Continued from last section<br />I am still preparing it <br />http://www.slideshare.net/ajinimc/prespeech-ppt-for-iimc-s...
Topic: Making Right Digital Marketing Strategy<br />It depends on<br />Phase of your business.<br />Strength of your busin...
Animal #1: SElephantO<br />Search Engine O (O for Organic):<br />Heavy weight stuff<br />
Factors:<br />Keyword Research<br />Content (King)<br />Information<br />Put everything under the website.<br />Links (Eac...
3 Takeaways<br />Get links from in possible ways<br />Day #1:<br /> All PR with links<br />Motivate people to add content ...
Mix-o-Phase<br />
Animal #2: Deer (Affiliate Marketing)<br />
Factors:<br />Affiliates (Website)<br />Affiliates (Third Party)<br />Use Search Engine for Partners<br />Use Social Media...
3 Takeaways<br />Affiliate Marketing should be sustained till the Establishment stage.<br />Affiliates can also bring link...
Mix-o-Phase<br />
Animal #3: HORSE(Paid Ads)<br />Fast<br />CPM, PPC, CPA, CPL, CPS<br />
Factors:<br />Keyword Research<br />Landing Pages<br />Interrupt vs Search <br />Explore beyond Search Engine Ads<br />Fac...
3 Takeaways<br />Get links from in possible ways<br />Day #1:<br /> All PR with links<br />Motivate people to add content ...
Mix-o-Phase<br />
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Part 2 for IIMC Speech on Digital Marketing (Heating up now!)

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(This is half done I am taking 6 different animals to IIMC). Join me or visit http://www.facebook.com/TechShu?v=app_7146470109 for more details.

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Part 2 for IIMC Speech on Digital Marketing (Heating up now!)

  1. 1. Continued from last section<br />I am still preparing it <br />http://www.slideshare.net/ajinimc/prespeech-ppt-for-iimc-speech-on-digital-marketing-6568266<br />
  2. 2. Topic: Making Right Digital Marketing Strategy<br />It depends on<br />Phase of your business.<br />Strength of your business.<br />Current focus of your business.<br />And many other parameters.<br />Let me cover it one by one after introducing the Animals.<br />
  3. 3. Animal #1: SElephantO<br />Search Engine O (O for Organic):<br />Heavy weight stuff<br />
  4. 4. Factors:<br />Keyword Research<br />Content (King)<br />Information<br />Put everything under the website.<br />Links (Each link is like Votes)<br />Popular<br />Trust<br />Topic<br />Signals than Data – Don’t earn a crore in a month, start slow.<br />
  5. 5. 3 Takeaways<br />Get links from in possible ways<br />Day #1:<br /> All PR with links<br />Motivate people to add content on Site<br />Employee<br />Clients<br />Visitors<br />Learn Keyword Research<br />Buying Keywords Vs Research Keywords<br />Google adwords Keyword Suggestion Tool<br />
  6. 6. Mix-o-Phase<br />
  7. 7. Animal #2: Deer (Affiliate Marketing)<br />
  8. 8. Factors:<br />Affiliates (Website)<br />Affiliates (Third Party)<br />Use Search Engine for Partners<br />Use Social Media for Partners<br />Make partners everywhere!<br />
  9. 9. 3 Takeaways<br />Affiliate Marketing should be sustained till the Establishment stage.<br />Affiliates can also bring links, SEO value <br />Every visitor can be converted to Marketing person. Hard efforts will bring in results.<br />
  10. 10. Mix-o-Phase<br />
  11. 11. Animal #3: HORSE(Paid Ads)<br />Fast<br />CPM, PPC, CPA, CPL, CPS<br />
  12. 12. Factors:<br />Keyword Research<br />Landing Pages<br />Interrupt vs Search <br />Explore beyond Search Engine Ads<br />Facebook ads (Targeting segment), Interrupt ads<br />Contextual ads<br />
  13. 13. 3 Takeaways<br />Get links from in possible ways<br />Day #1:<br /> All PR with links<br />Motivate people to add content on Site<br />Employee<br />Clients<br />Visitors<br />Learn Keyword Research<br />Buying Keywords Vs Research Keywords<br />Google adwords Keyword Suggestion Tool<br />
  14. 14. Mix-o-Phase<br />
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