Part 2  for IIMC Speech on Digital Marketing (Heating up now!)
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Part 2 for IIMC Speech on Digital Marketing (Heating up now!)

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(This is half done I am taking 6 different animals to IIMC). Join me or visit http://www.facebook.com/TechShu?v=app_7146470109 for more details....

(This is half done I am taking 6 different animals to IIMC). Join me or visit http://www.facebook.com/TechShu?v=app_7146470109 for more details.

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  • 1. Continued from last section
    I am still preparing it 
    http://www.slideshare.net/ajinimc/prespeech-ppt-for-iimc-speech-on-digital-marketing-6568266
  • 2. Topic: Making Right Digital Marketing Strategy
    It depends on
    Phase of your business.
    Strength of your business.
    Current focus of your business.
    And many other parameters.
    Let me cover it one by one after introducing the Animals.
  • 3. Animal #1: SElephantO
    Search Engine O (O for Organic):
    Heavy weight stuff
  • 4. Factors:
    Keyword Research
    Content (King)
    Information
    Put everything under the website.
    Links (Each link is like Votes)
    Popular
    Trust
    Topic
    Signals than Data – Don’t earn a crore in a month, start slow.
  • 5. 3 Takeaways
    Get links from in possible ways
    Day #1:
    All PR with links
    Motivate people to add content on Site
    Employee
    Clients
    Visitors
    Learn Keyword Research
    Buying Keywords Vs Research Keywords
    Google adwords Keyword Suggestion Tool
  • 6. Mix-o-Phase
  • 7. Animal #2: Deer (Affiliate Marketing)
  • 8. Factors:
    Affiliates (Website)
    Affiliates (Third Party)
    Use Search Engine for Partners
    Use Social Media for Partners
    Make partners everywhere!
  • 9. 3 Takeaways
    Affiliate Marketing should be sustained till the Establishment stage.
    Affiliates can also bring links, SEO value 
    Every visitor can be converted to Marketing person. Hard efforts will bring in results.
  • 10. Mix-o-Phase
  • 11. Animal #3: HORSE(Paid Ads)
    Fast
    CPM, PPC, CPA, CPL, CPS
  • 12. Factors:
    Keyword Research
    Landing Pages
    Interrupt vs Search
    Explore beyond Search Engine Ads
    Facebook ads (Targeting segment), Interrupt ads
    Contextual ads
  • 13. 3 Takeaways
    Get links from in possible ways
    Day #1:
    All PR with links
    Motivate people to add content on Site
    Employee
    Clients
    Visitors
    Learn Keyword Research
    Buying Keywords Vs Research Keywords
    Google adwords Keyword Suggestion Tool
  • 14. Mix-o-Phase