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How to Build Links Safely and Without Risk. SEO is the best way to go about getting some serious traffic in the long run, so don’t skip link building. ...

How to Build Links Safely and Without Risk. SEO is the best way to go about getting some serious traffic in the long run, so don’t skip link building.

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  • 1. 12 LINK BUILDING METHODSANALYSISHow to Build Links Safely and Without Risk Ajie Wibowo SEO Specialist Google AdWords Qualified Individual
  • 2. 1. INTERNAL LINKSInternal links occur within the site itself and offerwebmasters two major advantages: The ability to help search engine spiders find new content. The ability to pass PageRank and develop silos of authority within the hierarchy of a website.
  • 3. 1. INTERNAL LINKS Cost/Benefit: Internal links are the low hanging fruit of link building and this tactic is frequently overlooked by webmasters. The most effective internal links are blended seamlessly within article, are not navigational, and are not clustered at the end of the content. Penalty Risk Level: None.
  • 4. 2. WEB DIRECTORIES By and large, web directories are the telephone pages of the Internet. It gave a little place for sitemap all over the internet.
  • 5. 2. WEB DIRECTORIES Cost/Benefit: Directories are still one of the sources for link building. Just make sure you put your site category right. Penalty Risk level: Low.
  • 6. 3. COMMENT LINKS The concept is simple, right? Find a bunch of article/blog posts that are thematically relevant and start posting links with your keywords in the anchor text.
  • 7. 3. COMMENT LINKS Cost/Benefit: To avoid spam flag, put your high relevance comment to relevance blog/forums. Penalty Risk Level: Moderate. Depending on the depth of your link portfolio, how spammy your comments, and how old are your website is.
  • 8. 4. PAID LINKS/SPONSORED POSTS Paid links are the most common form of traditional link building. This is the process of finding potential link partners and offering them cash in exchange for a dofollow link with the anchor text of the webmasters choices.
  • 9. 4. PAID LINKS/SPONSORED POSTS Cost/Benefit: This could cost significantly higher than other since you have to pay for the links to be online. The higher the authority, the more you should pay. Penalty Risk Level: Moderate. Don’t buy links through an agent, find it by yourself.
  • 10. 5. SOCIAL PUBLISHING Quite simply you make some contribution to some of high PR Social Publishing sites (Scribd, Slideshare, etc) and your backlinks are indexed right away.
  • 11. 5. SOCIAL PUBLISHING Cost/Benefit: Free and you can get link juice from there. Just make sure you put high quality content there. Penalty Risk Level: None.
  • 12. 6. SOCIAL MEDIA These links are fairly easy to disseminate through channels such as Twitter, Facebook, and YouTube; however, these links are all nofollowed.
  • 13. 6. SOCIAL MEDIA Cost/Benefit: While these links might not pass PageRank, the ancillary benefits can be tremendous. One powerful tweet can generate dozens of high-quality backlinks across the blogosphere, which will pass PageRank. In all likelihood, Google will become more active in monitoring and using these social signals as supporting evidence for sites that have suddenly increased their link portfolios. Penalty Risk Level: None. Just dont turn your Twitter account into a spam zombie.
  • 14. 7. LINK BAITING The process of generating incoming links through the creation of engaging content and tools. This could be viral and make your link spread everywhere.Examples: Infographics Videos [Funny, Outside the Box) Top x Lists Controversial Topics Complete Guides and Reports Interesting Polls and Surveys Topic Specific Recaps and Roundups Interviews Free Tools and Software Awards
  • 15. 7. LINK BAITING Cost/Benefit: Link baiting is the most reliable long- term strategy for developing a high performance domain in search engines. When creating link bait, follow one simple rule: make your content something an audience will want to share with others. Penalty Risk Level: None. In fact, Matt Cutts of Google has encouraged link baiting.
  • 16. 8. PRESS RELEASE LINKS Using a press release firm such as PR Web or PR Newswire in the hopes of generating incoming links.
  • 17. 8. PRESS RELEASE LINKS Cost/Benefit: This strategy is fine, so long as the press release is useful. When done well, releases can drive quality backlinks from reputable news sources. Tip: be sure to link deep within the site when relevant. Penalty Risk Level: None.
  • 18. 9. RECIPROCAL LINKS This is one of the oldest form of link building. However link exchange is still effective as today. Links are still links. Just remember to do link exchange with only relevance domains.
  • 19. 9. RECIPROCAL LINKS Cost/Benefit: Dont engage in this strategy and dont play the fools game of quickly unlinking to make them appear as one-way links; its another spammy signal that wont get your far. Instead, develop relationships with other savvy webmasters and trade links deep within pages when theres semantic relevance. News portals frequently sign these types of partnership deals. Penalty Risk Level: Low.
  • 20. 10. SOCIAL BOOKMARKING A method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves arent shared, merely bookmarks that reference them. It’s one of the link building tactics that are still use widely in the internet and are still effective as today.
  • 21. 10. SOCIAL BOOKMARKING Cost/Benefit: It’s Free, Easy and Quick! Most of the social networking websites are free to join. Digg, StumbleUpon and Reddit, for example, do not have any joining fees. These 3 websites alone have a massive customer base. Thousands of individuals go to these sites for information and to see the latest news and gossip. Penalty Risk Level: Low. Just dont over promote your own sites, otherwise you can be classed as a spammer and be banned.
  • 22. 11. RSS SYNDICATION RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works— such as blog entries, news headlines, audio, and video—in a standardized format. RSS feeds benefit publishers by letting them syndicate content automatically. A standardized XML file format allows the information to be published once and viewed by many different programs. They benefit readers who want to subscribe to timely updates from favorite websites or to aggregate feeds from many sites into one place.
  • 23. 11. RSS SYNDICATION Cost/Benefit: Another free, quick, and simple method to build links, and also syndicating your backlinks. Penalty Risk Level: None.
  • 24. 12. WEB 2.0 SYNDICATION This is the newest type of link building strategy. Create a Web 2.0 (Squidoo lens or HubPages) article that details products or information in your niche. Make sure the lens includes a link back to your own website.
  • 25. 12. WEB 2.0 SYNDICATION Cost/Benefit: Web 2.0 are great places to show others that you are in fact an authority in your niche, and also to connect and engage with more and more people. Links from these web 2.0 properties can prove to be very powerful. You just think up the quality of your content, and no Google update will worry you. Free and simple method. Penalty Risk Level: Low.
  • 26. CONCLUSIONRemember, link building is a constant growingprocess. One of the reasons to like link baiting isbecause its fun and creative. Find something youenjoy creating and use it as a method to driveincoming links. That way, link building will be a part ofyour daily routine, not another unrealistic marketingresolution. SEO is the best way to go about gettingsome serious traffic in the long run, so don’t skip linkbuilding. By all means, of course, use everything youcan, including social media marketing, PPC, andoffline efforts to bring traffic to your websites.
  • 27. DISCLAIMERSome sources are taken and compiled from. Searchenginewatch.com Seomoz.comPlease use this presentation for educational purposesonly.
  • 28. WANT TO HIRE ME? Do you need to optimize your website? Do you need a high quality SEO Consultant with warranty and Google Certified?Contact me via email to: ajie@dgtraffic.comOr by Phone: +62.812.9842.6669First Consultation is Free!