TREND RESEARCH 07                                              PAGE 1                        title	EUROPEAN TREND REPORT 2...
TREND RESEARCH 07                                                      ISPO Summer 07     PAGE 2                          ...
TREND RESEARCH 07                                                                GKEU Trend Report 06/07     PAGE 3       ...
TREND RESEARCH 07                                                       Advanced Image Sketch 07     PAGE 4               ...
TREND RESEARCH 07                                                                         GKEU TR 09     PAGE 5           ...
TREND RESEARCH 07SOURCES 09                                                 Tradeshow & Lectures      PAGE 6              ...
TREND RESEARCH 07TRENDS 09                                                                             Atari Space Invader...
TREND RESEARCH 07TREND 09                                                     Alien Resurrection8                         ...
TREND RESEARCH 07COLOR 09                                                      Photo/Art; Cassidy Curtis 9                ...
TREND RESEARCH 07COLOR 09               ALIEN BLACK10                                PAGE           Alien2
TREND RESEARCH 07GRAPHIC 09                                                Capcom Production Studio 11                    ...
TREND RESEARCH 07GRAPHIC 09                 DRAGON’S BREATH 12                                        PAGE             Dra...
TREND RESEARCH 07C&G 09                                                             VorteXX Chandelier 13                 ...
TREND RESEARCH 07GKEU NVTR09                 PURPLE ZEBRA 14                                       PAGE              Purpl...
TREND RESEARCH 07C&G 09                                                    HALF-LIFE GAME 15                              ...
TREND RESEARCH 07C&G 09               EMBLEM GOLD                             PAGE 16         Gold 2
TREND RESEARCH 07COLOR 09                                                  IRON MAN 17                                    ...
TREND RESEARCH 07COLOR 09                 MAROONPAGE 18                                5           Maroon 2
TREND RESEARCH 07TREND 09                                                        Fisker Automotive 19                     ...
TREND RESEARCH 07C&G 09                                                       Reebok Timetanium Ventilator                ...
TREND RESEARCH 07C&G 09               TREE TIMES21                             PAGE         Tree 2
TREND RESEARCH 07C&G 09                                               NIXON Watch 22                                      ...
TREND RESEARCH 07C&G 09                 BENT BRANCH                               PAGE 23         Branch 2
TREND RESEARCH 07COLOR 09                                                     HGAP Helmet 24                              ...
TREND RESEARCH 07Color 09                CLOUD WHITE 25                                 PAGE           CLOUD 2
TREND RESEARCH 07Color 09                                                       shiftedreality.com 26                     ...
TREND RESEARCH 07Color 09                 COSMIC BLUE 27                                   PAGE           Cosmic 2
TREND RESEARCH 07Color 09                                                     Ferrari 430 Scuderia 28                     ...
TREND RESEARCH 07Color 09                  ICEBERG   PAGE 29           Iceberg 2
TREND RESEARCH 07Color Mix 09                                                   Zai Spada Granite Skis 30                 ...
TREND RESEARCH 07Color Mix 09                STONE COLD 31                                    PAGE               Stone 2
TREND RESEARCH 07Material/Graphic 09                                           Sram Cube Axial 32                         ...
TREND RESEARCH 07Material/Graphic 09                SNAKE SKIN 33                                            PAGE         ...
TREND RESEARCH 07Graphic 09                                                  ISPO 08  PAGE 34                             ...
TREND RESEARCH 07Graphic 09                    SIGNATURE 35                                      PAGE             Signatur...
TREND RESEARCH 07TREND 09                                                          Insect Lab Studio36                    ...
TREND RESEARCH 07Graphic 09                                                          Milan SalonPAGE 37                   ...
TREND RESEARCH 07Graphic 09              WEB WIRES 38                                PAGE             Web 2
TREND RESEARCH 07Color Mix 09                                                    ISPO Winter 08 Fashion 39                ...
TREND RESEARCH 07Color Mix 09                 ELECTRONIC SILVER 40                                             PAGE       ...
TREND RESEARCH 07Color Mix 09                                                    Swany G-Cell, bluetooth ski glove 41     ...
TREND RESEARCH 07Color Mix 09              RADICAL RED 42                                    PAGE               Red 2
TREND RESEARCH 07C&G 09                                                       Snowboard Suit ISPO 43                      ...
TREND RESEARCH 07Color Mix 09             EMERGENCY ORANGE 44                                        PAGE               OJ...
TREND RESEARCH 07Color/Shape 09                                               Poly Chair, Bonaldo 45                      ...
TREND RESEARCH 07Color/Shape 09                 PRISMA BLACK 46                                         PAGE              ...
C&G 09                                                          HighVoltage Icon 47                                       ...
TREND RESEARCH 07Color Mix 09                 HIGH VOLTAGE PAGE 48               Yellow 2
TREND RESEARCH 07Graphic 09                                                      NITRO Snowboard 49                       ...
TREND RESEARCH 07Graphic 09                 TARGET PRACTICE PAGE 50             Target 2
TREND RESEARCH 07           2009 FORECAST                                                                                 ...
TREND RESEARCH 07           TREND RESEARCH 09                                                                             ...
TREND RESEARCH 07TREND RESEARCH 09                GKEU STAFF 53                                         PAGE              ...
TREND RESEARCH 07                                         PAGE 54                   End gk	www.gkeurope.nlPlease visit us!
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Trend Report 2010

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More 'trend tool' than a report!

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Trend Report 2010

  1. 1. TREND RESEARCH 07 PAGE 1 title EUROPEAN TREND REPORT 2009BY A. GROEN
  2. 2. TREND RESEARCH 07 ISPO Summer 07 PAGE 2 contents CONTENTSWHAT is the Trend Report?How is it USED?How to LOOK at the Panels?SOURCESSOCIAL TRENDS Trend 1 - 5 Directions Trend 2 - 8 Direction Trend 3 - 7 DirectionsOVERVIEW Chart
  3. 3. TREND RESEARCH 07 GKEU Trend Report 06/07 PAGE 3 What is it? What is the Trend Report?Trend research is a trend guide to the future for: DESIGNERS PRODUCT PLANNERS MARKETING MANAGERS RESEARCHERStay UP-TO-DATE on design and color trends in differentareas of design that will INFLUENCE consumers desire.
  4. 4. TREND RESEARCH 07 Advanced Image Sketch 07 PAGE 4 USE? How is it Used?The trend report can be used for: Design and Concept Making Marketing Research Inspiration and Justification General Information
  5. 5. TREND RESEARCH 07 GKEU TR 09 PAGE 5 LOOK INTRO SLIDE > Key Image > Color Swatch > Explanation > Link UPDATEHow to look at a Trend PanelDue to advanced techniques in product design, products are nolonger just a color or a shape. The trends panels have becomemulti-functional. For each trend direction there is an:INTRO SLIDE: Key image, explanation and color swatchMAIN PANEL: Encompasses the trend in collage form various design aspects: > Fashion > Gadget > Keywords > Graphic > Color / color combo > Background > Other
  6. 6. TREND RESEARCH 07SOURCES 09 Tradeshow & Lectures PAGE 6 SOURCE TREND SOURCE Visiting and documenting trade shows is the key source for trend data as well as trend lectures and seminars. SHOWS/LECTURES / SEMINAR: ISPO Winter/Summer Munich Sports equipment & fashion shows IFMA Bicycle Show, Köln Köln / MILAN Furniture Shows Paris / Frankfurt - Car Shows Trend Union / Promostyl - Trend Lectures CMG - Color Seminar
  7. 7. TREND RESEARCH 07TRENDS 09 Atari Space Invader 7 PAGE Social trends SOCIAL TRENDS 09 Neo-nostalgic 80s cultural revival, The 80s dream of BACK TO THE FUTURE the future is the Design inspiration of 2009. 80’s Revival The eco trends continues. ETHICAL Green products can be beautiful! Eco- chic Back to basics, classic sports combinations, “Naked Design” MECHANICAL Return of the classic
  8. 8. TREND RESEARCH 07TREND 09 Alien Resurrection8 PAGE BACK 1 BACK TO THE FUTURE The 80s dream of the future is the Design inspiration of 2009. This revival trend is based on movies such as Alien and Blade Runner and Mad Max. Brands re-introduce classic remakes (I.e. Nike Air, Reebok Alien Stompers). Super Hero inspirations for the neo-nostalgic 30 something’s. Heavy Metal graphics and Goth darks, Duran Duran brights dominate this C&G pallet.
  9. 9. TREND RESEARCH 07COLOR 09 Photo/Art; Cassidy Curtis 9 PAGE Alien 1 ALIEN BLACK An Organic emotional dark gray/black with a slick, slimy finish. Usage: Solid or Base color, mix with silver or browns Keywords: Slippery Slime, Silver Shadow, Black Odyssey LINK: NEW
  10. 10. TREND RESEARCH 07COLOR 09 ALIEN BLACK10 PAGE Alien2
  11. 11. TREND RESEARCH 07GRAPHIC 09 Capcom Production Studio 11 PAGE Dragon 1 DRAGON’S BREATH Goth graphics, 80s heavy metal, burnt orange backgrounds with swirling vines and dragon flames. Usage: Logo or all-over striping Keywords: Singed signs, Gothic Games, Amber ashes LINK: UPDATED: FINE VINE 07
  12. 12. TREND RESEARCH 07GRAPHIC 09 DRAGON’S BREATH 12 PAGE Dragon 2 text
  13. 13. TREND RESEARCH 07C&G 09 VorteXX Chandelier 13 PAGE Purple 1 Purple Zebra Bright bold purple with a tangy metallic finish. 80’s colored tiger stripes (Duran Duran style) Usage: As a Color or Striping, combined with black or white Keywords: Purple Zest, Tiger stripes, Luminous Lacquer LINK: NEW
  14. 14. TREND RESEARCH 07GKEU NVTR09 PURPLE ZEBRA 14 PAGE Purple 2
  15. 15. TREND RESEARCH 07C&G 09 HALF-LIFE GAME 15 PAGE Gold 1 EMBLEM GOLD Royal pure yellow gold, with a bronzy flip. Golden crest and classical graphic, with overlays of decorative gold leaf details. Usage: On Parts or Graphic with black Keywords : Royal Leaf, Black Gold, Coat of Arms LINK: UPDATED: Sexy Gold 07
  16. 16. TREND RESEARCH 07C&G 09 EMBLEM GOLD PAGE 16 Gold 2
  17. 17. TREND RESEARCH 07COLOR 09 IRON MAN 17 PAGE Maroon 1 Maroon 5 Deep Purplish Plumb Red with a satin finish. As an aromatic leather or sophisticated smooth metal surface. Usage: Solid, on soft or hard material Keywords: Space Odyssey, Supreme Sport, Red Depth LINK: UPDATED: RED EARTH 07
  18. 18. TREND RESEARCH 07COLOR 09 MAROONPAGE 18 5 Maroon 2
  19. 19. TREND RESEARCH 07TREND 09 Fisker Automotive 19 PAGE ETHICAL 2 Eco-Chic Hybrid, Ethical, Limited edition, Biofuel, eco-conscious, inspired by nature. Eco Design doesn’t have to be ugly anymore.The eco trend continues to transform product innovation from automotive hybrids to airlines running on biofuel (Virgin). Products are no longer just green but need to be well designed. Eco integration is essential.
  20. 20. TREND RESEARCH 07C&G 09 Reebok Timetanium Ventilator PAGE 20 Tree 1 TREE TIMES A limited-edition Lime Green, leafy organic green shades mixed with botanic insect graphics. Usage: On parts as a 2 tone or graphic Keywords: Lime Layers, Bio-botanic, Grassy graphic LINK: UPDATED: MACROBIOTIC 06/07
  21. 21. TREND RESEARCH 07C&G 09 TREE TIMES21 PAGE Tree 2
  22. 22. TREND RESEARCH 07C&G 09 NIXON Watch 22 PAGE BRANCH 1 Bent Branch Warm Earthy Brown/beige mix with tree branch, dried leaf graphics. Usage: As a color or graphic Keywords: Urban undergrowth, Coco cream, Dried leaves LINK: NEW
  23. 23. TREND RESEARCH 07C&G 09 BENT BRANCH PAGE 23 Branch 2
  24. 24. TREND RESEARCH 07COLOR 09 HGAP Helmet 24 PAGE CLOUD 1 CLOUD WHITE Pure white with light cool gray smudges or flip effects, Soft subtle all-over pattern. Usage: All over pattern or tonal grey pearl flip Keywords: Shaded White, Smokey Snow, Cloudy Flip LINK: UPDATED: Satin White 06/07
  25. 25. TREND RESEARCH 07Color 09 CLOUD WHITE 25 PAGE CLOUD 2
  26. 26. TREND RESEARCH 07Color 09 shiftedreality.com 26 PAGE Cosmic 1 Cosmic Blue Deep Classic Night Sky Blue with a tint of sunset purple, metallic finishes and starry highlights. Usage: Solid or on parts Keywords: Razor Blue, Starry night, Dark Crystal LINK: UPDATED: Solar Blue 06/07
  27. 27. TREND RESEARCH 07Color 09 COSMIC BLUE 27 PAGE Cosmic 2
  28. 28. TREND RESEARCH 07Color 09 Ferrari 430 Scuderia 28 PAGE Iceberg 1 ICEBERG Cool Clear Light Turquoise/Blue with a highly refined metallic or silky touch. Usage: Solid or on parts Keywords: Cool slide, Lake Water, Turquoise Touch LINK: UPDATED: SPA FRESH 06/07
  29. 29. TREND RESEARCH 07Color 09 ICEBERG PAGE 29 Iceberg 2
  30. 30. TREND RESEARCH 07Color Mix 09 Zai Spada Granite Skis 30 PAGE Stone 1 Stone Cold Granite Gray and Pebble White color combination, with a smooth matt or wet finish. For cool understated high-tech image. Usage: As a 2 Tone Keywords: Stone Gray, Cool Collision, Smooth Surface LINK: UPDATED: GRAY AREA 06/07
  31. 31. TREND RESEARCH 07Color Mix 09 STONE COLD 31 PAGE Stone 2
  32. 32. TREND RESEARCH 07Material/Graphic 09 Sram Cube Axial 32 PAGE Snake 1 Snake Skin Trendy Snake pattern, nature inspired animal skin finishes, provide a combination of pattern and texture adding en extra dimension to C&G. Usage: on Parts as a striping Keywords: Scaly Skin, Reptile resilience, venomous variations LINK: NEW
  33. 33. TREND RESEARCH 07Material/Graphic 09 SNAKE SKIN 33 PAGE Snake 2
  34. 34. TREND RESEARCH 07Graphic 09 ISPO 08 PAGE 34 Signature 1 SIGNATURE A Personalized Customized graphic style in which endless doodles and drawings fade into pattern from a distance. Usage: All-over graphic or on Parts Keywords: Fine line, Art mapping, Doodle Design LINK: UPDATED: Achromatic 07
  35. 35. TREND RESEARCH 07Graphic 09 SIGNATURE 35 PAGE Signature 2
  36. 36. TREND RESEARCH 07TREND 09 Insect Lab Studio36 PAGE MECHANICAL 3 Mechanical “Back to Basics” As a reaction to an over digitalized virtual world there is a renewed interest in the classic, real mechanical, hand crafted or wind up style products. Showing the construction, NAKED DESIGN . For Design and color this means going back to old classic sports styles and clear bold graphics.
  37. 37. TREND RESEARCH 07Graphic 09 Milan SalonPAGE 37 07 Web 3 WEB WIRES An Insect engineering inspired graphic, Silver and white wire-like web lines for technical simplicity. Usage: As a striping graphic Keywords: Crossing the line, Webbed Wires, Eye Entrapment LINK: NEW
  38. 38. TREND RESEARCH 07Graphic 09 WEB WIRES 38 PAGE Web 2
  39. 39. TREND RESEARCH 07Color Mix 09 ISPO Winter 08 Fashion 39 PAGE Silver 1 Electronic Silver Black box style, Soft silver and Basic black mix. A classic comeback in a modern shape. Usage: 2tone Solid mix Keywords: Neo Nostalgic, Classic Kardon, Walkman Silver LINK: NEW
  40. 40. TREND RESEARCH 07Color Mix 09 ELECTRONIC SILVER 40 PAGE Silver 2
  41. 41. TREND RESEARCH 07Color Mix 09 Swany G-Cell, bluetooth ski glove 41 PAGE Red 1 Radical Red A Powerful deep cut Red that is fragmented via gradation or scattered graphic, mainly as a 2tone with White or with a Black metallic flip effect. A classic sports combo with modern effects. Usage: 2tone with White + black graphic Keywords: Dried Blood, Veiny Vines, Deep Cuts LINK: UPDATED: VEINS 06/07
  42. 42. TREND RESEARCH 07Color Mix 09 RADICAL RED 42 PAGE Red 2
  43. 43. TREND RESEARCH 07C&G 09 Snowboard Suit ISPO 43 PAGE OJ 1 Emergency Orange Strong authoritative‘Street Cone” orange, enhanced by bold black striping. Usage: All over, Mixed with black Keywords: Graphic orange, Searing Stripe, Hot Classic LINK: NEW
  44. 44. TREND RESEARCH 07Color Mix 09 EMERGENCY ORANGE 44 PAGE OJ 2
  45. 45. TREND RESEARCH 07Color/Shape 09 Poly Chair, Bonaldo 45 PAGE Prisma 1 Prisma Black 3D sophisticated high gloss black, geometric surfaces create angled highlights and patterns. Usage: All-over shape and color Keywords: Diamond Cuts, textured gloss, sophisticated surface LINK: UPDATED: OIL SLICK 06/07
  46. 46. TREND RESEARCH 07Color/Shape 09 PRISMA BLACK 46 PAGE Prisma 2
  47. 47. C&G 09 HighVoltage Icon 47 PAGE TREND RESEARCH 07 Yellow 1 High Voltage Lighting bright yellow, with black contrast. Extreme sports combo, charged with electric graphic style. Usage: As a 2tone C&G Keywords: Yellow Grid, Neon Touch, Sporty Streak LINK: NEW
  48. 48. TREND RESEARCH 07Color Mix 09 HIGH VOLTAGE PAGE 48 Yellow 2
  49. 49. TREND RESEARCH 07Graphic 09 NITRO Snowboard 49 PAGE Target 1 Target Practice On point graphic, clear focused lines with retro naivety. Usage: Logo and/or striping Keywords: Spiraling, Fast Focus, Bulls Eye LINK: NEW
  50. 50. TREND RESEARCH 07Graphic 09 TARGET PRACTICE PAGE 50 Target 2
  51. 51. TREND RESEARCH 07 2009 FORECAST COLOR OVERVIEW 51 PAGE MAROON BRANCH PURPLE CL CHART 1 EXTREME STONE CLOUD TREE ICEBERG VOLTAGE DRAGON SNAKE WEB ESTABLISHED EMERGING EL SILVER EMBLEM RADICAL RED EM ORANGE PRISMA BLK ALIEN SIGNATURE TARGETCLASSIC COSMIC BLU = NEW
  52. 52. TREND RESEARCH 07 TREND RESEARCH 09 IMAGE OVERVIEW 52 PAGE MAROON BRANCH PURPLE IM CHART 1 EXTREME STONE CLOUD TREE ICEBERG VOLTAGE DRAGON SNAKE WEB ESTABLISHED EMERGING EL SILVER EMBLEM RADICAL RED EM ORANGE PRISMA BLK ALIEN SIGNATURE TARGETCLASSIC COSMIC BLU
  53. 53. TREND RESEARCH 07TREND RESEARCH 09 GKEU STAFF 53 PAGE Credits Credits GKEU Team
  54. 54. TREND RESEARCH 07 PAGE 54 End gk www.gkeurope.nlPlease visit us!

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