Dynamic Adaptability:                         Arts and Culture                           Puget Sound                      ...
(206) 898-7656                       Dynamic Adaptability:                         Arts and Culture                       ...
(206) 898-7656                        Dynamic Adaptability:                          Arts and Culture                     ...
(206) 898-7656                        Dynamic Adaptability:                          Arts and Culture                     ...
(206) 898-7656                        Dynamic Adaptability:                          Arts and Culture                     ...
(206) 898-7656                       1. The SetupFriday, July 9, 2010
(206) 898-7656                       Mass to NicheFriday, July 9, 2010
(206) 898-7656                       Mass to Niche                            40%                            50%          ...
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
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(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Manufacturing        EconomyFriday, July 9, 2010
Distribution              EconomyFriday, July 9, 2010
Service                       EconomyFriday, July 9, 2010
Experience                 EconomyFriday, July 9, 2010
Attention                       EconomyFriday, July 9, 2010
Attention                       EconomyFriday, July 9, 2010
(206) 898-7656                       Intention EconomyFriday, July 9, 2010
(206) 898-7656                       Protocol Economy                                      - David BrooksFriday, July 9, 2...
(206) 898-7656                       Protocol Economy               Economic change is fomenting intellectual change.     ...
(206) 898-7656                       Protocol Economy               Economic change is fomenting intellectual change.     ...
(206) 898-7656                         Protocol Economy               Economic change is fomenting intellectual change.   ...
(206) 898-7656                       Tyranny of ChoiceFriday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656                        A Crisis of                       ConstituencyFriday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
(206) 898-7656                       Click-through                            RateFriday, July 9, 2010
(206) 898-7656                       Click-through                            Rate                           0.10%Friday, ...
(206) 898-7656                       Click-through                            Rate                             0.10%      ...
(206) 898-7656                       11. So who are these                       people and what do                        ...
(206) 898-7656Friday, July 9, 2010
Pre-BoomersFriday, July 9, 2010
BoomersFriday, July 9, 2010
x’s & y’sFriday, July 9, 2010
MillennialsFriday, July 9, 2010
(206) 898-7656                       50,000 hoursFriday, July 9, 2010
generationally, community means different thingsFriday, July 9, 2010
generationally, community means different thingsFriday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656                       • 500 million usersFriday, July 9, 2010
(206) 898-7656                       • 500 million users                       • Members watched 30.3 billion videos in   ...
(206) 898-7656                       • 500 million users                       • Members watched 30.3 billion videos in   ...
(206) 898-7656                       • 500 million users                       • Members watched 30.3 billion videos in   ...
(206) 898-7656Friday, July 9, 2010
(206) 898-7656                   111. Five OpportunitiesFriday, July 9, 2010
(206) 898-7656            1. It’s all about constituency in the                      Attention Economy.Friday, July 9, 2010
(206) 898-7656                 Community Penetration                       Whom we reach   Everybody else                 ...
(206) 898-7656                       “The reason they’re not reading you is                       not that they don’t like...
Friday, July 9, 2010
(206) 898-7656                       - Kevin Kelly (Technium)Friday, July 9, 2010
(206) 898-7656                       There’s an app for thatFriday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656                       2. Rethink your relationshipsFriday, July 9, 2010
Friday, July 9, 2010
(206) 898-7656                       Institution          Artists                    AudienceFriday, July 9, 2010
(206) 898-7656                       Institution          Artists                    AudienceFriday, July 9, 2010
(206) 898-7656                       Institution          Artists                    AudienceFriday, July 9, 2010
(206) 898-7656                       Institution          ArtistsFriday, July 9, 2010
(206) 898-7656        Artists                      Audience                       InstitutionFriday, July 9, 2010
(206) 898-7656                                         Audience                       Artists                             ...
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
New Storytelling - HBOFriday, July 9, 2010
New Storytelling - HBOFriday, July 9, 2010
New Storytelling - HBOFriday, July 9, 2010
New Storytelling - HBOFriday, July 9, 2010
New Storytelling - HBOFriday, July 9, 2010
Friday, July 9, 2010
(206) 898-7656                   3. Be infrastructure rather than                                product.          (sell a...
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
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(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
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(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656                       Incentivize New Markets of ExpertiseFriday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656                       Total AestheticFriday, July 9, 2010
(206) 898-7656                       4. Art isn’t complete until                           a community does               ...
(206) 898-7656                       Algorithmic AuthorityFriday, July 9, 2010
(206) 898-7656                       Algorithmic AuthorityFriday, July 9, 2010
(206) 898-7656                       Algorithmic ValueFriday, July 9, 2010
(206) 898-7656                         Algorithmic Value                       • Attention capitalFriday, July 9, 2010
(206) 898-7656                         Algorithmic Value                       • Attention capital                       •...
(206) 898-7656                         Algorithmic Value                       • Attention capital                       •...
(206) 898-7656Friday, July 9, 2010
(206) 898-7656                   5. Promote a Culture of FailureFriday, July 9, 2010
Good EnoughFriday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
(206) 898-7656                            The Secret of Failure                       “It’s important that nobody gets mad...
(206) 898-7656                                      Failure 101                       Penn State University instituted a c...
(206) 898-7656                       Total TransparencyFriday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Time, IncFriday, July 9, 2010
(206) 898-7656Friday, July 9, 2010
Friday, July 9, 2010
(206) 898-7656     Great Expectations     Alexander Graham BellFriday, July 9, 2010
(206) 898-7656     Great Expectations     Alexander Graham Bell                       was a failureFriday, July 9, 2010
Dynamic Adaptability:                         Arts and Culture                           Puget Sound                      ...
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Seattle town hall 06 21-10

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Seattle town hall 06 21-10

  1. 1. Dynamic Adaptability: Arts and Culture Puget Sound Douglas McLennan Editor, ArtsJournal.com ✉ mclennan@artsjournal.com T @AJDoug ✎ www.artsjournal.com/diacriticalFriday, July 9, 2010
  2. 2. (206) 898-7656 Dynamic Adaptability: Arts and Culture Puget SoundFriday, July 9, 2010
  3. 3. (206) 898-7656 Dynamic Adaptability: Arts and Culture Puget Sound 1. A moment of Creative DisruptionFriday, July 9, 2010
  4. 4. (206) 898-7656 Dynamic Adaptability: Arts and Culture Puget Sound 1. A moment of Creative Disruption 2. Just who is the new audience and what do they want?Friday, July 9, 2010
  5. 5. (206) 898-7656 Dynamic Adaptability: Arts and Culture Puget Sound 1. A moment of Creative Disruption 2. Just who is the new audience and what do they want? 3. Five strategies and opportunities for the new cultural economyFriday, July 9, 2010
  6. 6. (206) 898-7656 1. The SetupFriday, July 9, 2010
  7. 7. (206) 898-7656 Mass to NicheFriday, July 9, 2010
  8. 8. (206) 898-7656 Mass to Niche 40% 50% 60%Friday, July 9, 2010
  9. 9. (206) 898-7656Friday, July 9, 2010
  10. 10. (206) 898-7656Friday, July 9, 2010
  11. 11. (206) 898-7656Friday, July 9, 2010
  12. 12. (206) 898-7656Friday, July 9, 2010
  13. 13. (206) 898-7656Friday, July 9, 2010
  14. 14. (206) 898-7656Friday, July 9, 2010
  15. 15. (206) 898-7656Friday, July 9, 2010
  16. 16. (206) 898-7656Friday, July 9, 2010
  17. 17. (206) 898-7656Friday, July 9, 2010
  18. 18. (206) 898-7656Friday, July 9, 2010
  19. 19. Friday, July 9, 2010
  20. 20. Friday, July 9, 2010
  21. 21. Manufacturing EconomyFriday, July 9, 2010
  22. 22. Distribution EconomyFriday, July 9, 2010
  23. 23. Service EconomyFriday, July 9, 2010
  24. 24. Experience EconomyFriday, July 9, 2010
  25. 25. Attention EconomyFriday, July 9, 2010
  26. 26. Attention EconomyFriday, July 9, 2010
  27. 27. (206) 898-7656 Intention EconomyFriday, July 9, 2010
  28. 28. (206) 898-7656 Protocol Economy - David BrooksFriday, July 9, 2010
  29. 29. (206) 898-7656 Protocol Economy Economic change is fomenting intellectual change. - David BrooksFriday, July 9, 2010
  30. 30. (206) 898-7656 Protocol Economy Economic change is fomenting intellectual change. When the economy was about stuff, economics resembled physics. - David BrooksFriday, July 9, 2010
  31. 31. (206) 898-7656 Protocol Economy Economic change is fomenting intellectual change. When the economy was about stuff, economics resembled physics. When it’s about ideas, economics comes to resemble psychology - David BrooksFriday, July 9, 2010
  32. 32. (206) 898-7656 Tyranny of ChoiceFriday, July 9, 2010
  33. 33. (206) 898-7656Friday, July 9, 2010
  34. 34. (206) 898-7656Friday, July 9, 2010
  35. 35. (206) 898-7656 A Crisis of ConstituencyFriday, July 9, 2010
  36. 36. Friday, July 9, 2010
  37. 37. Friday, July 9, 2010
  38. 38. (206) 898-7656 Click-through RateFriday, July 9, 2010
  39. 39. (206) 898-7656 Click-through Rate 0.10%Friday, July 9, 2010
  40. 40. (206) 898-7656 Click-through Rate 0.10% Or: 1 click for every 1000 impressionsFriday, July 9, 2010
  41. 41. (206) 898-7656 11. So who are these people and what do they want?Friday, July 9, 2010
  42. 42. (206) 898-7656Friday, July 9, 2010
  43. 43. Pre-BoomersFriday, July 9, 2010
  44. 44. BoomersFriday, July 9, 2010
  45. 45. x’s & y’sFriday, July 9, 2010
  46. 46. MillennialsFriday, July 9, 2010
  47. 47. (206) 898-7656 50,000 hoursFriday, July 9, 2010
  48. 48. generationally, community means different thingsFriday, July 9, 2010
  49. 49. generationally, community means different thingsFriday, July 9, 2010
  50. 50. Friday, July 9, 2010
  51. 51. Friday, July 9, 2010
  52. 52. (206) 898-7656Friday, July 9, 2010
  53. 53. (206) 898-7656 • 500 million usersFriday, July 9, 2010
  54. 54. (206) 898-7656 • 500 million users • Members watched 30.3 billion videos in April (average viewing time: 4.4 minutes)Friday, July 9, 2010
  55. 55. (206) 898-7656 • 500 million users • Members watched 30.3 billion videos in April (average viewing time: 4.4 minutes) • Members uploaded 20 million videos in AprilFriday, July 9, 2010
  56. 56. (206) 898-7656 • 500 million users • Members watched 30.3 billion videos in April (average viewing time: 4.4 minutes) • Members uploaded 20 million videos in April • 25 billion pieces of content shared on Facebook in AprilFriday, July 9, 2010
  57. 57. (206) 898-7656Friday, July 9, 2010
  58. 58. (206) 898-7656 111. Five OpportunitiesFriday, July 9, 2010
  59. 59. (206) 898-7656 1. It’s all about constituency in the Attention Economy.Friday, July 9, 2010
  60. 60. (206) 898-7656 Community Penetration Whom we reach Everybody else 2% 98%Friday, July 9, 2010
  61. 61. (206) 898-7656 “The reason they’re not reading you is not that they don’t like what you have to say. It’s that they don’t know what you’re saying.” - Author Cory DoctorowFriday, July 9, 2010
  62. 62. Friday, July 9, 2010
  63. 63. (206) 898-7656 - Kevin Kelly (Technium)Friday, July 9, 2010
  64. 64. (206) 898-7656 There’s an app for thatFriday, July 9, 2010
  65. 65. Friday, July 9, 2010
  66. 66. Friday, July 9, 2010
  67. 67. (206) 898-7656Friday, July 9, 2010
  68. 68. (206) 898-7656Friday, July 9, 2010
  69. 69. (206) 898-7656Friday, July 9, 2010
  70. 70. (206) 898-7656Friday, July 9, 2010
  71. 71. (206) 898-7656Friday, July 9, 2010
  72. 72. (206) 898-7656 2. Rethink your relationshipsFriday, July 9, 2010
  73. 73. Friday, July 9, 2010
  74. 74. (206) 898-7656 Institution Artists AudienceFriday, July 9, 2010
  75. 75. (206) 898-7656 Institution Artists AudienceFriday, July 9, 2010
  76. 76. (206) 898-7656 Institution Artists AudienceFriday, July 9, 2010
  77. 77. (206) 898-7656 Institution ArtistsFriday, July 9, 2010
  78. 78. (206) 898-7656 Artists Audience InstitutionFriday, July 9, 2010
  79. 79. (206) 898-7656 Audience Artists InstitutionFriday, July 9, 2010
  80. 80. (206) 898-7656Friday, July 9, 2010
  81. 81. (206) 898-7656Friday, July 9, 2010
  82. 82. New Storytelling - HBOFriday, July 9, 2010
  83. 83. New Storytelling - HBOFriday, July 9, 2010
  84. 84. New Storytelling - HBOFriday, July 9, 2010
  85. 85. New Storytelling - HBOFriday, July 9, 2010
  86. 86. New Storytelling - HBOFriday, July 9, 2010
  87. 87. Friday, July 9, 2010
  88. 88. (206) 898-7656 3. Be infrastructure rather than product. (sell aesthetic rather than concert)Friday, July 9, 2010
  89. 89. (206) 898-7656Friday, July 9, 2010
  90. 90. (206) 898-7656Friday, July 9, 2010
  91. 91. Friday, July 9, 2010
  92. 92. Friday, July 9, 2010
  93. 93. Friday, July 9, 2010
  94. 94. Friday, July 9, 2010
  95. 95. (206) 898-7656Friday, July 9, 2010
  96. 96. (206) 898-7656Friday, July 9, 2010
  97. 97. (206) 898-7656Friday, July 9, 2010
  98. 98. (206) 898-7656Friday, July 9, 2010
  99. 99. (206) 898-7656Friday, July 9, 2010
  100. 100. (206) 898-7656Friday, July 9, 2010
  101. 101. (206) 898-7656Friday, July 9, 2010
  102. 102. (206) 898-7656Friday, July 9, 2010
  103. 103. (206) 898-7656Friday, July 9, 2010
  104. 104. (206) 898-7656Friday, July 9, 2010
  105. 105. (206) 898-7656Friday, July 9, 2010
  106. 106. (206) 898-7656Friday, July 9, 2010
  107. 107. (206) 898-7656Friday, July 9, 2010
  108. 108. (206) 898-7656 Incentivize New Markets of ExpertiseFriday, July 9, 2010
  109. 109. (206) 898-7656Friday, July 9, 2010
  110. 110. (206) 898-7656 Total AestheticFriday, July 9, 2010
  111. 111. (206) 898-7656 4. Art isn’t complete until a community does something with itFriday, July 9, 2010
  112. 112. (206) 898-7656 Algorithmic AuthorityFriday, July 9, 2010
  113. 113. (206) 898-7656 Algorithmic AuthorityFriday, July 9, 2010
  114. 114. (206) 898-7656 Algorithmic ValueFriday, July 9, 2010
  115. 115. (206) 898-7656 Algorithmic Value • Attention capitalFriday, July 9, 2010
  116. 116. (206) 898-7656 Algorithmic Value • Attention capital • Reputation capitalFriday, July 9, 2010
  117. 117. (206) 898-7656 Algorithmic Value • Attention capital • Reputation capital • Community capitalFriday, July 9, 2010
  118. 118. (206) 898-7656Friday, July 9, 2010
  119. 119. (206) 898-7656 5. Promote a Culture of FailureFriday, July 9, 2010
  120. 120. Good EnoughFriday, July 9, 2010
  121. 121. (206) 898-7656Friday, July 9, 2010
  122. 122. (206) 898-7656Friday, July 9, 2010
  123. 123. (206) 898-7656 The Secret of Failure “It’s important that nobody gets mad at you for screwing up. We know screwups are an essential part of making something good. That’s why our goal is to screw up as fast as possible.” - Lee Unkrich, director of Toy Story 3.Friday, July 9, 2010
  124. 124. (206) 898-7656 Failure 101 Penn State University instituted a course for engineering students – Failure 101. The students have to experiment, which inherently involve taking risks. But in this course, the students do not pass over their errors – the errors and mistakes are opportunities to learn, create and innovate. The more failures the students make, the sooner they get an A.Friday, July 9, 2010
  125. 125. (206) 898-7656 Total TransparencyFriday, July 9, 2010
  126. 126. Friday, July 9, 2010
  127. 127. Friday, July 9, 2010
  128. 128. Friday, July 9, 2010
  129. 129. Friday, July 9, 2010
  130. 130. Time, IncFriday, July 9, 2010
  131. 131. (206) 898-7656Friday, July 9, 2010
  132. 132. Friday, July 9, 2010
  133. 133. (206) 898-7656 Great Expectations Alexander Graham BellFriday, July 9, 2010
  134. 134. (206) 898-7656 Great Expectations Alexander Graham Bell was a failureFriday, July 9, 2010
  135. 135. Dynamic Adaptability: Arts and Culture Puget Sound Douglas McLennan Editor, ArtsJournal.com ✉ mclennan@artsjournal.com T @AJDoug ✎ www.artsjournal.com/diacriticalFriday, July 9, 2010

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