Social Networking ALPSP Workshop 093009


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Presentation given at the ALPSP Workshop Web 2.0: Why it matters and what you need to know, September 30, 2009 at the World Bank

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Social Networking ALPSP Workshop 093009

  1. 1. Social Networking Anna Jester, Product Manager Allen Press, Inc. ALPSP Workshop North American Chapter Web 2.0: Why it matters and what you need to know
  2. 2. You probably belong to some of the following social networks
  3. 3. Family
  4. 4. Classmates
  5. 5. Coworkers
  6. 6. Teams
  7. 7. No Surprise We’ve Taken to Online Social Networks <ul><li>Participate 24/7/365 </li></ul><ul><li>Make friends you may never meet in person </li></ul><ul><li>Name yourself as you choose </li></ul><ul><li>Join groups related to personal interests, work and/or region </li></ul><ul><li>Make your “status” or opinion known </li></ul><ul><li>Show others only what you choose (selective picture upload) </li></ul>
  8. 8. Some Social Networks <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>CareerBuilder </li></ul><ul><li>Monster </li></ul><ul><li>* Show Me More </li></ul>
  9. 9. MySpace
  10. 10. Estimated MySpace Traffic Decline
  11. 11. Facebook
  12. 12. Who Is Joining Now? <ul><li>Facebook </li></ul><ul><li>Largest growth Males 13-17 </li></ul><ul><li>2 nd - Males 45-54 </li></ul><ul><li>3 rd - Females 45-54 </li></ul><ul><li>4 th - Males 35-44 </li></ul><ul><li>5 th – Females 55-65 </li></ul>
  13. 13. Not Lost in Translation <ul><li>Facebook is the biggest social network in the world </li></ul><ul><li>International presence jumpstarted by Translations application launched early 2008 </li></ul><ul><li>Spanish language launched in February 2008, weeks after Translations launch </li></ul><ul><li>96 languages are currently open for translation by Facebook community </li></ul><ul><li>64 languages have already been released, including several right-to-left languages. </li></ul>
  14. 14. YouTube
  15. 15. Uploaded to YouTube <ul><li>Mid-2007: 6 hours of video uploaded every minute </li></ul><ul><li>January 2009: 15 hours of video uploaded every minute </li></ul><ul><li>Now: 20 hours of video uploaded to YouTube every minute </li></ul><ul><li>* Source </li></ul>
  16. 16. YouTube Stats <ul><li>70,000,000 – number of total videos on YouTube  (March 2008) </li></ul><ul><li>200,000 – number of video publishers on YouTube (March 2008) </li></ul><ul><li>112,486,327 – number of views the most viewed video on YouTube has (January, 2009) </li></ul><ul><li>* Source </li></ul>
  17. 17. YouTube Stats (cont.) <ul><li>2 minutes 46.17 seconds – average length of video </li></ul><ul><li>412.3 years – length in time it would take to view all content on YouTube (March 2008) </li></ul><ul><li>26.57 - average age of uploader </li></ul><ul><li>$1,000,000 – YouTube’s estimated bandwidth costs per day </li></ul><ul><li>* Source </li></ul>
  18. 18. Twitter
  19. 19. LinkedIn
  20. 20. LinkedIn Statistics <ul><li>47 million LinkedIn members as of September 9, 2009 </li></ul><ul><li>Members in 200 countries and territories in all 7 continents </li></ul><ul><li>LinkedIn is available in English, Spanish, French and German </li></ul>
  21. 21. LinkedIn, cont. <ul><li>* Source </li></ul>
  22. 22. CareerBuilder
  23. 23. Monster
  24. 24. Social Networks in Games
  25. 25. What Makes It a World? <ul><li>Membership: join a Guild </li></ul><ul><li>Politics: might want to overthrow the leader of the Guild </li></ul><ul><li>Economy: sell items in the Auction House (AH) </li></ul><ul><li>Chat: with anyone </li></ul><ul><li>Reality: get annoyed with people </li></ul><ul><li>Dance, laugh, flirt, tell jokes via emotes </li></ul>
  26. 26. Let’s Look at Social Networks <ul><li>Interactive Demonstration </li></ul><ul><li>Links on Workshop Wiki </li></ul><ul><li> </li></ul>
  27. 27. <ul><li>Thanks for your attention! </li></ul><ul><li>Anna Jester </li></ul><ul><li>Product Manager </li></ul><ul><li>Allen Press, Inc. </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>