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Community, Audience & Engagement:                               It’s about Liquids & Solids                             an...
Thursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
1900Thursday, October 20, 11
1900                           21,000 copiesThursday, October 20, 11
Thursday, October 20, 11
1902 Musical                           1910 Film                           1914 Stage Play                           1921 ...
Thursday, October 20, 11
- By 2000 -                           500 AdaptationsThursday, October 20, 11
Thursday, October 20, 11
1939Thursday, October 20, 11
1939                           Won 2 Academy AwardsThursday, October 20, 11
1939                           Won 2 Academy Awards                              Box office failureThursday, October 20, 11
Thursday, October 20, 11
1956Thursday, October 20, 11
1956                           Annual TV BroadcastsThursday, October 20, 11
“most popular movie of all time”Thursday, October 20, 11
“most popular movie of all time”                           500 million people                                       by 200...
Lady GagaThursday, October 20, 11
14 million   Lady GagaThursday, October 20, 11
14 million                           44 million   Lady GagaThursday, October 20, 11
14 million                           44 million                           1 billion   Lady GagaThursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
14,000 response videosThursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
30 million viewsThursday, October 20, 11
70 percent of all the content created                                  on the web this year                               ...
Successful web companies                           no longer measure success                           by how many visitor...
...or how many clicks they get...Thursday, October 20, 11
SuccessThursday, October 20, 11
Success                               =                           engagementThursday, October 20, 11
EngagementThursday, October 20, 11
Engagement                               =                            successThursday, October 20, 11
Share EconomyThursday, October 20, 11
(206) 898-7656Thursday, October 20, 11
These are people for whom significant                            cultural experiences aren’t complete                      ...
Thursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
Give up control                           to gain influenceThursday, October 20, 11
control can sell product...Thursday, October 20, 11
but influence inspires engagementThursday, October 20, 11
Thursday, October 20, 11
Art is a process...Thursday, October 20, 11
Art is a process...                            ...not a productThursday, October 20, 11
Art is a transactionThursday, October 20, 11
Art is a transaction                     Both sides of the transaction have to balanceThursday, October 20, 11
building more content                           doesn’t balance the transactionThursday, October 20, 11
Thursday, October 20, 11
crowd accelerated innovation                                             - Chris AndersonThursday, October 20, 11
institution               artists                                         communityThursday, October 20, 11
artists   institution   communityThursday, October 20, 11
artists   institution   communityThursday, October 20, 11
Mutation of expectationsThursday, October 20, 11
Thursday, October 20, 11
Thursday, October 20, 11
Community, Audience & Engagement:                               It’s about Liquids & Solids                             an...
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Oregon Arts Commission summit: McLennan

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Douglas McLennan's presentation on liquid relationships at the Oregon Arts Summit - October 5, 2011

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Transcript of "Oregon Arts Commission summit: McLennan"

  1. 1. Community, Audience & Engagement: It’s about Liquids & Solids and Mutation of Expectations Douglas McLennan Editor, ArtsJournal.com Director, Center for Arts, Media & Audience University of Southern California ✉ mclennan@artsjournal.com T @AJDoug ✎ www.artsjournal.com/diacriticalThursday, October 20, 11
  2. 2. Thursday, October 20, 11
  3. 3. Thursday, October 20, 11
  4. 4. Thursday, October 20, 11
  5. 5. Thursday, October 20, 11
  6. 6. 1900Thursday, October 20, 11
  7. 7. 1900 21,000 copiesThursday, October 20, 11
  8. 8. Thursday, October 20, 11
  9. 9. 1902 Musical 1910 Film 1914 Stage Play 1921 Film 1925 Film...Thursday, October 20, 11
  10. 10. Thursday, October 20, 11
  11. 11. - By 2000 - 500 AdaptationsThursday, October 20, 11
  12. 12. Thursday, October 20, 11
  13. 13. 1939Thursday, October 20, 11
  14. 14. 1939 Won 2 Academy AwardsThursday, October 20, 11
  15. 15. 1939 Won 2 Academy Awards Box office failureThursday, October 20, 11
  16. 16. Thursday, October 20, 11
  17. 17. 1956Thursday, October 20, 11
  18. 18. 1956 Annual TV BroadcastsThursday, October 20, 11
  19. 19. “most popular movie of all time”Thursday, October 20, 11
  20. 20. “most popular movie of all time” 500 million people by 2009Thursday, October 20, 11
  21. 21. Lady GagaThursday, October 20, 11
  22. 22. 14 million Lady GagaThursday, October 20, 11
  23. 23. 14 million 44 million Lady GagaThursday, October 20, 11
  24. 24. 14 million 44 million 1 billion Lady GagaThursday, October 20, 11
  25. 25. Thursday, October 20, 11
  26. 26. Thursday, October 20, 11
  27. 27. Thursday, October 20, 11
  28. 28. Thursday, October 20, 11
  29. 29. 14,000 response videosThursday, October 20, 11
  30. 30. Thursday, October 20, 11
  31. 31. Thursday, October 20, 11
  32. 32. Thursday, October 20, 11
  33. 33. 30 million viewsThursday, October 20, 11
  34. 34. 70 percent of all the content created on the web this year was made by usersThursday, October 20, 11
  35. 35. Successful web companies no longer measure success by how many visitors they get...Thursday, October 20, 11
  36. 36. ...or how many clicks they get...Thursday, October 20, 11
  37. 37. SuccessThursday, October 20, 11
  38. 38. Success = engagementThursday, October 20, 11
  39. 39. EngagementThursday, October 20, 11
  40. 40. Engagement = successThursday, October 20, 11
  41. 41. Share EconomyThursday, October 20, 11
  42. 42. (206) 898-7656Thursday, October 20, 11
  43. 43. These are people for whom significant cultural experiences aren’t complete until they share themThursday, October 20, 11
  44. 44. Thursday, October 20, 11
  45. 45. Thursday, October 20, 11
  46. 46. Thursday, October 20, 11
  47. 47. Thursday, October 20, 11
  48. 48. Give up control to gain influenceThursday, October 20, 11
  49. 49. control can sell product...Thursday, October 20, 11
  50. 50. but influence inspires engagementThursday, October 20, 11
  51. 51. Thursday, October 20, 11
  52. 52. Art is a process...Thursday, October 20, 11
  53. 53. Art is a process... ...not a productThursday, October 20, 11
  54. 54. Art is a transactionThursday, October 20, 11
  55. 55. Art is a transaction Both sides of the transaction have to balanceThursday, October 20, 11
  56. 56. building more content doesn’t balance the transactionThursday, October 20, 11
  57. 57. Thursday, October 20, 11
  58. 58. crowd accelerated innovation - Chris AndersonThursday, October 20, 11
  59. 59. institution artists communityThursday, October 20, 11
  60. 60. artists institution communityThursday, October 20, 11
  61. 61. artists institution communityThursday, October 20, 11
  62. 62. Mutation of expectationsThursday, October 20, 11
  63. 63. Thursday, October 20, 11
  64. 64. Thursday, October 20, 11
  65. 65. Community, Audience & Engagement: It’s about Liquids & Solids and Mutation of Expectations Douglas McLennan Editor, ArtsJournal.com Director, Center for Arts, Media & Audience University of Southern California ✉ mclennan@artsjournal.com T @AJDoug ✎ www.artsjournal.com/diacriticalThursday, October 20, 11

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