9+ weeks) & more

Certificate that will help

Full Money back if not happy in 3 classes

10% referral money and more …………..

Who should attend this? People who are already in SEO field – Link developers, content writers, new SEO managers, developers and others. People who want to start their own business and want to use web for promotions and additional market. Others – Who are interested in learning Web marketing The new world! oops the new village! DO YOU KNOW HOW TO SURVIVE HERE ? Learn how to EXCEL HERE!

People who are already in SEO field – Link developers, content writers, new SEO managers, developers and others.

People who want to start their own business and want to use web for promotions and additional market.

Others – Who are interested in learning Web marketing

Why should one attend these classes? Structural learning – Avoid learning randomly put a skeleton to your web fundamentals for the best career mileage. Community feeling – It’s just not a class but the formation of a strong group of people interested in web activities. Career opportunity – There is a growing demand for good web marketing experts. Much more – Looking forward for really power packed classes and a new generation of web professionals in India. Sample: Structural learning tree

Structural learning – Avoid learning randomly put a skeleton to your web fundamentals for the best career mileage.

Community feeling – It’s just not a class but the formation of a strong group of people interested in web activities.

Career opportunity – There is a growing demand for good web marketing experts.

Much more – Looking forward for really power packed classes and a new generation of web professionals in India.

What will be covered? Class1A: Introduction (1 hr) How Internet marketing is redefining marketing , prospect in India, how you can redefine a lot of things, some ideas, Indian penetration is growing (30 mins) (81,000,000 internet users, over 3,130,000 broadband connections, e-commerce $1.9 billion (2008)) Why each & every business needs to strengthen its web presence (brand)? (30 mins)

How Internet marketing is redefining marketing , prospect in India, how you can redefine a lot of things, some ideas, Indian penetration is growing (30 mins) (81,000,000 internet users, over 3,130,000 broadband connections, e-commerce $1.9 billion (2008))

Why each & every business needs to strengthen its web presence (brand)? (30 mins)

Class1B: Dismantling web…website (1 hr) Your website Vs third party pages (hubpages, blogspot etc) – Not a bad idea ok (It’s a secret, not many know the trust behind it) Third party pages – How to choose, when to choose Your website Domain name DNS server Hosting (handling with simplicity and services) Emails and other services Exercise 1: Ranking for a keyword *********** Booking a domain, hosting it, getting emails with Google, DNS changing of its sub-domain.

Your website Vs third party pages (hubpages, blogspot etc) – Not a bad idea ok (It’s a secret, not many know the trust behind it)

Third party pages – How to choose, when to choose

Your website

Domain name

DNS server

Hosting (handling with simplicity and services)

Emails and other services

Exercise 1:

Ranking for a keyword ***********

Booking a domain, hosting it, getting emails with Google, DNS changing of its sub-domain.

Class1C: Interaction & Introductions (1 hr) Next class intro: Signs of success for a website How businesses are different and needs different strategies? Introduction of students, queries and a lot of discussions for a better bonding in the class.

Next class intro:

Signs of success for a website

How businesses are different and needs different strategies?

Class 2A: Signs of success for a website Traffic Ranking Conversion/Sales User experience (and user participation)

Traffic

Ranking

Conversion/Sales

User experience (and user participation)

Class 2B: Traffic sources (Pros & Cons) – 2 hr Search Engine ( Organic ) Search Engine ( Paid, PPC ) Community building ( Blogs, forums, wikis, Q&As, recommendations etc ) Affiliate marketing Social Media marketing Others Discussions & debates Exercise 2: Writing an individual blog post on Traffic sources, when to recommend what, pros and cons …. Updating all the knowledge under wikipedia together with different usernames. Creating accounts in some of the forums.

Search Engine ( Organic )

Search Engine ( Paid, PPC )

Community building ( Blogs, forums, wikis, Q&As, recommendations etc )

Affiliate marketing

Social Media marketing

Others

Exercise 2:

Writing an individual blog post on Traffic sources, when to recommend what, pros and cons ….

Updating all the knowledge under wikipedia together with different usernames.

Creating accounts in some of the forums.

Class 3A: Strategy Mix (1.5 hours) How businesses are different and why they require different web strategies? How to choose the right mix? How to make an excel out of it for different phases (Very practical approach) A must for all business owners, SEO managers and everyone who wants to manage the web marketing campaigns.

How businesses are different and why they require different web strategies?

How to choose the right mix? How to make an excel out of it for different phases (Very practical approach)

Class 3B: Implementation guide for strategy mix (1.5 hrs) This covers a generalized guide for the strategy mix (Call it the Eagle Eye view) Track-ability What are results & what are ROIs? How the implementations should run on a speed breaker & a checklist for some of the strategies.

This covers a generalized guide for the strategy mix (Call it the Eagle Eye view)

Track-ability

What are results & what are ROIs?

How the implementations should run on a speed breaker

& a checklist for some of the strategies.

Class 4A: Working on Sales ( 1 hour) Trust Navigation SWOT Nothing works ok! Everything works ok! Dilemma management with A/B testing and Multi Variant testing (and more …)

Trust

Navigation

SWOT

Nothing works ok! Everything works ok! Dilemma management with A/B testing and Multi Variant testing (and more …)

Class 4B: Search Engine Introduction (2 hours) How they work? How they rank? A complete picture in the most simplest way

How they work?

How they rank?

A complete picture in the most simplest way

Class 5A: Search Engine Optimization factors ( 2.5 hrs) Detailed discussion on SEO that will include Link building (4 parameter judging – popularity, topical, character & localization) On-page factors It is not important what you are learning but it is important how you are learning. We will putting SEO in a very structural way from - Project registration - Keyword discovery Keyword analysis Keyword clustering On-page clustering and sub clustering On-page optimization based on keyword clustering Splitting pages based on clustering Ranking parameters to redefine strategies etc

Detailed discussion on SEO that will include

Link building (4 parameter judging – popularity, topical, character & localization)

On-page factors

It is not important what you are learning but it is important how you are learning. We will putting SEO in a very structural way from

- Project registration

- Keyword discovery

Keyword analysis

Keyword clustering

On-page clustering and sub clustering

On-page optimization based on keyword clustering

Splitting pages based on clustering

Ranking parameters to redefine strategies etc

Class 5B: Things to focus on in detail (30 mins) Touching the topics and giving the space for more learning Keyword research Website design SEO copywriting Link building Search advertising Marketing success Universal search Vertical search Social media Other advertisements

Touching the topics and giving the space for more learning

Keyword research

Website design

SEO copywriting

Link building

Search advertising

Marketing success

Universal search

Vertical search

Social media

Other advertisements

Class 6: Designing a website (3 hrs) This is one of my favorite, how to put all your knowledge together to design the website. Engineering your design based on the purpose. (You will be given my excel sheet to do this work to check SEO/usability/conversion balancing) Content arrangement/design Architecture Speed One class and you get it all.

This is one of my favorite, how to put all your knowledge together to design the website.

Engineering your design based on the purpose. (You will be given my excel sheet to do this work to check SEO/usability/conversion balancing)

Content arrangement/design

Architecture

Speed

One class and you get it all.

Class 7A: Usability – 1 hour Information Vs experience Friendly 404 – latest with Google 404 Optimizing web forms Print friendly pages Landing pages – Keywords (even highlighting can work), simple, targeted call to action … grrrr …. No rules, make your own Site search (secret behind internal search)

Information Vs experience

Friendly 404 – latest with Google 404

Optimizing web forms

Print friendly pages

Landing pages – Keywords (even highlighting can work), simple, targeted call to action … grrrr …. No rules, make your own

Site search (secret behind internal search)

Class 7B: Power of different layer research From initiations to market to reaction to experimentation & more …

From initiations to market to reaction to experimentation & more …

Class 7C: PPC beginners Guide (1 hr) Campaigns Targets Ad copies And how to run it

Campaigns

Targets

Ad copies

And how to run it

Class 8, 9 & ….. : Discussions and recapping Rest is mixing and remixing to prepare a great foundation for all the students. Also there will be exams and certification ceremonies …. There will be PPTs by the students … and much more ….. Doesn’t it sound more like FUN than Learning … You decide, you take the action.

Rest is mixing and remixing to prepare a great foundation for all the students.

Also there will be exams and certification ceremonies …. There will be PPTs by the students … and much more …..

Doesn’t it sound more like FUN than Learning … You decide, you take the action.

It is more than a class! I will be mentoring my students so that they can start their own, they can excel in their companies and much Students will work with each other to improve We will be arranging a lot of activities together It will be formation of a community of web enthusiasts. Call now and Book your place for first marketing class starting 4 th Apr, 5:00 pm, City Center, Salt Lake, Kolkata – Rs 12,000 for 27+ hrs (9 classes) - 9830271197 OR [email_address] Full money back if not satisfied in first 3 classes 10% referral for referring friends. Valuable certificate and MUCH MORE …

I will be mentoring my students so that they can start their own, they can excel in their companies and much

Students will work with each other to improve

We will be arranging a lot of activities together

It will be formation of a community of web enthusiasts.

Call now and Book your place for first marketing class starting 4 th Apr, 5:00 pm, City Center, Salt Lake, Kolkata – Rs 12,000 for 27+ hrs (9 classes)

- 9830271197 OR [email_address]

Full money back if not satisfied in first 3 classes

10% referral for referring friends.

Valuable certificate and MUCH MORE …