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Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
Building Brand & industry communities on web
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Building Brand & industry communities on web

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Building communities is one of the best uses of web. One can build a brand community and a industry community as well. I just made this PPT in a hurry for the Infocom speech. Do let me know if you …

Building communities is one of the best uses of web. One can build a brand community and a industry community as well. I just made this PPT in a hurry for the Infocom speech. Do let me know if you have queries.

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  • 1. Community Building<br />This is a quick PPT, that I made for Infocom speech,made it reallyquick , hereis the pic whenI was makingthe PPT.<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 2. Community building needs passion<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />We build some of the best financially communities in last 8 years and it pays really well.My action on stage was justified <br />
  • 3. Community<br />People interact with people<br />With a theme, theme community<br />Within a brand, brand community<br />Related brand, products, information (Company to people, people to company, people to people)<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "AjiIssac" on web<br />
  • 4. Brand Community & Industry community<br />What it is?<br />Why it is important and not an option?<br />Role of Social Media<br />Beyond Social Media sites but with social media sites (FB & Twitter)<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 5. How consumers communicate<br />Emails (limited to 2, not public, difficult to spread)<br />Chats (limited to 2, not public, difficult to spread)<br />Group emails & Chats (Limited to few, not public, difficult to spread)<br />Blogs and Forums (One person’s house, public, difficult to spread)<br />Social Media (WORLD OF MOUTH) – Beyond text, images, videos, mobiles, crazy stuff it is<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 6. Power of a consumer!<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 7. Consumer complain options<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 8. Consumer power … non stoppable<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 9. Whom do consumers trust? Is it you?<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 10. Where do people find people whom they know?<br />Social Media <br />FB & Twitter mainly <br />Most non disturbing way of communicating & asking queries<br />People do spend time online (FB, YouTube, Twitter etc)<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 11. What is brand?<br />People should know Techshu<br />People should know Techshu as a Loveable* company<br />People should know Techshu as a Loveable* company that does great Digital Marketing work.<br />“They should be able to recall it when they are taking the decision” That’s it, we are brand for that person. Local brand, regional, country, global brand and keep increasing.<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 12. Brand community<br />Attachment to the product, company, people & related things. What do they do within?<br />Good & Bad feedbacks(within house discussions), solve & delete <br />Part of innovation, beta testing, feature testing etc<br />Great suggestions can come your way (They get public rewards when they recommend)<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 13. Industry community<br />No promotion of your brand … <br />It is not new, people arranged industry events and it is a common advice to be the industry center.<br />Help people, help people help people, arrange information .. (Web is also about information + services)<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 14. 3 type of people<br />Connectors<br />Mavens<br />Salesmen<br />“Involve them accordingly – Just not the subject, just not the fun, just not the sales, a mix”<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 15. Your visitors online (offline)<br />Person comes to a website, what do they do?<br />Buy <br />Get referred<br />Exit<br />Other options:<br />Engage Feedback<br />Hmmm …. Community <br />I don’t want to register <br />Simple, I just like you  (Remarketing)<br />Engaging thereafter happily <br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 16. One big rule<br />Flies attract flies not honey<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 17. It may just start with one<br />*<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 18. * <br />* <br />*<br />More people join<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 19. Why it is no more an option<br />Relationship is important<br />This helps you keep it – and make it better every single day<br />Start small<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 20. Just a page is not community<br />Empowerment<br />Knowing them as a part of the team<br />Recognition<br />“Things we did” …. Can’t just keep your business same. <br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 21. Social Media is good<br />Easy<br />People are ready there<br />They just join it as a platform<br />They don’t want to come to you everyday, you need to reach them.<br />They don’t search news, the news comes to them.<br />They don’t like selling all the time, they like you, they want to get involved …. More than business.<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 22. Social Media is not enough<br />What happens if Facebook bans you? Have you read the rules<br />What if you want to do something more.<br />It is just one platform, there are more work than just like and comment, info, knowledge with communication.<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 23. What are the options<br />Blogs<br />Forums<br />Group Chats<br />Crowdsourcing<br />Secret to WEB<br />Communication, Search AND<br />Recommendation (Who owns it … Amazon, Ebay, Google local OR YOU?)<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 24. It is not either but both<br />You can’t survive alone, you need to be social , it’s no more an option.<br />Use it properly<br />The knowledge, content, video, pictures is your property, use it for more …<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />
  • 25. Summary – Q&A<br />Understand brand<br />Understand community<br />Brand community<br />aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web<br />

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